Creative illustration hand-painted pop simple - hand-painted POP poster steps and techniques

How to hand-painted pop posters

POP production

POP advertising production methods, a variety of methods, the application of numerous types of materials, including hand-painted POP the most maneuverability, economy and affinity, the production of hand-painted POP basic principles: 1, easy to attract attention; 2, easy to read; 3, a look at the focus of the appeal; 4, with a sense of aesthetics; 5, with the unity and the sense of harmony; 6, efficiency. sense of harmony; 6, efficiency.

A variety of tools:

The choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste. How to make a variety of tools can each play their own characteristics, is that we must consider well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.

There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, the same as the popularity of everyone's favorite.

A variety of pen tools

Cutting tools

Measuring tools

Paste tools

Two, learn to write POP fonts, you must abandon the previous method of writing, because POP's main appeal is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, not to emphasize personalized fonts. For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personality of the picture and font to maximize the increase in reading rate, attract attention. In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not be more than four. In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP.

With POP font.

Three, when writing POP a few aspects of attention:

1, write the full name of the product, as well as specify the specifications.

2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious.

3, to indicate the original price and the current price to reflect the magnitude of the price reduction.

4, a POP on the principle of goods not more than two, otherwise the effect of visual impact.

5, the use of colors no more than three, generally red, blue, black three main.

Hand-drawn POP-title word writing

Title word writing

1, seeking the word group end structure of the whole: general hand-drawn POP poster title text should not be too many words. A little more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should also try to be consistent, so as not to affect the readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to make greater changes, and at this time more attention should be paid to the entire title of the word group structure of the sense of wholeness, as well as the whole group of word balance.

2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.

3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar commodities show different personalities, so the face of different commodities must be considered, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be used more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be used to choose a thick and hard, more masculine font. If a teahouse decorated with ancient colors, but write a very modern sense of text modeling, it does not quite match. So before writing to consider the nature and type of goods and stores themselves, to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.

4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points:

-Title number of words, should not be added to the effect of unnecessary

-Color should not be made strange and bizarre, difficult for people to identify and read, so as to maintain a generous and fresh! The beauty of the

After writing the characters

Write the horizontal strokes first

After adding the vertical strokes, the darker part is where the strokes overlap.

Horizontal Stroke Holding Method

Vertical Stroke Holding Method

Using the Flat Face Design to Draw the Font with Flat Strokes

First, draw the character you want to write with a pencil, and pay attention to:

1The strokes of the font should be distributed in a balanced manner, and the shape should be as full as possible and square as long as possible.

2 within the body of the strokes try to draw together.

3 between the words to be compact, so that the entire title word to become a group of words with a sense of wholeness.

Hand-drawn POP--poster production

Posters original "POST", originally from the "paste on the post" of the "POST". POST" is transferred from "POST", all the notices posted on the post can be called "POSTER". In terms of design terminology, "poster" and "billboard" can be defined as "a graphic form of advertising posting media" or "posting of large print advertisements". Printed advertisements".

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising". Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store and then stimulate their desire to buy.POP emphasizes the position of the consumer, and is designed from the point of view of facilitating the customer's viewpoint.A successful POP has the decisive ability to make the customer buy the goods, and it is the termination of the advertisement activity, as well as the beginning of the sale of the sales promotion.

Posters

Posters can be put up in a place of free choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last a long time, and can be repeated to collect repeated effects. POP must be revealed in the sales venue, which is the biggest difference with posters, although in a limited place, the scope of expression is still rich in unlimited diversity.

This form of advertising can be seen almost everywhere, it is not only limited to the existence of supermarkets, in department stores, book centers, restaurants, fast-food restaurants, popular clothing stores and other places, we can often see hand-drawn POP posters. These do not need to be beautifully printed, do not have to spend a lot of money on production, sometimes hand-written a simple hand-drawn POP ads, the effect is even far more than the manufacturers deliberately produced decorative POP.

Hand-drawn POP task:

1, to promote the attention of the goods and understanding, to enhance the consumer's desire to buy, such as the use of illustrations, copywriting, color and so on.

2. Communicate the brand, value, characteristics, content and material of the product, such as the characteristics, description of the material.

