At present, with the accelerated pace of economic globalization, the trend of cultural exchange and integration is obvious.

Maintaining and developing national cultural identity and transforming the excellent traditional culture into cultural products adapted to the needs of the modern economy are of great practical significance for promoting national culture, invigorating the national spirit and enhancing the cohesion of national culture.

The cultural industry, as a new economic growth point, has increasingly become the basic index and key factor of the comprehensive competitiveness and sustainable development ability of various places, and has become one of the most important pillar industries for the comprehensive and sustainable coordinated development of the economy in the 21st century.

For a place, culture is the soul, is its intrinsic attraction, the cultural industry on the enhancement of the city's soft power of other industries can not be compared to the advantages, especially on the city image, urban environment, urban culture, urban spirit, urban cohesion, urban status and even the city's political civilization and so on the direct promotion and value enhancement is very huge, is to enhance the comprehensive strength of the city,

Ning'er County's cultural tourism industry to develop, the following factors can not be ignored.

Relying on resources, "creativity is king".

Charm comes from strength, strength shows charm.

Human and natural resources is the foundation of the cultural industry, the significance of local advantages to create a cultural brand is very important, I think the spirit of the development of "people have no I have", "people have my unique" concept of the characteristics of the cultural industry, in-depth excavation of the local cultural resources, echoing the times, the local cultural resources, the local cultural resources, the local cultural resources, the local cultural resources, the local cultural resources, the local cultural resources. I think it is important to develop the concept of "no one has it", "no one has it", the concept of cultural industry, in-depth excavation of local cultural resources, echoing the times, close to the public, to adapt to the market, to enhance the cultural resources into cultural products, to create a number of social and economic benefits of the cultural brand, in order to quickly improve the local visibility and reputation.

However, with good resources without creativity, packaging and integration, it is difficult to form an industrial base.

To enhance the soft power of culture, it is necessary to promote the rapid development of the cultural industry with strategic thinking and vision while comprehensively prospering the cultural undertakings.

Lijiang, Phoenix in this regard to do a better job, can play the effect of human resources and natural resources to a high level, and in the continuous enhancement of creativity, reflecting and adapting to the characteristics of mass and mass consumption, more attractive.

Efforts to create a market aggregation effect.

In addition to good products, cultural industries, but also the aggregation effect of the market, it is necessary to tourism, culture, science and technology, the market organically combined to highlight the popularity of the only people attracted in order to have an effect.

The cultural industry is a comprehensive industry, the market space, social benefits, the most direct is to be able to bring about an increase in jobs, related industries to improve income.

This requires the support of all aspects of society to cooperate and collaborate with each other, deep research, excavation, collation, development, the use of regional cultural resources as an important content, the development of various types of derivative cultural products, the formation of high-yield cultural industry chain.

Considering the comprehensive nature of the cultural industry, provide the required services, supporting facilities, and sound functions, so that tourists can enjoy the spiritual level as well as material satisfaction, so that they can come and go back full of joy.

*** Leading, market operation.

Adhere to the market vision of cultural resources, with the market way to configure cultural resources, with the market mechanism to develop cultural resources.

I county tourism product grade is low, less varieties, overall is still in the early stages of development.

To solve these problems, we must first give full play to the leading role of ***, *** and relevant departments to proactively excavate and organize the local cultural resources, dominate the direction of the development of cultural industries, regulation and domination of resources, and at the same time, vigorously create the internal and external environment for the development of the cultural industry, market operation to the enterprise, not only to cultivate the local cultural enterprise talents, and more importantly, to attract the strength of experienced cultural enterprises and management talents to our county. Cultural enterprises and management personnel to invest in cultural industries in our county, through the creation of exhibitions, media and a large number of cultural services and tourism brands, in order to *** with the formation and bigger and stronger a local cultural brand.

Scientific planning to ensure investment.

Planning is a good guiding document for cultural industry, on the one hand, it can highlight the focus, that is, what projects to do first, what projects to do later; on the other hand, it can clarify the political, economic and market objectives of cultural industry.

Cultural industry is a high-input industry, especially the creative industry, it is necessary to constantly discuss, constantly create, form products, but also market operation, the whole process can not be separated from the input, it can be said that, without the input, it is impossible to make the cultural industry bigger and stronger.

Therefore, it is necessary to give full consideration to the advantages of regional culture, closely around the development of tourism and cultural brands to create the development of tourism and cultural industry development planning.

