As just finished learning "Your Brand, Worth Ten Million", I feel the opportunity to apply this method of establishing a brand here.
So comb through their ideas, ready to find time tomorrow to talk to him, divided into three aspects: customer analysis, differentiation to create, appearance and packaging to create.
First of all, look at the customer analysis, his location is in the high dam bus terminal, next to a large factory under the China XX Group, so part of the consumption here is to take the bus travelers, in addition to the XX Group internal staff, and a small portion of the nearby residents. Travelers by bus are more mobile and cannot be used as a base because they are not fixed. Factory employees, some of them are single employees, so breakfast and Chinese food and dinner will be eaten outside, if this part of the people served well, we have a basic bar, a more stable source of customers. Nearby residents, breakfast this piece can fight for a part of the Chinese food and dinner, residents will basically choose to do at home, can be an effective supplement. So after analyzing, the next first thing to do is to understand the factory staff inside the number of single people, often come here to eat only workers, more exchanges can be made friends. If you can make them take this place as their own cafeteria, even if it is a great success.
The second point, differentiation. Before deciding to differentiate the decision, you first need to do an understanding of the surrounding noodle shop, fast food restaurant competitors. For example, when I look at that quotation today, I will find that one or two of the noodles 6 dollars, two or two of the noodles is 7 dollars, but three or two of the noodles becomes 9 dollars. I then asked him why, and he said that the price tag was copied from the noodle shop next door. I also asked if there were many people who ate three taels of noodles a day. How many people eat three taels of noodles a day? He said less than 10%, today only two eat three two noodles.
I said: you 2 two noodles than one or two years only to add 1 3 two noodles 2 two noodles added two dollars, and eat people are not many, if you put three two noodles down to 8 dollars, is not it possible to other noodle shop to eat three two noodles to attract people to you here? In addition some eat 2 two noodles, he if you choose to eat three two noodles more than a dollar, but your cost does not need to be more than a dollar, this is not the income will also be a little more?
He thought about it and thought it made a bit of sense, but it was still a bit of a tangle because it was unknown whether it would increase the number of customers after it was reduced, but subtracting it from the revenue that was already there was a loss, and that was certain, so I didn't know what his decision was going to be.
In addition to the 3 two sides of the charge difference, can be customized for the basic plate to develop out some menu, every day to change a different dish.
The third point, the appearance of packaging to create. Food and beverage stores, especially in places like the station dock, if it is a clean, bright colors, it can be distinguished from other fly hall, I think this from McDonald's KFC these foreign fast food decoration style can be reflected. Small store can not need to be so elaborate, but in the bright colors of this item, as well as clean and tidy so to do so, the cost does not need too much, hygiene diligence can be done, but the psychological impact on the guests is relatively large, we look at it will feel that the store is clean and hygienic. Reassurance is a very important factor for guests who just meet for the first time to consume. There is also a place to improve the door to lay a 4 meters × 1 meter welcome carpet, so that the door will not be stopped by the motorcycle and bicycle blocking the door to facilitate the entry and exit of the guests.
Improvements in these three areas, I think the business will improve after the year, friends have other suggestions? Welcome to leave a message, I'll talk with him tomorrow