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How do merchants do a good job in integral sales?
Integral entry: 1. Shopping returns points. Some return points according to the amount of shopping, such as 0.5% of the amount of Tmall, and some combine the membership level. The points returned by different grades and different amounts are different, which is not as good as Yi Xun's, and even combined with the gross profit of goods, such as 1 Store, Dangdang, Suning.cn and JD.COM, in order to promote product evaluation, only the evaluated orders can get points. 2. Other social behaviors (evaluation, printing, sharing, recommendation, etc. ) Reward, improve information reward, send points when signing in, send points when buying promotional items, send multiple points on birthdays, and even reward new registered members. Points export: exchange electronic coupons, physical goods, virtual goods (McDonald's coupons, movie tickets, vip members of other websites), points+money purchase, trial, lottery, games, etc. , but also combined with the membership level, such as high-value goods only for high-level members, or less points. At present, the mainstream of the integral entrance is to send integral shopping, and the tributary is to send social behavior reward points, sign-in points, festivals, etc. The mainstream of export is the exchange of electronic certificate and commodities, and the tributaries are the exchange of virtual commodities, integral+money purchase and so on. The entrance and exit of the mainstream are established, and the integral system has a skeleton. Only when you play with the tributaries can the integral system shine.