Every economic crisis is an opportunity for the rise of the entertainment industry, especially the film industry. In times of crisis, people need entertainment to relieve stress.

Even if the Lunar New Year's Eve in June, 5438+October, 2008/KLOC-0 suffered from the once-in-a-century severe cold, the summer vacation in August overlapped with the Beijing Olympic Games, and the devastating impact of the Sichuan earthquake in May, even without the depressed background of the financial crisis, the development track of China's film industry in 2008 would be incomplete. Even so, in 2008, China's box office maintained a growth rate of more than 26% for two consecutive years, ranking first in the world, and the film output value entered the top ten in the world for the first time. Foreign experience also shows that the background of economic depression is precisely the opportunity for the film industry to flourish. The "golden age" of Hollywood was created during the Great Depression of last century.

How many films did the producers in China make in 2008? According to the statistics of the Film Bureau of the State Administration of Radio, Film and Television, there are 406 feature films in China, a record high. How much did these movies earn? The box office of Chinese movies (excluding the rural market) was 43.41billion yuan, an increase of1.01.40 billion yuan compared with 2007, with a growth rate of 30.48%, of which domestic movies contributed more than 60% of the box office.

Comments _ Movies can be decompressed

2) Ten Warm Industries in Crisis-Education and Training

According to relevant research, the scale of education and training market in China will reach 300 billion yuan in the next decade, and the growth rate of training institutions will exceed 25%.

If the economic environment is not good, let yourself read more books, accumulate reserves and make money when the opportunity is good. After the outbreak of the financial crisis, more white-collar workers are willing to change their passivity in the workplace by charging.

The economic winter is also regarded by him as the "spring" of the education and training industry. On the one hand, economic depression makes people have a sense of urgency to improve their own quality; On the other hand, the strength of RMB and the reduction of the cost of studying abroad have brought about a new upsurge of studying abroad, which has also stimulated more demand for foreign language training. On these levels, the education and training industry is really a "warm industry".

Comment _ Evergreen Tree

3) The top ten warm industries in crisis-medicine industry.

You can't live without it at any time.

As disposable consumer goods, drugs produced by the pharmaceutical industry are the most basic necessities for human survival, and people's demand for them is absolute rather than elastic. This industry is definitely a rigid industry. A survey report by the Ministry of Commerce shows that after the financial crisis, the growth of almost every industry is declining, but the pharmaceutical industry stands out. In 2008, the pharmaceutical industry in China continued its rapid growth in 2007, with a growth rate of 34%. The sales revenue of the whole industry was about 709.9 billion yuan, a year-on-year increase of more than 25%, and the growth rate was more than 5 percentage points higher than last year.

Looking back at the financial crisis of 1997, medicine is also one of the few industries that are almost unaffected. The financial crisis in China itself has not been greatly affected. "China's pharmaceutical industry has always had a small proportion of exports and basically does not rely on foreign purchasing power. In addition, most of the APIs we export abroad are generic drugs, not brand drugs. Now that foreign countries are affected by the crisis, the demand for brand-name drugs will decline, and in addition, many patented drugs in the world will expire in 2008, which gives more room for generic drugs. Therefore, in 2009, China's pharmaceutical exports may not fall but rise. "

Remarks _ Hard Requirements

4) B2C, the top ten warm industries in crisis.

Even under the dark cloud of economic winter, B2C industry is still thriving in 2008. According to the statistics of Analysys International, the market size of domestic B2C industry has surged from 4.6 billion yuan in 2007 to 8.7 billion yuan, and in 2009, this figure is expected to reach11800 million.

The more depressed the economic environment, the more sensitive the public is to consumption and willing to choose more affordable goods. Compared with C2C website, B2C website not only has the reputation guarantee, but also reduces the intermediate links between products from manufacturers and consumers and lowers the price of products, so it is more popular among online shoppers. More commodities, more favorable prices, attracting more users and profiting from the difference between purchase and sale have always been the key to B2C management.

