The quickest ways to drain the live broadcast room are to modify the account nickname, preheat the content, pay for drainage, drain the live broadcast and drain the employees of the enterprise.
1. A common way to modify the account nickname
is to modify the account nickname and write down the time of live broadcast in the personal profile.
2. Content preheating drainage
The content drainage here is divided into short video drainage and other platforms drainage. For example, if a company plans to broadcast live at 8 o'clock tomorrow night, it can post a preview video about the live broadcast tomorrow night on its account today. The content of the video can be suspense, telling users the time of live broadcast tomorrow night, but it is not clear about the discount and discount of live broadcast tomorrow, so as to attract users to come to the live broadcast room when live broadcast tomorrow.
3. Pay for drainage
Everyone should know that whether it is Tik Tok live broadcast or Aauto Quicker live broadcast, you can get more traffic by paying, and you can buy traffic by paying at the beginning and after the live broadcast.
4. Drainage in the live broadcast
After the enterprise starts broadcasting, when users brush into the live broadcast room, they first see the pictures in the live broadcast room, but they can't directly see the product links. Only after clicking into the live broadcast room can they see the product links. Therefore, when arranging the background of the live broadcast room, it also takes some careful thought.
5. Drainage of enterprise employees
Before the live broadcast, the enterprise can provide a unified announcement copy for the franchise stores or chain stores of brand brands, and the employees of the franchise stores and the enterprise will announce the activities, formulate the KPI for the employees, and conduct statistical accounting on the employees' performance after the live broadcast. For example, when Gree started broadcasting, Gree Group customized a unified appointment invitation QR code, and with the support of a strong technical team, it can count the source of each visitor and the performance accounting of each store and employee.
Precautions for drainage in the live broadcast room
1. Set certain preferential activities in the live broadcast room. Live broadcast with goods can bring high conversion to merchants, and sales volume will increase. Because we all know that the audience watching the live broadcast are rushing to come cheaper than usual, and the audience is more interested in the baby on sale, and the shooting effect is also very good. But it should be noted that if the quality is not good, it is hard to say, and sometimes it will damage the reputation of the anchor.
2. Use black technology to increase the atmosphere in the live broadcast room. In fact, whether it is Taobao Live, Weibo or Tik Tok, as long as it involves the advertising platform, there will basically be data brushing services. Many people use public tools such as traffic supplement or Haitao traffic to brush the number of viewers, not just to look good, but to drive potential fans and attract real fans' attention by increasing the number of viewers. If you watch very little, then it means that your anchor has no dry goods, and naturally few people watch your live broadcast!