The porridge shop belongs to the traditional catering industry. For the traditional catering industry, the advantages brought by brand image are of course one of them. However, in order to effectively open the market, increase the turnover and stand out among peers, we should also consider how to introduce innovative elements on the basis of tradition. Referring to the successful cases in the industry, I suggest you pay attention to the brand joining of new theme restaurants, such as Jiweiju new concept restaurant, porridge and noodle rice, and various special snacks, which are not limited by the style of dishes and give venture capitalists a very broad development space.

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