Bigpizza, English name Big Pizza, is a self-service restaurant chain from Italy, mainly engaged in self-service pizza. Bigpizza official website shows that the first Bigpizza chain store in China was established in Beijing in 2002, and a Beijing Bigpizza Catering Management Co., Ltd. was registered in Beijing in the name of its parent company and officially operated Bigpizza catering business in China. Bigger pizza restaurant takes the popular route and Italian casual western food. In addition to self-service pizza, it also deals in retail products and takeout. Bigpizza is famous for its exquisite design and elaborate production. It has more than 100 kinds of food, giving customers a very wide choice and winning customers' love. Bigger restaurant has a romantic environment, warm and brilliant lighting, which makes people feel comfortable and warm, but there is no lack of leisure.

The fully open stage kitchen allows people to experience the Italian style town, the hometown of pizza, and witness the pizza making process, enjoy the personalized pizza tailored by the chef, and even make pizza works by themselves under the guidance of the chef.

This brand concept of "challenging pizza by yourself" has attracted a large number of students, white-collar workers and young families. Bigpizza has won a good market effect with its unique business philosophy, and has gradually become a famous western food brand in China.