Open Categories: Fast food, Restaurants, Catering culture, Small meals It is a localized form of foreign fast food, in the KFC and McDonald's popularity in China, the local food structure has changed, with the accelerated pace of life, the traditional Chinese food is more and more cold, and the foreign fast food due to their own reasons, can not be promoted for the public, so based on the local food habits, combined with some elements, a new form of catering was born. Based on the local food habits, combined with some elements of foreign fast food, a new form of catering was born. The most famous brand is Shanghai Longfeng Douhua Xiang. It laid the foundation of Chinese fast food and is the flag of Chinese fast food. Analysis of the current situation of the development of Chinese fast food industry characteristics 1. Chinese fast food development from perceptual understanding to the rational accumulation stage of transformation. Modern Chinese fast food in the late 1980s to 1990s in the course of development, the majority of enterprises are brave to practice, defy setbacks, overcome difficulties, forge ahead, and paid hard work, in the development of the fumbling and impulsive characteristics. Through this stage of practice, the majority of enterprises have accumulated experience, see the shortcomings, and constantly summarize and reflect, so that the Chinese fast food into the new century, the development of a more solid, rational accumulation of the development of the characteristics of the main performance is more obvious: (1) the development of ideas more objective, pay more attention to start from the objective reality, reducing the development of blindness and impulsiveness; (2) the capital investment is more reasonable, the enterprise Pursue pragmatic, input focus on return, development focus on the foundation, expansion focus on survival; (3) market connection more closely, corporate positioning closer to the market, to meet the diversified needs of the market; (4) more regional distribution of stores, most companies first based on local and regional expansion, to take the step-by-step, step-by-step strategy, to achieve results; (5) more deeper accumulation of intrinsic nature, to strengthen their own infrastructure and management support system construction, and continue to accumulate intrinsic Management support system construction, continue to accumulate the inner strength, the pursuit and maintenance of lasting development of enterprises; (6) enterprise development is more stable, ups and downs and too much speculation phenomenon is obviously weakened, and strive for steady and stable, steady development and continuous enhancement. 2. fast food society and the industry's status has been established, the role of a more prominent. With the social and economic development and people's living standards continue to improve, people's food and beverage consumption concepts gradually change, dining out more often and rationalization, selective enhancement of the quality of consumption requirements continue to improve, and more in pursuit of brand quality, taste and characteristics, health and safety, nutrition and health and simplicity and speed. The social demand for fast food has been expanding, and the characteristics of mass consumption and basic demand in the market have been more fully expressed. Modern fast food operation standardization, distribution of factory, chain scale and management of scientific concepts, through the deepening process from the discussion to practice, has been widely accepted and recognized, and from the fast food industry to expand the catering industry, China's catering modernization has become an important development goal and direction. Fast food as China's catering industry and the vanguard of the vanguard of modern catering, become an important representative of the development of modern catering force, the promotion of the industry as a whole and drive the role of the industry continues to stand out for the development of the community and the industry has made a positive contribution to the development of the industry. 3. industry and enterprise scale continues to expand, the development of the quality and level of obvious improvement. According to the National Bureau of Statistics, in 2004, China's catering industry realized a turnover of 748.6 billion yuan, an increase of 21.6% over the previous year; more than 4 million catering outlets across the country, employing more than 20 million people, the industry's development rate has continued to grow at a relatively large rate, and the rate of contribution to the national economy continues to improve. According to preliminary estimates, the national fast-food chain of more than 1 million outlets, the annual turnover of up to 150 billion yuan, will account for about 22% and 20% of the catering industry, fast food industry continues to expand. From the catering industry's annual survey of the top 100 enterprises, fast-food enterprises in the catering enterprises in the top 100 enterprises in the world: 2001 annual catering enterprises in the top 100 fast-food enterprises in the 12 finalists, turnover accounted for 30.1%; 2003 annual catering enterprises in the top 100 fast-food 18, turnover accounted for 33.29%; 2004 annual catering enterprises in the top 100 fast-food 20, turnover accounted for 33% or so. Fast food industry in the number of outlets to increase and expand the scale of the same time, the development of brand-name enterprises and operational capacity is more favorable, the inner support system to strengthen the construction of the quality of development is increasingly enhanced, the development of the overall level of continuous improvement. 4. Western-style fast food chain enterprises to expand rapidly, and the integration of Chinese and Western trend to enhance. KFC, McDonald's as the representative of the international fast food brand enterprises in China's rapid expansion, the development speed accelerated significantly. By the end of 2004, China's KFC reached 1,200 chain stores, McDonald's more than 600, an increase of 800 and 300 or so than in 2000, the average annual opening of 200 stores and 80, the annual business scale of more than 11 billion yuan and 6 billion yuan, the average annual turnover of a single store in the 8 million yuan or more, and has become China's fast-food as well as the catering industry's leading enterprises, the role and influence of the development of the industry continues to expand. It has become a leading enterprise in China's fast food and catering industry, and its role and influence on the development of the industry has been expanding. From the characteristics of its development, from China's first and second class cities to the third and fourth class cities to extend from the eastern cities to the western cities; enterprise development of strategic layout, system construction and localization of the concept of basically complete, "based on China, into life" idea has been established; varieties of development and adjustment of efforts to increase the introduction of Chinese varieties and the introduction of nutritional connotations to enhance the integration of Chinese and Western trend is more obvious, etc. 5. Fast Food The field of continuous innovation, the development of space to continue to extend the expansion. From the development of China's fast food industry in recent years, the demand for fast food to diversify, fast food enterprises continue to broaden the operating space, the extension of the expanding, broader service areas: (1) fast food chain stores continue to develop, store style is richer, the chain steadily advancing. (2) Group feeding has risen to prominence, and specialized companies have continued to develop and grow, becoming a new bright spot in the market. (3) Breakfast projects have been launched around the world, a number of fast-food chain enterprises to play a leading role, the rapid rise. (4) Meal delivery and takeout development momentum is strong, the market demand continues to grow, the prospect is broad. (6) fast food leisure, convenient food color has been strengthened, enterprise innovation and extension of business efforts to strengthen, showing the development of China's fast food industry vitality and vitality. 6. related industries more in-depth joint, industrial connection gradually formed. With the expansion of the scale of the industry and the enhancement of enterprise strength, the fast food industry industrialization process to take new steps for the development of fast food enterprises to lay the foundation for the guarantee.