Edit | You Yongzhi

The script kills the track, and you can shoot it again if you have the capital.

Recently, the script killed the brand "Master of Reasoning" and got tens of millions of dollars in Pre-A financing. The investor is Meihua Venture Capital, and Yuze Capital is the exclusive financial advisor of this round. This round of financing will be used for the expansion of offline stores, the cultivation of upstream authors and the incubation of hosts.

According to the survey data of enterprises, before this, the financing incidents related to werewolf killing and script killing had reached 3 1, and the total amount of financing disclosed exceeded 25.25 billion yuan, including joyful werewolf killing, masked technology and surprise detective.

From online to offline, capital focuses on traffic.

The reasoning master went online at the end of 20 17. In the early days, he built a product model of online content distribution and offline non-host organization through WeChat official account. Later, online applets began to lay out offline business, including offline distribution, content production and brand joining. According to the data disclosed by the reasoning master, up to now, the online user of the reasoning master is130,000+,with daily activity of10,000, and the maximum daily activity in a single day can reach 500,000.

"Like the little black detective of 2B Company, it mainly does script distribution and publishing. It has more goods and fields, and lacks C-side traffic, so it is difficult to break out in the short term. But the master of reasoning is mainly C-end, which can integrate people, goods and fields. In our view, people are more important than goods and fields, and people are the foundation of realization. " The investor stressed.

It is understood that after this financing, the reasoning master will focus on empowering business scene operations, strengthening brand attributes and enhancing brand value in the mode of direct operation and franchise stores. "We expect to open hundreds of brand stores of reasoning masters this year, and we will try our best to support them to be the head office of the city." Wang Mengchi, co-founder of the reasoning master, told AI Finance.

As for the cultivation of authors and presenters, Wang Mengchi said, "We will attract excellent authors and presenters with our online traffic advantage and mature industry operation experience, and dig out suitable talents through early communication and subsequent offline training, and give them financial support beyond the existing market income level."

The script killed nearly 30 thousand stores, and offline business was difficult to do.

With the popularity of reasoning variety such as "Star Detective", the script killing game has successfully stepped out of the circle and become a popular leisure and entertainment activity for young people. According to the data of "20021Insight Report on Consumption of Entity Scripts", the scale of offline stores in 20021year is expected to reach 65.438+0.542 billion yuan, and the scale of consumers will reach 94 1 10,000. More than 70% of them will be young people under the age of 30, and more than 40% of users spend 1 time or more per week.

The script "Killing in the Wind" attracted a large number of entrepreneurs. According to the relevant research of Ai Media Consulting, by 2026.5438+0, the market scale of script killing industry in China will grow to 654.38+0.702 billion yuan. Previously, according to the data of Meituan Research Institute, in 20 19 years, there were nearly 10000 new offline stores nationwide. By the end of 2020, there have been 30,000 offline script stores nationwide.

However, the intensification of competition has also led to a serious market volume, and the costs behind it are madly superimposed.

As an experiential game, script killing has a low repetition rate. In order to ensure a higher repetition rate, stores need to spend a lot of money and energy to find or incubate better scripts and better presenters (DM) in addition to rent, decoration and props procurement.

According to the Research Report of China Screenplay Killing Industry in 20021year, the average single consumption amount of offline screenplay killing is between tens and hundreds of yuan, and the initial investment of an offline store is between 300- 1 10,000 yuan. A well-run store can recover its cost and make a profit in about half a year. However, it is difficult for most scripts to return to the original works and fall into the crisis of closing stores.

At the same time, as a new industry, scripts without legal constraints have killed many chaotic phenomena in the market, with pirated scripts flying all over the sky, poorly decorated and poor experience.

The script killed the track and began to release deserters. According to the data of Tianyancha, in April this year, nearly 100 companies related to script killing were cancelled, an increase of 102% from the previous month. At the same time, on the idle trading platform salted fish, the number of merchants reselling scripts, props and shop tables and chairs increased by 1 10% year-on-year.

But Wang Mengchi told AI Finance and Economics, "This is not the whole picture of the market. Compared with the failure rate of Red Sea industries such as catering and coffee, this is relatively low. There will be cases of failure in any industry, but it does not mean that this industry can't. "