The first step is site selection. Choose a business district whose scale and attributes are in line with your store category, and then outline a general site selection range.
The next step is to choose the right store from the site selection range, mainly from three aspects:
1. Rent, pure take-out shops do not consider meals, so the lower the rent, the better if the certificate application can be passed.
2. Location, regardless of the flow of people, mainly consider whether it is convenient for the rider to take the meal. If the rider can't find the location of the store, it will be more troublesome, which will lead to an increase in the length of meals, thus affecting the ranking of the store.
3. The layout of the store can accommodate the whole meal line, and the situation during the peak period of ordering should also be considered. Don't limit the growth of store size because the store is too small.
Pure takeaway shopkeepers have great advantages in cost and delivery speed, so the gross profit margin is generally lower than that of physical stores. By reducing gross profit in exchange for a large number of orders, the store will achieve profitability.
During the operation, it should be noted that during the new store period, we should make appropriate profits by making explosions, grabbing orders, maintaining high rankings, and fine-tuning profits in the later period. In the case of high orders, there are still relatively high profits.