Display of fresh goods: classify fresh goods and display them to users in the form of pictures, words or videos.

Users can place orders online: users can place orders online directly after seeing the displayed products, supporting multiple payment methods.

User location function: users enter applets through the applet entrance and automatically locate nearby shops.

Appointment of door-to-door delivery time: users can place orders online, choose immediate delivery or choose their own delivery time.

Order management: it is convenient for customers to inquire about the orders that have been placed, and locate the location and contact number of the delivery personnel at any time.

Delivery by delivery staff: consumers choose delivery after placing an order, and the platform will arrange personnel to deliver the order after receiving the corresponding order information.

Holiday marketing: birthday greetings, consumption incentives, coupons, and increasing the number of people in the store;

Promotion tools: spike, limited time snapping, group buying, full refund, sharing red envelopes, etc.

Business data analysis: sales ranking, business analysis, customer analysis, etc.

To sum up, we can see that WeChat applet has enough ability to bring new development to the physical stores in the fresh food industry, enhance the consumption experience, reduce the operating costs of stores, increase the brand awareness of stores, and bring a lot of convenience to consumers.