Whether online or offline, the competition for business is actually the competition for traffic. In the traditional business thinking, to get traffic, you must open a store offline or buy traffic on the e-commerce platform, both ways to get traffic, is a bottomless pit. And to the era of socialized retail, each user is a traffic entrance, we only need to play these 4 kinds of viral fission, you can get a constant flow of traffic.1, reward mechanism fission 2, benefits *** enjoy fission 3, content-driven fission 4, social currency fission a What is socialized retail? It is based on social media platforms such as personal numbers, short videos, graphics, etc., as a connector between users and merchants, thus generating a trading relationship. In the socialized retail model, the traffic no longer belongs to the big stores and platforms, but every month the user is a traffic entrance. Under the new marketing link, merchants want to get more traffic, they need to drive old users to share goods and spread activities through the reward mechanism, so as to open up the intimate social relationship chain of users and form the effect of viral spread. Like Ruixing's coffee shop, able to sell 1,500 cups a day from 0 cups, behind the use of the reward mechanism, to realize the user fission. But to achieve this goal, you must first have your own basic users. For example, as long as the user to Ruixing's downline to buy coffee, the clerk will new users to download APP, and will be free to give friends, such as social communication activities, drive users to share APP. the purpose is to do the dissemination through the social, to attract users in the same city to download the APP online, to realize the old with the new, to produce fission effect. By the same token, Jinyu Xixi, able to compete with Hangzhou Ma, Suqian East two major e-commerce platforms, is also operating a reward mechanism. Users in order to grab the red packet, will share connected to their social relationship chain, produce viral spread. Two in the era of market overcapacity and homogenized competition, people are turning into the most important asset in the market. Because, no matter how powerful the function of the product, how valuable the brand, no one consumption is equal to zero. And want to get a steady stream of users, bring more consumer opportunities, must use the logic of consumer capital, so that each consumer can enjoy with the business ****, the profit in the sales process. Only in this way can we lock the user, and use the user as a traffic entrance to generate viral fission marketing. Social e-commerce has been so hot in the last two years, using the logic of consumer capital, turning users into members, member partners. In the socialized retail model, member partners, just need to have a cell phone, can use social time to enhance the business time of the merchant, social space as business time. Also can use social relationship chain, help social e-commerce platform to realize viral fission spread, have a constant flow of traffic and cash opportunities. Third, in the era of socialized retail, content can also help us generate fission propagation. Whether in the public domain, private domain scenarios, or in the form of graphic and video content, if you want to realize fission spreading with the help of users and fans as the entrance, you must have the following characteristics. In the private domain traffic, merchants want to use content marketing to drive users to fission users, then this content must first have value and be able to help consumers solve a certain problem. Valuable content dry goods, fans will naturally share to their circle of friends, to connect more potential fans. Of course, in addition to valuable content, interesting, groovy, and able to drive fans to share content, the same effect of fission spread. In the public domain traffic, clicks, finished broadcasts, likes and interactions are the best way to realize the spread of content, get more traffic, fans, sales, and generate fission. To achieve this goal, the content does not want to have grooves and interactivity, in order to attract fans to like, interact, and realize the effect of fissile dissemination. Four in the era of social retail, how to make the product to realize viral dissemination, self-traffic? It must have the value of social currency. In the traditional form of business, social currency is more of a word-of-mouth communication, able to make consumers, i.e., potential consumers, after tea, to talk about a brand, product, star, etc., which is the prototype of social currency. At that time, when cell phones became the plug-in organs of human beings and people spent a lot of time online, the spread of social currency was more on social media platforms. For example, when people get together to eat, they like to take pictures and send them to the circle of friends, and when they go to the place where Netflix cards are taken, they will shoot a short video, and when they buy products with content, they will likewise share them on social media platforms. It can be seen that in the era of social retailing, in order to realize viral communication, the products and brands we build must have the value of social currency. The value of this social currency can be reflected in the appearance, the content of the product, and the culture of the brand, and the purpose is to make consumers use the product will go to take pictures, shoot short videos, share and spread, and realize viral fission.