1. Brand planning at this stage: Mr. Fan only opens local stores for the time being, and there is no plan for national expansion. They are mainly committed to maintaining the status quo, spending a lot of time and money on product update and research and development, central kitchen construction and technology update, thus truly becoming the top brands in the fast food industry. If you open up, you will spend most of your energy on the management of the store, which will lead to the stagnation of the brand itself.

2. Restrictions on joining conditions: If you want to join a brand, you need to meet certain conditions. For example, franchisees need to hold a valid People's Republic of China (PRC) ID card, obey the management of the headquarters, agree with the company's management philosophy, have certain catering experience, management ability and good professional quality. These conditions will limit some potential franchisees and make them unable to meet Mr. Rice's requirements for joining.