Currently, the sales channels of China's beer industry are divided into offline channels and online channels, of which the offline channels mainly include KA channels, traditional channels such as supermarket retailing and catering scenes; online channels are mainly e-commerce-based.

_China, as a global beer consuming country, has the world's largest beer sales. Since the consumer demand topped in 2013, domestic beer sales were fluctuating shock downward trend. According to Euromonitor data, in 2020, China's beer sales reached 42.694 million kiloliters.