On the one hand, because many entrepreneurs will have all kinds of whimsy, there will be a single product explosion thinking, and offline stores are only the trading entrance of new retail, so they will definitely use 5g technology to do various experience drainage services. From the perspective of customer demand, eating is only a side event, and it is more about socializing and displaying with the help of your scene here, so eating is a function of supporting services. More and more people will be divided into communication circles, which will directly affect the difference between insiders and outsiders, or the difference between those who can do online communities and those who can't. Note that if you pay too much attention to the traditional advantages of decoration, production and service and want to do a good job in business, then you don't know why these traditional catering elements are not as good as yours in any way, and business will be better than yours.
There are still many people who do catering. There is a dead truth: no matter how the world changes, people always have to eat, right? Although it is true, such thinking will not keep pace with the times. If the younger brother of Meituan Takeaway takes away a lot of his business and you can still live, then in the G era, you are still waiting for him. We call this mode of waiting for customers to come to our door death mode. I can assert that this hidebound business model will be largely eliminated in the 5g era, leaving only personalized and ingenious shops. In the future, people will feed on people and stories. Of course, after G-5, it may be killed by G-6 and G-7, but the task of G-5 is to subvert the traditional catering model, which has nothing to do with you.
Some people say that offices in the future will be more and more like teahouses, and stores in the future will be more and more like offices. Others go to your office to play, but they go to the store to talk business. In the "5g" era, the transfer of matter will be more immediate. The first thing to be subverted is the travel mode, and various scenes will be more sci-fi. The shopping guide system, business negotiation and exotic customs of the immersive experience room will turn the place where you can only eat into a site seized by various shows. If the G-4 makes it a habit to take photos and share small videos before eating, then the G-5 makes it possible to eat live, telling you what to eat and what not to eat through the sensors of mobile phones or various wearable devices, and the food will be more personalized, customized and humanized. Tell you to eat too much, what not to eat, and when to replenish energy. So, can G-5 break all kinds of physical distances and make many people far away feel like eating together? Is this restaurant possible? I still lack some imagination in this respect. However, the offline social function of the restaurant will be enlarged in various ways, and the five G will help manage it.
It is certain that a good mouth helps to eat healthily.
"5g" is just a tool, a product of an era. We should look at the changes in this society from a broader perspective, first from the perspective of thinking, and then what to do and how to do it. In the information age, all walks of life are competing for learning ability, and the amount of information will double in 18 months. Everyone is learning how to keep pace with the times, and those who stay in the comfort zone in the future will be left far behind by the times. The same is true of catering. Let's eat together to save the world. Welcome to join the Microfood Alliance, a foodie community that advocates group evolution.
Today, I will share with you the impact and opportunities brought by the 5G era to the catering industry.
As we all know, from a philosophical point of view, 5G is not just an acceleration, but a revolution in a new era and a new civilization.
This is called quantitative change to qualitative change!
5G affects all aspects of society. It is not difficult to understand that it will also affect the catering industry.
What effect? If summed up in one sentence, the catering industry will usher in the era of smart catering.
In the so-called intelligent catering era, the core values are: the catering industry will enter a new era of personalized health customization!
The slogan of the 5G era is: "Health does not eat the same pot"!
We understand this matter from the following three aspects.
1. Health big data will be the first engine of the catering industry!
Eating a healthy and long life is a great dream of human beings.
However, so far, instead of eating healthily, the more you eat, the more you get sick. What is the reason?
The main reason is that humans can't know everyone's health password. Therefore, the "nutritious meal" eaten by human beings is vividly called "healthy pot rice".
How about entering 5G?
Because of the realization of "clouds, things, greatness and wisdom". Theoretically, the catering industry has a health database for everyone.
People can realize personalized health customized services. That is, artificial intelligence chefs customize personalized nutritious meals suitable for your taste and price according to everyone's health password.
2. This is because low power consumption is achieved.
The cost of smart restaurants will also be greatly reduced!
3. The catering industry realizes intelligent supply chain.
Because the 5G era completely solved the delay problem. For example, the 5G delay is only one millisecond. What do you mean? For example, if you prick your finger with a needle, you will feel pain immediately. The delay is nearly 30 milliseconds. Such a fast 5G can be completely unmanned.
So as to realize intelligent and unmanned accurate distribution.
In the 4G era, this is unimaginable!
In short, with the arrival of 5G, a new revolution will take place in the catering industry!
Undoubtedly, 5G not only brings more opportunities to the catering industry, but also brings more challenges!
Let's work together!
Seize the new opportunities and meet the new challenges of 5G.
