The business model of the platform is mainly to develop advertising and e-commerce to bring goods and enhance the sense of consumer experience.

Tik Tok's advertising model mainly includes brand advertising, live broadcast with goods and so on. Tik Tok's business model is to develop advertising and e-commerce with commodities to enhance the consumer experience. Tik Tok promotes brand awareness and reputation by cooperating with many well-known brands in advertising. Secondly, Tik Tok provides a brand-new shopping experience on the e-commerce platform "Tik Tok Store". Users can directly purchase the goods provided by merchants on the vibrating platform, which greatly enhances the consumer experience.