Lean means eliminating waste, imbalance and overload. Destroy one of them to achieve the purpose of destroying the other two.
Analyze the value flow and value chain in lean management to eliminate the waste in non-value-added costs.
1. The focus of lean product development is how to improve "productivity".
(1) Increase hourly profits.
(2) Efficient utilization of designers/developers.
(3) Shorten time to market.
(4) Many projects have been completed in unit time.
(5) With the passage of time, more and more satisfied customers.
(6) Less waste.
2. The core concept of lean product development process is "lean entrepreneurship"
Important process: development-measurement-cognitive learning (BML), development and production of small feasible products, measurement and feedback, continuous learning and improvement. Emphasize management, improvement and continuous learning.
Special emphasis is placed on quick lists and getting feedback.
Step 3: thin canvas
(1) Problem: Three problems to be solved.
(2) Customer group classification: target customers
(3) Unique selling point (value proposition): In one sentence, explain why your product is unique and worth buying.
(4) Solution: The three most important functions of the product.
(5) Channel: How to find customers.
(6) Value/benefit analysis: profit model, customer stickiness, income/gross profit, etc.
(7) Cost analysis: the cost of winning customers, the cost of selling products and the cost of human resources.
(7) Key indicators: What should be considered to measure success?
(8) Threshold advantage: a competitive advantage that cannot be easily copied and bought alive by competitors.
4. User authentication (MVP)
Develop MVP as soon as possible and realize rapid iteration through BML process.
5. Possible waste in the process of new product development.
(1) chaotic working environment.
(2) Lack of available resources.
(3) There is no definite finite order.
(4) Lack of cross-functional communication.
(5) The product demand is not clear.
(6) Lack of early confirmation of productivity.
(7) excessive design and excessive quality.
(8) Too many inefficient meetings.
(9) The mail is overloaded.
6. Lean principle
(1) Customer-defined value-Eliminate waste that cannot add value.
(2) Put more energy into the early stage of product development and explore all possible solutions. Demand stage
(3) Create a high-level product development process.
(4) Implement strict standardized processes, reduce variables, create flexibility and output predictable results. process control
(5) Establish the system of chief engineer, who is responsible for the development process integration from beginning to end.
(6) Balance functional expertise and cross-functional integration.
(7) Cultivate the ability of every engineer.
(8) Fully integrate suppliers and bring them into the product development system.
(9) Establish the concept of learning and continuous improvement.
(10) Create an organizational culture that supports excellence and continuous improvement.
(1 1) adopt technologies that match the flow of people.
(12) Coordinate the whole organization through simple visual communication.
(13) Make good use of effective standardized tools and organizational learning tools.
7. Advantages of Lean
(1) The focus of the process is the smooth flow of information, not strict control.
(2) Simplify cooperation and optimize design through event-driven method.
(3) Pay attention to the active control of schedule, cost, performance and quality.
(4) Suitable for projects of all sizes.
(5) Tools for recording learning and progress, setting priorities and solving problems are usually simple and intuitive.
8, the disadvantages of lean
(1) But participants must be very dedicated and experienced.
(2) Organizational structure and culture need to be changed.
(3) Strong supplier management is needed.
(4) The organization has the will and ability to accept the change of project objectives and direction.