The important things should be said three times. ?

According to the national enterprise credit information publicity system, McDonald's (China) Co., Ltd. has officially changed its name to Golden Arch (China) Co., Ltd.

Later, it was found that it was ok, but the company name was changed.

From McDonald's (China) Co., Ltd to Golden Arch (China) Co., Ltd.

The name of this store will still be McDonald's.

However, after the whole McDonald's renaming incident, the terrible thing was not that McDonald's changed its name with China characteristics, but that it bombed a group of players. ....

After the Spring Festival Gala, the joint war between the major players.

Feel for yourself.

Netizens have said: Since McDonald's changed its name to Golden Arch, I suggest that Pizza Hut change its name to Red Hat, Starbucks change its name to White Snake and KFC change its name to Kaifeng Cuisine. .....

Mermaid coffee, Tai Chi soda and so on. ...

Don't think that only China people are complaining about changing their names. Don't forget McDonald's is a global product. Then let's see what friends from other countries say about McDonald's ~

Brother crooked nut said, are you kidding? McDonald's (China) changed Chinese to "Golden Arch", which sounds a bit too tacky.

Little sister said, doesn't the name Golden Arch look like the name of a shop selling Chinese medicine? ....

It can be seen that the name change of McDonald's is not only that our people are dissatisfied with this new name, but also that of crooked nuts. However, if you think about it carefully, does McDonald's China Company change its name to Golden Arch with the intention of recreating brilliance?

According to McDonald's plan, China will open about 250 new restaurants every year in the next five years.

After transferring the franchise, McDonald's will greatly reduce costs, spread risks, and get a one-time franchise fee and a continuous franchise fee: the franchise fee is usually 3%-5% of the annual turnover.

With the advancement of urbanization and the increase of per capita disposable income, giants and investment institutions are very optimistic about the growth potential of China catering market.

Therefore, from the perspective of the north and the south, there will be many things to watch on the battlefield of western-style fast food.