Maliuji is a catering brand, and most of its online products are OEM products, behind which are Akuan Food, Fansaoguang Food and other foundries. In the live broadcast room in Zhang Lan, whether it is a private brand or a brand with goods, it is a win-win war between Zhang Lan and the OEM or brand. "Zhanlan" plays with traffic, and the commission rate for goods is as high as 35%.

as for the market effect, I can't provide exact data. However, the brand awareness and influence of Ma Liuji have improved in recent years.