In the world of 5G, everyone's life will become more convenient. People will get all kinds of information faster and richer. With the rapid development of network communication, the types of personal contact terminals will also increase. The realization of the 5G+ Internet of Things will make everything a terminal.
1) higher service level
Once a customer enters the store, the store can accurately count the flow of people and read the label of each customer. In-store staff can quickly read consumers' consumption habits, dining habits and taste habits, and provide customers' needs more accurately.
2) More abundant restaurant information data.
Customers can also use the information data of the restaurant to get a more comprehensive understanding of the menu of the restaurant, check the number of diners in the restaurant in real time, as well as the interior decoration and kitchen hygiene of the restaurant, so as to judge whether to choose to eat in the store.
With the tide of restaurant closure in the past two years, there have been many voices that catering is not good. With the popularization and application of 5G, catering has become rule-based and evidence-based.
The real use of big data lies in the rapid site selection during the exhibition. In the past, site selection also used big data, but it is still not easy for ordinary businesses to collect and analyze data such as people flow, people flow law, interception situation and people flow preference in a certain area, and then comprehensively evaluate the surrounding business districts, which can be easily and cheaply realized under the premise of 5G popularization.
What impact will the arrival of the 5G era have on the catering industry? As an entity catering operator, I think there are at least the following changes.
Not to mention the 5G era, which has spawned many emerging catering models, which undoubtedly played a positive role in the development of the catering industry. However, it did toss the traditional catering industry. Once 5G is fully rolled out, it may give birth to more emerging catering modes, but it is more difficult for the traditional catering industry. But it will also be a group of excellent restaurants that have risen rapidly.
In the era of 4G Internet, with the popularity of take-away software such as Meituan, Hungry, Baidu, etc. Many kinds of restaurants have started to deliver food online, and there are also many workshops here. Their operating costs are lower, so they have a price advantage and the impact on the traditional catering industry is obvious to all.
In the future 5G era, the convenience of informationization can help the traditional catering industry to carry out advertising and marketing, that is, let customers see the freshness of ingredients and the guarantee of food safety. In fact, someone has been making a living kitchen for years. As long as customers enter the store, they can see every move of the kitchen on the screen of the lobby and see with their own eyes how their dishes are handled. How to deal with it? In order to dispel customers' doubts.
I believe that in the future 5G era, the information transmission speed will be faster. Guests can place orders on their mobile phones, and they can see how their dishes are processed, processed and delivered to their own tables without going to the hotel, which completely solves the food safety problem.
With the development of the times, the paper menu of physical restaurants will be completely replaced, and everyone can place an order on their mobile phones. In fact, this has been achieved now, but in the future, 5G will become more common, thinking that big data networks can clearly calculate consumers' tastes and recommend the most suitable meals for them.
There may also be service robots to link the recruitment of the catering industry. There are not many ideas here. The 5G era has arrived, let's wait and see.
20 19 is called the first year of 5G, and 5G is no longer a concept. Small-scale commercialization has started one after another, and 5G is rapidly entering and affecting our lives: at the beginning of this year, Huawei and Shanghai Mobile started the construction of 5G railway station; In April, Huawei and InterContinental Shenzhen jointly launched the construction of the world's first 5G smart hotel;
In May, the 5G Shopping Center was completed in Shanghai. It can be said that the curtain of large-scale commercialization of 5G has been opened! The application of 5G is bound to affect various industries, and the president here has made some daydreams about the future of catering. Big data really serves catering. In fact, catering began to have "big data" for more than ten years, but at that time it included background data support provided by some software service providers. For example, with the help of CRM (Customer Relationship Management), ERP (Enterprise Resource Planning) and other management tools, it is impossible to collect and complete the transmission processing in real time at a network speed of 0. 1 second through high-definition maps, sensors and cameras as it is today. 1) A higher-level service store can also accurately count the flow of people and accurately read the customer labels of every customer who comes to the store for consumption. Once a customer enters the store, the in-store service staff can quickly read the consumption habits and dining habits of each consumer, and provide the higher-level service that the customer needs. 2) More abundant restaurant information and data On the other hand, customers can know the menu of the restaurant in a three-dimensional and vivid way, check the number of seats in the restaurant, the interior decoration of the restaurant, the environmental sanitation of the kitchen and so on in real time, and then make a choice whether to come to the store for dinner. From this perspective, the future restaurants will undoubtedly achieve a richer online presentation.
