Star endorsement is very normal ah, the food full of its beauty endorsement fee to the place, Jay Chou certainly will be endorsed.

September 2013, the food full of its beauty officially announced with the two Chinese music world king Jay Chou and film and television star Meng Li cooperation by Jay Chou and Meng Li as the food full of its beauty brand spokesman.

There's a little story here: when Jay Chou was first contacted by a representative of Food for Thought, he felt that the hand-cooked pancakes seemed to be of a lower caliber, and he didn't agree to endorse them. But then he tasted the hand-cooked cake and was immediately attracted by its deliciousness, and signed the endorsement contract immediately. Nowadays, every time Jay has a concert, he will ask someone backstage to fry handmade pancakes for him, so that he can feed himself in between concerts.

Celebrity endorsement to enhance brand awareness, social marketing to enhance consumer stickiness, after this high-altitude bombing with the ground assault of the marketing war, the food full of beauty to further consolidate the position of the industry leader in today's nearly 4 billion yuan of hand-cooked cakes in the market, accounting for one-third of the market, the end of the sales amounted to more than 1 billion yuan.

Taiwanese hand pie was originally known as scallion pancake, the Department of Shanghai food whole its beauty Food Co., Ltd. in 2004 from Taiwan introduced to the mainland, and renamed the hand pie.

Fresh out of the oven, thousands of layers, layers such as thin paper, with the hands of the grasp, the face of a thousand even, its outer layer of golden crispy, the inner layer of soft and tender, a scallion oil and gluten flavor comes to the nose, so that everyone can't wait to catch up on the food, 04 years ago to date, has been popular throughout the country, can be combined with eggs, bacon, vegetables and other accessories, young and old alike.

After ten years of experience, China Taiwan Hand Cake has become the star brand of Grain Full Company. In 2011, in order to enhance the brand image of Hand Cake and standardize the operation mode of the chain stores, the company re-planned and redesigned the LOGO of the Hand Cake and the standard image of the stores.

The company has been standing as a leader in the global hand-cooked cake industry, opening more than 10,000 chain stores in mainland China and the United States, and creating hundreds of millionaires.

The above content reference? Baidu Encyclopedia-Shanghai Foods Co.