symbolic

Among global corporate brands, the most symbolic logo may be some luxury logos, such as some high-end luxury car brands. They don't have to tell you who I am. These logo can even appear in any field because they symbolize the word "noble". Of course, it takes hundreds of years of brand building to give these LOGO symbols value.

How many consumers are willing to spend a lot of money because there is this small LOGO on the product?

outstanding

This is the most basic function of LOGO, telling users what you are. So the most common LOGO on the market is logo.

Label industry attributes, label products, label enterprise names, and even label your business philosophy.

What we often do is to mark the name of the enterprise/product. Generally speaking, we use names to adjust the design of LOGO.

Perhaps, these purely symbolic logos are not so beautiful, but even if they are ugly, they are a qualified logo.

Personally, it is best for startups or emerging brands to adopt LOGO.

attribute

Belonging to your field, LOGO should follow certain market characteristics for different markets, not stick to the rules.

To some extent, the attributed LOGO can make your marketing promotion more effective.

For example, the brand LOGO of China food and beverage industry:

Colors (mainly red and yellow) are used to express their respective attributes, some are expressed by eating related words, and some are expressed by food names.

Attribution is different from labeling. Attribution tells the market that you are in this industry.

For another example, the symbol of our national bank is the so-called "copper coin"! Personally, I suggest that some financial industries can learn from banks.

different

The vast sea of people, how to make you remember me at a glance? This is the importance of LOGO differences.

In fact, LOGO is difficult to differentiate under the premise of ownership.

For example, the animal world symbolized by our national Internet industry, Tmall's cat, and JD.COM. COM dogs, Sohu, cheetahs, UC squirrels, etc. All the estimates started with Tencent's Penguin.

Although these animals give people a sense of closeness, they also make themselves different-"We are different ..."

After LOGO meets the above four functions or some of them, it is actually difficult to judge whether it is good or bad. When we can't judge its quality, we have to judge it by aesthetics, which is the greatest role of designers. Therefore, due to the development of the times and the different aesthetics of a generation, the brand LOGO of some enterprises are also changing year by year.