Extension: explore "a hundred years of Beijing essence," "identify" food force new, July 5, 2022, the Chinese old "Quanjude" 158 anniversary of the occasion, CCTV shopping "national goods excellent" hand in hand with Quanjude to carry out a large-scale integrated media project "shop live + tasting with goods" to make full use of the advantages of integrated media to revitalize the new consumption model. The media project, "Live Store Visit + Tasting and Carrying Goods", makes full use of the advantages of the melting media to boost the new consumption mode. Implementing the strategy of "brand power" and helping to revitalize the development of catering brands under the influence of the epidemic.