3, detailing the use of goods, so that consumers understand, develop the need for sex.

4. With outstanding copywriting and written design, it reminds people of the good quality of the goods.

5. Indications and logos for products and places of sale.

6. It shows the image of the store and shapes the atmosphere of shopping.

7. Create the atmosphere of the store and show the sense of the season.

8. Use it in conjunction with SP (store promotion) activities, during product demonstrations or performances to increase the effect of the show

and the atmosphere.

9, the appeal of good quality and low price, leading to action to buy, such as during the sale of exaggerated price performance.

POP effective labeling position:

1, in the eyes of the height of the position, can be clearly read.

2, the location of the label should not destroy the overall beauty of the product, or impede the placement of the product.

3, the location of the label and promotional products, should be configured in an easily recognizable position.

4, effective use of ceiling space and beams and columns.

5, the use of hand-drawn POP, so that the dead ends of the display resurrection.

Hand-drawn POP - the writing of the text

The writing of the text

Chinese font design, to make its word shape smooth and unified, in line with the principle of beauty, in addition to a variety of basic strokes to write a proper rules, changes properly, the main thing is that we must fully understand the structure of the font ministries and radicals The most important thing is to fully understand the structure of the font and the configuration of the radicals and radicals, in order to make the dots and strokes correspond to each other, and the frame is even, and become a set of practical and beautiful fonts.

Chinese characters are square-shaped fonts, by a single font by arranging the combination of sentences, can be arranged vertically and horizontally. Vertical arrangement, the reading direction is from up to down, and then from right to left; horizontal arrangement is from left to right, and then from top to bottom for the order. Because of its two different directions of arrangement, in the case of the whole continuous text, there will often be readers to read the direction of the situation is not clear. In order to avoid the occurrence of the above undesirable phenomenon, in the arrangement should first determine the direction of reading, and reserved for its rows and rows of intervals or the text will be flattened or longer to form a visual effect with the rows, in order to show the direction of continuous reading of the text, to achieve the effect of easy to read.

There is no absolute standard to follow as to how wide a line interval should be, because there are several practical factors that may affect the variables such as: typeface type, thickness, size, and variants; the number of words used in each line (length), the nature of the text and the size of the page. All of these factors interact with each other. Nevertheless, in the actual production of print fonts, the line space is usually half a character (half-width) to one character, while hand-drawn fonts, due to the large size of the characters, the number of characters per line is also shorter, and the line space is most practical at 3/4 to 1/4 of a character. Sometimes in order to make it easier for readers to read on, the arrangement of the text must also take into account its "line of motion" and "wire".

Hand-drawn POP fine-letter pens, commonly used in the thick shape of the signature pen and the rounded tip of the Kiwi pen, roughly used to depict the more descriptive text, if you want to depict a very beautiful, you must pay attention to the following two points:

-Pencil first draw the baseline, and then come back to the depiction of the word, only then it will be neat and beautiful.

-There should not be too much distance between the characters in order to have a sense of compactness.

Hand-drawn POP advertisements with explanatory text, such as horizontal arrangement, usually "left and right without words, up and down between the lines" principle to depict.

Hand-drawn POP - layout composition

Commonly used hand-drawn POP layout composition:

Principle:

1, easy to notice

2, easy to explain

3, a look at the key points and content of the appeal

4, Beautiful

5, very personalized

Hand-drawn pop production of the general process

Hand-drawn pop production of the general process is as follows:

Tools / raw materials: 20MM oily markers orange, light green, yellow, water-based markers, pencils, erasers, coated paper 50 * 80.

Step 1: 20MM oily markers, stacked in a manner of

Second step:Trim the edges of the main title with an outlining pen, so that the entire outline of the main title appears.

Step 3: Thicken and thicken with 6MM oil-based marker.

The fourth step: first use the broken line way to draw the border, and then use the water-based marker to hit the bottom, pay attention to the drawing, you need to draw a stroke down, so it looks very neat.

Step 5: 6MM oil-based marker to write the content. Here need to pay attention. If your square is very large, please choose to use a larger pen, this can be based on your writing habits.

Step 6: Use a small flower as the left side of the decoration, so that the whole main title looks very full!