The development of cultural industries should be compatible with the natural, humanistic and social environments, develop new tourism and cultural industries combined with local realities, create a brand name with characteristics, compete for the market with advantages, and integrate the unique regional culture into products, management, services and marketing.

We have to rely on the county's colorful cultural resources, in-depth development and excavation of its humanistic value, aesthetic value, and accelerate the construction of national cultural tourism.

At the same time, we should focus on the development of cultural industries and adjust the industrial structure combined, to cultivate the cultural industry into a new economic growth point.

Combined with the actual, scientific development.

Doing a good job in the cultural industry must be combined with the actual situation, the local historical and cultural resources, human resources, natural resources, transportation infrastructure and the degree of economic and social development, seize the key, highlight the highlights.

Enjoying the fruits of culture is an inevitable part of human economy and society.

With the opportunity of Yunnan tourism and cultural market is relatively hot, vigorously develop the market of national handicrafts.

But as an economically and culturally underdeveloped remote areas, do a good job of this work should not be overly hasty, to do a step by step, do a project into a project, and gradually prosper and grow.

A few suggestions

At present, how to give full play to the cultural advantages of Ning'er, to create a brand of Ning'er tourism and culture, is a long time in front of us an important topic, but also an important part of our current work, I think we should do a good job in the following aspects of work:

Integration of Ning'er cultural and tourism resources to enhance the grade, give a new meaning.

Such as red tourism, the national unity culture display from the house moved to the park, focusing on the construction of national unity of the shrine; investment planning and construction of Pu'er Tea Culture City, focusing on building the Pu'er tea, Pu'er House and Tea Horse Ancient Trail series of culture, the formation of the South Dianxia Grand View Garden; grinding black town construction, the former residence of Yang Likun and salt culture, grinding in the red culture, food culture to do more and more; but also to the Silver jewelry processing as the representative of the national handicraft industry to grow up; to that Keri as the representative of the countryside tourism to do up, do fine and strong cultural products, so that tourists to Ning'er after the cultural enjoyment of many aspects.

Strengthen the cultural tourism infrastructure, provide environmental support.

With the Kunman Channel and the Trans-Asian Railway key construction projects, we are trying to improve the transportation conditions of Ning'er, so that it can really become a major tourism and cultural town on the channel.

At the same time, do a good job in the construction of the hardware and software of scenic spots, enhance the grade of the hotel and the quality of service, and strive to build the county and the characteristics of the neighborhood, creating a good infrastructure environment and a strong cultural atmosphere.

Improve the quality of humanities, services and cultural industry development.

Traditional farming culture concepts are still binding the development of cultural industries in Ning'er, the understanding of the cultural industry, many cadres and the masses are still relatively vague, and even do not know that culture is still a productive force, but also income-generating concepts and practices are insufficient, so the implementation of the "tourism and culture in the county," the strategy, take the "go out, invite in. Therefore, the implementation of the "tourism and culture in the county" strategy, take the "go out, please come in" way, vigorously cultivate the cultural management personnel, so that the concept of cultural industry in-depth, consciously participate in the development of cultural industries.

The introduction of incentive policies, so that cultural enterprises have something to gain, something to enjoy.

To vigorously support the leading enterprises in the cultural industry, develop good tourism products with regional cultural characteristics.

To protect and guide the enthusiasm of private capital investment in tourism and cultural industries, to cultivate a number of key private cultural enterprises, and actively promote the diversification of cultural industry investment bodies, and gradually form a cultural industry cluster to form a new industrial pattern.

To actively introduce supportive policies for existing cultural enterprises operators such as silver jewelry factories, stone quarries, and encourage entrepreneurs in other industries to invest in the cultural industry, give them the opportunity to have training and learning, and come to invest in the cultural enterprises, in terms of land, procedures and other aspects of the tilt of the coordination, so that they have something to gain, something to enjoy, and we have the development and market.

And cultural development to drive and promote tourism, catering and other linked development.

Greatly develop the economy to promote the development of the cultural industry with economic development.

Give full play to Ning'er's resources, location, transportation advantages, and attract investment, and vigorously develop the county economy.

Only the comprehensive development of the county's economy can drive and promote the development of cultural industries, increase the proportion of cultural industries in the county's economy, and form a virtuous cycle.

In the process of promoting the construction of a large province of national culture in Yunnan Province, cultural power, Ning'er to highlight the characteristics, to show the unique charm, through the persistent and unremitting efforts of all of us, and continue to develop and grow the cultural industry, so as to make it into a dynamic, competitive, strong cultural heritage, and international style of the characteristics of the industry.