Taoer River originates from the southern foot of Daxing Mountain. There have been historical records in the Northern Wei Dynasty, calling it Luhe River, Changchun River, etc., Tuowuer River in the Yuan Dynasty, Ta 'er River in the Ming Dynasty, Taoer River in the early Qing Dynasty, and Taoer River in the late Qing Dynasty.
Yuxun Taoerhe wine has the same name as Taoerhe water flowing through Baicheng. On the one hand, it comes from people's love for the clear and sweet Taoerhe water and Taoerhe wine brands. On the other hand, people also express their long-standing good wishes for Taoerhe water and Taoerhe wine.
Yuxun Taoerhe Winery (when it was founded, it was called Fufengda Cooking Pot) was founded in 1924 by the famous patriotic general Wan Fulin. Regarding the history of Fufengda's firm, Mr. Yue Lingyun, a Democrat who once worked as an accountant in the firm, recorded it in detail in The Rise and Fall of Fufengda's Firm. The "Create Building" existing in the government courtyard of Baicheng City was that the Wan family was in Baicheng (called Taoan County) that year.
yuxun has a history of several decades, and Taoerhe winery has also experienced wind and rain for several decades. Hong Kong Jinfu Enterprise Group Co., Ltd. is a wholly-owned enterprise in Hong Kong. Since it was registered in Jilin Province in 1993, it has developed into a large enterprise group with six subsidiaries, nearly 2,111 employees and fixed assets of 311 million yuan, mainly engaged in real estate development, grain and oil, catering, entertainment, commerce, wine making and other industries.
In order to meet the needs of modern enterprise management of Taoerhe Winery, since 1999, Jinfu Enterprise Group has set up Liquor Co., Ltd. in Jilin Province to independently operate and manage Taoerhe Winery. With the successful modern management mode of Jinfu Enterprise Group, it has realized the great leap and development of Taoerhe Winery and reshaped the glory of Taoerhe Winery. Enterprises pay special attention to the selection and reuse of talents. The hierarchical management system is mainly composed of outstanding management talents and intellectuals in the original enterprise, and the provincial judges who have graduated from the three northeastern provinces and have been engaged in brewing for decades are hired as the chief engineers, who are fully responsible for the specific work of enterprise production, product quality and new product development. Appoint a comrade who has many years of experience in liquor marketing to take the post of general manager of sales. Absorb talents with professional expertise to join the enterprise. Realize the rational distribution of professional and knowledgeable management team. The enterprise now has fixed assets of 68 million yuan, 5 provincial judges and 41 professional and technical personnel, and recruits relevant professional graduates from colleges and universities every year to enrich the technical team. The enterprise has 411 employees. Jinfu Liquor Company has successively injected 18 million yuan for the renovation of pits, the introduction of new equipment, the development of new products and other projects, laying a good foundation for the rise of enterprises. The enterprise now has 511 pits, 14 warehouses for storing raw wine produced in different historical periods, with an inventory capacity of more than 3,111 tons. In 2114, it invested nearly 5 million yuan to repair and transform the filling workshop and filling production line. The enterprise now has one filling workshop with an annual filling capacity of 211 million yuan and six modern bottle wine filling production lines. The annual production capacity of high-quality commercial wine has reached more than ten thousand tons. Taoerhe Liquor, which is mainly produced in Luzhou-flavor, is divided into three series and 51 varieties. The products have been sold all over the country and are loved by consumers in three northeastern provinces and eastern Inner Mongolia.
In p>2115, Taoerhe Liquor Co., Ltd. of Jilin Province was established after the enterprise reform. Take the former Baicheng Taoerhe Winery as the production and research base of the enterprise. In order to develop the national market, the headquarters of the sales company was moved from Baicheng to Changchun. Build a brand-new marketing model with the regional manager responsibility system as the main body and introduce new marketing concepts to build a marketing team. In terms of market operation, while stabilizing the markets in the three northeastern provinces, we should look at the whole country and invest in marketing elites to develop markets in Henan, Hebei and Tianjin, so as to prepare for the second long-term development goal of the enterprise.
"A century-old plan goes back to ancient times", "Rise with morality and win the market with honesty", with general manager Hou Yuchen as the legal representative and leader, Taoerhe Liquor Co., Ltd. of Jilin Province is leading the enterprise to a higher goal of liquor industry with unprecedented courage and boldness.