Oriental ginza is located in the southeast corner of Dongzhimen Bridge on the East Second Ring Road, which is the gateway of Dongzhimen Guomen Business District. To its north is the planned largest transportation hub in Asia, including the terminal of Beijing Capital International airport metro, the largest transfer station of urban light rail, and nearly 100 bus and long-distance lines, thus forming a seven-dimensional transportation system of Dongzhimen bus, subway, light rail, long-distance, taxi and water transportation yacht. Oriental ginza has a total construction area of12,548.00 square meters and an area of 3 1747.00 square meters. In the north of oriental ginza, there are nearly 1700 square meters of 5A office buildings, 70,000 square meters of star-rated export apartments, 40,000 square meters of five-star hotels, 23,000 square meters of conference centers and nearly 80,000 square meters of shopping malls under construction. Oriental ginza is adjacent to the Embassy District and Sanlitun Bar in the east, and high-end apartments such as Embassy New Town, Donghu Villa, Lianbao Apartment, Zuo Jie Apartment, Tian Hong Happiness Village, Happiness Village and Sunshine City are adjacent. And it's close to Jin Jian Hotel and Yuyang Hotel.

Oriental ginza is adjacent to five-star hotel Hong Kong and Macao Center, five-star titanium-plated office building, Wan Tai Beihai and Asia Hotel in the south. It is adjacent to 5A-level office buildings such as Oriental Garden Hotel and Huapu Center in the west. Oriental ginza has Belle, Scarlato, CK, Reeves and other big-name clothing.

Dongzhimen area has always been a famous business district in Beijing, where there are many hotels and offices. Hong Kong and Macao Center Hotel, Poly Building, Pacific Century Center, Zhaolong Hotel, Asian Hotel, City Hotel, Donghuan Plaza, Huafu Building, Beihai Wan Tai Building and Qinglan Building are all dotted around. It is only a stone's throw from Yansha Shopping Center, China United Plaza, Landao Building and Huapu Shopping Center.

On June 5, 2009, Raffles Shopping Plaza in Beijing, located in the southwest corner of Dongzhimen, the land of Beijing, held a grand opening ceremony of "Fashion Heartbeat".

Raffles Center in Beijing, a large-scale comprehensive building and transportation hub, has a six-story shopping plaza. "Xinghui", "Fashion World", "Dynamic World", "Fashion Land" and "Huizhenque" are beautiful shopping squares with their own characteristics, which are concentrated in Haagen-Dazs, H&; M, ZARA and many other characteristic brands are involved in clothing, catering, etc. Some noble brands that landed in Beijing for the first time appeared here, such as ASOBIO, a ready-made clothing brand known for its fanaticism, exquisiteness and vitality; A simple and natural women's clothing brand fully embodies women's self-confidence; There is also Bali Thai food, a unique restaurant that combines real Thai food and Indonesian food. Located in the gathering place of the headquarters of central enterprises in Dongfu, with the rapid development of the East Second Ring Business Circle, it is believed that Raffles Beijing Center, which continues the style of "fashion and individuality", will inject more fresh elements here and bring the atmosphere of international business communication into Dongcheng.