Last year, Dangdang's annual sales reached 654.38+02 billion yuan, and the fourth quarter also ushered in quarterly profit for the first time. Chen, vice president of Dangdang Marketing Department, said confidently that "Dangdang can achieve full-year profit this year".

Comments _ benefits

5) The top ten warm industries in crisis-communication industry.

Industry experts pointed out that China's communication equipment manufacturing industry has participated in the global competition, while the telecom operation and service industry are still dominated by domestic demand, which is less affected by the crisis. In addition, the reorganization of telecom enterprises and the recovery of investment momentum after the Olympic Games have laid a foundation for the expansion of China's communication market demand, and 3G, which has been brewing for many years, finally issued a low-key license at the beginning of the year, which made a good start for the communication industry in 2009.

According to the report of CITIC Construction Investment Co., Ltd., the cumulative investment in fixed assets in China will reach 900 billion yuan in 2008-20 10, with the year-on-year growth peak (25%-30%) from the fourth quarter of 2008 to the third quarter of 2009, and the overall investment in 2009-20 10 is at a high level. Communication equipment manufacturers will face unprecedented opportunities.

"The telecommunications industry is more likely to survive the crisis than other industries, and China is more likely to cope with this crisis than other western countries." Last June, 5438+ 10, Zhihong Ma, President of Ericsson China Company, made the above remarks in an interview with the media.

Comments _ 3G domestic demand

6) Top Ten Warm Industries in Crisis-Catering Industry

Food is the most important thing for the people, and the financial crisis swept the world. However, the rigid demand for mass catering consumption is still strong at the moment. Compared with other industries, traditional industries such as catering have strong ability to resist risks. Even if the economy is depressed, people still have to eat.

Driven by rigid demand, the performance of chain catering industry is particularly eye-catching. According to the Report on the Development Strategy Trend of China Chain Catering Industry in 2008 issued by China Chain Store & Franchise Association and Deloitte Touche Tohmatsu Certified Public Accountants, 95% chain catering enterprises such as Quanjude, South Beauty, Dezhuang, Little Swan, KFC and Xianlin all saw double-digit growth in profits last year. The ambitious expansion plan of chain catering enterprises. Kungfu will continue to maintain an annual growth rate of 65,438+000 to 200 stores. Hong Kong fast food chain stores will expand the number of mainland stores to 40 in the next two years, and Cafe de coral Group plans to increase the number of mainland stores to 250, 438+03 by 2065.

Even western-style fast food brands are planning new measures. "In the future, McDonald's will continue to maintain the development speed of 160 to 175 stores in China every year." Mcdonald's (China) CEO Xerox said. McDonald's, which has always been cautious, has opened 430 new stores in China in the past five years, with an average of 86 new stores every year, so it is cautious. In the face of economic downturn, it chose to accelerate. However, its biggest competitor, KFC, continues to expand at a high speed, opening 300 new stores every year in China in recent years.

Remarks _ Hard Requirements

7) Ten Warm Industries in Crisis Wave-Agriculture

Document No.1 of the Central Committee emphasized that it is necessary to further strengthen the policy of benefiting farmers around the cross-cutting policy of "stabilizing grain and increasing income, strengthening foundation and emphasizing people's livelihood". This year, direct grain subsidies, subsidies for improved varieties, subsidies for purchasing agricultural machinery and tools, and comprehensive agricultural subsidies are expected to increase to about 654.38+02 billion yuan.

People in China often say, "Food is the most important thing for the people." The whole agriculture has supported the biggest and most basic needs of 65.438+0.3 billion people. The population of China is growing, and the demand for rigid food is increasing. At the same time, due to the shortage of cultivated land in China, it is difficult to have surplus in the agricultural product market. Guo Changsheng, an analyst with Shanghai Securities corporation, told reporters: "Demand is growing rigidly, and its growth rate is faster than supply. Therefore, agriculture can be protected from the impact of this economic crisis. "

Remarks _ Hard Requirements

8) Ten warm industries in crisis-debt collection industry

The worse the economy, the more intense the debt collection.