Seventh step: the first pencil draft pay packet, and then traced out the shape of pots and pans discreetly, here need to pay attention to is that we draw illustrations, it is best to be within reasonable control, increase!

Step 8: first with 6MM oil-based marker to the illustration of bold, and then color with water-based marker. Finally, next to the 20MM oil-based marker as the base color.

Step 9: add the content, if the content is particularly large, it is best to separate, layer by layer, so that consumers look and feel comfortable!

Hand-drawn POP poster steps and techniques

Hand-drawn is applied to various industries hand-drawn patterns of technical skills, design hand-drawn is mainly pre-conceptualization of the design of the program of the research-type hand-drawn and the results of the design of the part of the performance of the hand-drawn, pre-part of the part known as the sketches, the results of the part of the performance of the map known as the map or the effect. Here I come to share with you the steps and skills of hand-drawn POP posters, I hope to help you!

The general process of hand-drawn POP production

Step one: collect activity-related or product-related content

Step two: refine the title and streamline the body of the text

Step three: choose the right layout

Step four: choose the right color scheme

Step five: choose the relevant illustrations

Step four: choose the right color scheme

Step five: choose the right color scheme

Step five: choose the relevant illustrations

Sixth step: according to the requirements of the layout of the production of POP

Hand-drawn POP production tips

First, the practice of hand-drawn POP orthographic or movable type.

The word is the foundation of a poster. It is recommended that beginners buy a book of words, with a marker with the practice grid to practice words.

Secondly, to master several commonly used font decoration methods.

The title word is the soul of a poster, a good title word, not only can highlight the theme, but also make the picture more colorful. But the title of the decorative methods are varied, beginners may not find the direction. May wish to practice to find a few of their favorite decorative methods, so that learning is not only easy to master the techniques, learning will be better, in shortening the production time, while rapidly improving the quality of students hand-drawn POP posters.

Third, the layout of the layout to pay attention to.

The simplest layout is horizontal, the beginner would rather seek stability, and can not hope to live, change. At this time, the body and the title of the word in the decoration can be distinguished by decorative lines or color blocks, so that they are distinguished from each other, but also echo each other. Other typographic layout is as follows:

Poster four sides left blank.

This is also known as the POP poster of the external "stay gas", if not stay gas, the poster written content to the top of the four sides to go, it looks like people will be suffocating, chest tightness. Specifically leave blank width according to the size of the poster specifications will be different, 2 open (530cm × 760cm) POP paper need to leave 3 to 5cm blank; 4 open (390cm × 543cm) size of POP need to leave 2 to 4cm blank on all sides; the general explosion of the card on all sides to leave 0.5 to 1cm blank.

Line spacing is greater than the word spacing.

POP content as long as there are 2 lines (including 2 lines) or more, we must pay attention to the lines of text need to be greater than the word spacing. Specific spacing of the size of the word we generally use the high 1/3 to 1/2 between. Word spacing is required between the word and the word to be next to each other, but generally can not be connected, to leave a gap.

Title, illustration, the body of the poster area of about 1/3.

A POP title and subtitle together should account for the entire POP area of 1/4 to 1/2, usually the title accounted for the poster area of about 1/3. (In the POP text content is relatively small, the title can be accounted for the poster area of 1/2 or so; the body of the contents of a more frequent, the title can also be compressed to 1/4. (In the POP text content is relatively small, the title can account for about 1/2 of the poster area; body content is more when the title can be compressed to 1/4.)

Fourth, the color should not be more than one and mixed.

A poster, the theme of 3 to 5 colors can be. More colors are easy to clutter, too little and can not highlight the key points. To this end, the author suggests: the title word can be used 1 ~ 3 colors, the body of a color-based (i.e., a pen to the end), key content (such as "send", price, date) can be changed to a color to write.

Fifth, the choice of illustrations to have relevance to the product.

For example, the picture below is a slim young woman, it is easy to think of Bison source of the target audience is young women, and her slim figure can highlight the slimming effect of the product.

Sixth, the activities of the poster production.

Generally speaking, the main title of the activity posters are more direct, so that people know what activities, or the main title to get a little interesting, sub-title to get some straightforward.

