Specifically, it can be summarized into the following five categories:

1. Offline and outdoor advertisements bear the brunt

In deserted streets and alleys, all the voices have disappeared, and offline and outdoor advertisements have become

2. From high-speed growth stage to high-quality development

When the attention of the whole people is focused on the epidemic situation, the advertising industry that needs attention has also entered. At this time, in order to achieve the expected advertising effect, the creativity of advertising becomes particularly important.

3. Public welfare is in power

Brand actively kisses social responsibility

In the previous 2121 marketing trend forecast, Xiaohu mentioned that public welfare will be a major focus of brand marketing in the future. I believe that after this epidemic, brands will be more aware of the contribution of injecting "social responsibility" genes into themselves to the sustainable development of brands.

4. Off-line to online

Industry advertising is changing

However, under the impact of the epidemic, some industries are also breaking out against the trend. For example, some internet plus brands such as telecommuting, online education and games based on the network; For example, life safety related brands such as health, health preservation and epidemic prevention; For example, short videos, online live broadcasts, video websites and other apps that provide first-hand social entertainment information for "homebodies" all have obvious growth trends.

It can be said that digital office, online payment of knowledge and digital entertainment will become the focus of advertising increment during this period.

In p>2121, I hope that all advertising marketers in China will correctly look at the crisis and opportunities, learn to be prepared, and be fearless in times of crisis. What remains is to wait for the epidemic itself to be effectively controlled and watch the arrival of spring together.