If you enter the keyword "debt collection" on Google, you will find that many debt collection companies solicit business on the web page as "sponsors". Their target customers are company bosses who can't collect their debts on time. In the current economic environment, more and more companies are trying to recover debts from their business partners to tide over the difficulties. And this demand is strongly promoting a fast-growing industry-debt recovery.

At present, there are no fewer than 100 debt collection companies in Guangzhou alone. Many of them were newly established last year.

Comments _ Forced by the economic crisis

9) Top Ten Warm Industries in Crisis-Direct Selling Industry

In this era when almost every consumer tightens his wallet and spends cautiously, Amway sold more than a dozen sets of queen pots with a price of more than 6,000 yuan at a product exhibition, relying on experiential marketing. For example, a new set of self-cultivation beauty SPA with more than 3 thousand yuan was sold out at the exhibition? Looking at the sales figures alone, it is difficult for us to equate this era with a "depression".

"Economic winter? If you ask me, I really don't feel anything. In the past few months, my workload has only increased. " Chen Yingying, senior marketing manager of Amway (China), was all smiles.

A set of data verified Chen Yingying's words: The 2008 Research Report on the Development of China's Direct Selling Industry recently released by Chen Xun Media, a domestic direct selling research institution, showed that in 2008, China's direct selling industry still maintained strong growth, with the total performance of 22 licensed enterprises exceeding 40 billion yuan, of which Amway's annual performance growth rate in 2008 was as high as 30.43%, such as New, Perfect and Avon, which also showed a counter-cyclical growth trend.

When the wind is blowing, people will not be interested in learning new things. When the economy is depressed, many people will give full play to their potential and look for other possible opportunities to make money. The economic crisis is most directly reflected in the inflow of talents into the direct selling industry. Many middle-level managers and well-dressed white-collar workers who used to work in enterprises in the Pearl River Delta and Yangtze River Delta also moved the idea of joining the direct selling industry. When the property market and the stock market are good, few people can afford direct sales. When the economy is bad, the direct selling industry will be better.

Comment _ experiential marketing

10) Pawnshop, the top ten heating industries in crisis.

Pawnbroking industry faces opportunities in the economic winter. In the third quarter of last year, the total amount of pawns in Guangdong Province increased by 55% compared with the second quarter and by 4 1% compared with the same period last year.

According to the information from the Small and Medium Enterprises Department of the National Development and Reform Commission, in the first half of the year, 67,000 small and medium-sized enterprises closed down in China, while the number of small and medium-sized enterprises closed down in Guangdong last year ranged from 1 to 1, respectively, and the financial turmoil is gradually spreading to the real economy. In order to alleviate the financial pressure of small and medium-sized enterprises, the Guangdong provincial government not only adopted the Opinions on Launching Small Loan Pilot in principle, but also added 654.38 billion provincial financial special funds to support small and medium-sized enterprises. But in the eyes of many small and medium-sized business owners, it is "burning eyebrows" now. When they open their eyes the next day, they may face the cruel reality of bankruptcy or bankruptcy of creditors.

As one of the oldest industries, pawnbroking is facing opportunities in the economic winter. According to the statistics of Guangdong Pawn Association, in the third quarter of last year, the total amount of pawns in the province increased by 55% compared with the second quarter, by 4 1% compared with the same period of last year, and the after-tax profit increased by 83%.

In the market where business opportunities are fleeting, "fast" is undoubtedly very attractive to SMEs. Many small and medium-sized enterprises that come to pawn shops are in urgent need of funds. They will drive here the same day and receive the funds the same day. The capital turnover can be redeemed in ten or twenty days. Convenience is also a big advantage of pawn. Li Jiecheng, general manager of Guangzhou Yujing Pawnshop Co., Ltd. said that when handling pawn business, pawnshops do not need to inspect the profitability and assets of enterprises too much. As long as enterprises have valuable legal collateral, they can get funds from pawn shops, which also saves them a lot of trouble.

Behind the pawn craze, it is difficult for small and medium-sized enterprises to borrow money from banks. This is the fundamental reason why pawnshops are welcomed by SMEs.

Comment _ is also forced by the crisis