The competition in the catering industry is becoming more and more fierce, so how to use online marketing to promote brand awareness?

1. Online self-owned channels

Online self-owned channels include social channels such as WeChat WeChat official account, friends circle, applet or Weibo, and large e-commerce platforms with their own traffic such as Tmall, JD.COM and Meituan. Some businesses also have their own official website or APP, and these channels can help businesses to promote it.

2. Other channels to expand traffic

First of all, traffic can be obtained through SEM/SEO search optimization, paid promotion, etc., or promoted by large size. In addition, you can also promote online by using, for example, Zanzan large size, Zanzan distribution system, Zanzan advertising system, etc.

similarly, promotion, exhibition and marketing in some vertical industries can also increase exposure if they have the opportunity to participate.

3, a variety of marketing methods

There are some smart merchants who can skillfully operate marketing plug-ins, such as distributors and code scanning payment automatically by default.