There are generally two types of templates for activity posters

1. Just like when I was a child writing an essay, explaining "what time what place what character what happened", this kind of activity posters, we can put the time, place and other things that need to be notified to inform everyone.

2. Prize seduction type. "Under the heavy prizes will be courageous", if your contest prizes are generous, why not tell everyone? Maybe, the number of participants will double, the atmosphere of the activity is more HIGH.

Of course, with a cartoon illustration of the topic, it is more attractive.

College students hand-drawn POP poster design competition planning book

Activity background

Sophisticated and elegant campus, covered with a strong poster culture, rich in content, a variety of forms. The cultural and artistic atmosphere promotes the overall success of students. In order to promote the spiritual civilization of the campus construction, prosperous campus culture, rich campus life, show Bijie College color. Bijie College Student Art and Design Association will hold a pop poster design competition in this passionate November! Hope that through this activity can cause the majority of teachers and students on our campus quality development style of construction, campus activities of the art of propaganda posters (beautiful) and other issues of concern. At the same time can promote the majority of students on the understanding of pop!

Second,

Activity Introduction

1, Activity Name: Campus hand-drawn pop poster design competition

2, Activity Purpose: This activity not only allows all teachers and students can enrich the campus culture, active campus atmosphere. It can also improve the interest of the whole school teachers and students on pop advertising, and discover the pop poster design ability talents with innovative consciousness and strong design ability.

3, the organizer: Bijie College

4, planning and organizing unit: Art and Design Association

5, the location of the event: Art Square

three, the work plan:

1, invite judges:

2, preparation of the funds: in the implementation of the preparatory work of the materials and money by November 10th

3, Activity process:

(1) registration: November 10-14 registration, at the same time specify the name, contact phone number, qq

(2) preliminary rounds: registration after the participants according to the given theme of the content of their own creations, on November 20, the works will be handed over to the Office of the Association of Art and Design by the judges to select those who enter the final rounds.

3 final: the final is carried out on the spot, the competition used 4 white paper, requires flat and clean, other production tools and materials by the participants to bring their own. Participants need help in the process of the competition, must first inform the staff. The contestants will be collected by the staff after the completion of the works, and the contestants will leave the contest quickly

(4) There will be four service staff at the contest site, two for the service of the contestants and two for the service of the judges, and the contest time will be one and a half hours, which can be handed over in advance. Scoring by the judges, take away a maximum score and a minimum score and then calculate the average score for the final score. The results of the competition will be announced to the whole college.

Note: The outstanding works that did not win the award will not be returned, as a collection.

(4) total score = (preliminary score + final score)/2

(5) awards: by the Bijie College Youth League Committee, the Art and Design Association issued a certificate of honor

Four, the activities of the object and the requirements of the work:

(1) the object of participation:

All students

(2) the work required:

①Works specifications

② works of material: material is not limited

③ works of form: not limited

④ works of number: 1

③ works of theme: to be determined

V. awards:

1, awards:

First Prize of a prize of 100 yuan and an honorary diploma;

Second Prize of two prizes of 80 yuan and an honorary diploma;

Second Prize of two prizes yuan and honorary certificate;

Three third prize award 50 and honorary certificate;

Excellent award ten honorary certificate

(2), the process of activities:

Activities publicity:

Activities publicity time:

Preliminary contest time:

Preliminary round of the submission:

Preliminary round of the results of the announcement of the time:

Time:

Preliminary round of the results of the announcement of the time:

Time: 24th Nov.

The results of the first round of the competition. Time:November 24th

Final time:November 28th

Award time:December 2nd

Exhibition time:early December

Sixth, publicity posters requirements:

Hand-drawn campus pop posters 10, the preliminary round, the final of each of the 4, the winners of the list of the announcement of the poster of the two;

Placing: campus Bulletin Board

Winners announced: November 30;

Posters as a prelude to the event, to achieve the campus posters can lead to artistic (beautiful) role model, the natural quality is very important. In order to better publicize the effect, the poster should have a certain sense of series, specifications of the Art and Design Association unified arrangements;

seven, the activities of the budget

unit price ($)

quantity

total price ($)

prizes + certificates

First Prize (a)

Two prizes (two) )

Third Prize (three)

Excellent Prize (ten)

Posters

Publicity

Banners