From the mobile Internet to the "Internet of Everything", what will be the "Internet of Everything" in the catering industry? Every upgrade of mobile communication technology has brought earth-shaking changes to our lives. The wave of technology brought by 5G may be a qualitative change that completely evolves the mobile Internet into the Internet of Everything. Problems such as delay and power shortage that plague the Internet of Things will be completely solved, and the Internet of Things will also make explosive progress. So, what will the "Internet of Everything" of the catering industry look like? 1) At present, the catering scene only depends on the catering scene, and the interconnection of catering equipment is typically the ordering link. Scan code to order food is connected with the front office user's mobile phone and the back kitchen food delivery system through the system. The amount of data in this part is not huge. Other links, such as the operation and service of the kitchen, are less informative and intelligent. At present, cooking robots and service robots have been explored in these two links, but there has been no obvious breakthrough. Due to the limitation of information reception, conversion and transmission and the insufficient processing capacity of the control system, customers, front hall and kitchen cannot be completely interconnected. 5G "Internet of Everything" technology is the key to break through the difficulties, especially the automation and artificial intelligence of equipment in catering production areas and service areas. In the catering consumption scene, the key links such as restaurant selection, ordering, dining, dining, payment and feedback after meals can be connected, and the mobile phone or some other terminal can be used as the interactive control center, so that all devices can be interconnected without the need for operators to make products back and forth. For example, the maintenance of equipment has always been a pain point in restaurants, and there are often cases where the warranty takes several days. Future equipment can remotely control, monitor and configure these machines through the network to realize self-optimization, self-diagnosis and self-repair. 2) Mobile payment appears in the payment scenario of the 4G era. Based on "super applications" such as Alipay and WeChat, cashless transactions make every bill have data to check, which solves the cash loophole problem that has been plaguing the financial management of the catering industry. However, scanning code payment is still based on QR code technology, and there are still some problems such as stealing. After the commercialization of 5G, the "three-dimensional" verification technology can pass the face verification to realize more convenient, fast and interactive "face-brushing payment", which not only ensures that every payment is infallible, but also derives other marketing methods through the face-brushing link. Product research and development will soon be promoted to a higher level of agricultural application. After 5G, planting technology can be intelligent, such as using high-precision soil temperature and humidity sensors, intelligent weather stations and intelligent farm equipment to remotely collect and manage factors such as soil, climate and agricultural product growth online.
At the same time, with the strong technical support of 5G, the planting process can also be made public. The farm can send image data in real time to let the outside world know about the crops planted in the vegetable garden, and consumers and buyers can access the network at any time to watch the planting process. There are data to track the growth process, maturity and nutritional indicators of agricultural products; Every kind of fish and shrimp has its own growth record ... The upstream ingredients enter the supply chain and reach the downstream merchants, and the traceability is no longer an empty talk. At present, the "Bright Kitchen" project has been launched. In the 5G environment, in addition to tracing the source of ingredients, you can also take ultra-high definition photos of catering enterprises through the 5G smart kitchen Internet of Things. Combined with image spectrum technology, workers' behavior can be judged and corrected. For another example, the intelligent warehouse and intelligent weighing system can monitor the process of operator punching and acceptance, and the weight of ingredients, pictures and video input information can also be managed in real time. In the past, these management links were difficult to realize at the specific implementation level because they needed a lot of data input and analysis. However, in the 5G environment, data collection starts from the source of the supply chain, and related Internet of Things applications make data monitoring and analysis very easy. In addition, drones and driverless technology in the 5G environment will also land well, and the take-away food delivery link can also be handled by drones. Food distribution is faster and more accurate, and the overall level of food safety can also be improved. The catering industry has become easier to do. With the closure of food and beverage outlets in the past two years, there have been many voices that catering is not good. With the popularization and application of 5G, catering has become rule-based and evidence-based. Site selection is the biggest pain point of catering, and 5G application can quickly make a comprehensive evaluation of the surrounding business districts, so as to judge whether the business districts match their own project positioning. The current hygiene and delivery speed of take-away food are the biggest obstacles to its development. With the support of 5G network, customers can selectively make a decision on whether to place an order according to the current queuing speed of the store and the configuration of riders, so as to make customers rational and the store orderly. If the procedures of all restaurants are simplified, the products can be controlled, the contradiction between managers and managed people will be weakened, and the distance between customers and restaurants will be shortened. However, no matter how technology develops and the times change, the social attributes of human beings will not change. Whether a restaurant can arouse diners' * * * and arouse their emotions is always the most critical factor affecting people's choice of brands.
The president has something to say: the real use of big data lies in the rapid site selection during the exhibition. In the past, site selection also used big data, but it is still not easy for ordinary businesses to collect and analyze data such as people flow, people flow law, interception situation and people flow preference in a certain area, and then comprehensively evaluate the surrounding business districts, which can be easily and cheaply realized under the premise of 5G popularization.