Logo-the English expression of signs or trademarks is the expression of visual information formed in people's long-term life and practice. It has a certain meaning and can be understood by people, and has a concise, clear and clear visual transmission effect. Through image identification, consumers can remember the company's main body and brand culture, and play a role in identifying and promoting their own companies.

Trademark-a symbol used by a commercial entity on the goods or services it provides, which can distinguish its goods or services from those provided by other market entities. Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The difference between logo and trademark:

(A) the acquisition of rights is different

Logo, as a work of art, condenses the wisdom of the creator and automatically obtains copyright on the day of creation (but only by registering copyright can it be protected by copyright law); A trademark must be examined by the Trademark Office before it can have the trademark right.

(2) The protected laws are different.

Marks are protected by copyright law and trademarks are protected by trademark law. If the logo is registered as a trademark and passed the examination of the Trademark Office, then the logo is a trademark and is protected by the copyright law and trademark law.

(3) The protection period is different.

The protection period of a sign as a work of art is generally:

Natural person: before death+50 years after death; Legal person and organization: 50 years

The trademark is 10 year, but it can be extended indefinitely.