The "Red Ant" Summer Social Practice Service Team of Zhanjiang Institute of Science and Technology launched the "Three Rural Areas" activity in the form of online and offline linkage. Offline members of "Red Ant" Summer Social Practice Service Team visited Genzi Town on July 7, 2022 to learn about the historical and contemporary innovation and development of litchi industry in Genzi Town as a whole and Yuanba Village under its jurisdiction.
Genzi Town is a famous hometown of litchi in China. Litchi has been planted for more than 2000 years. Litchi production is famous at home and abroad with "the longest history, the largest area, the highest yield, the best quality, the earliest maturity and the widest market" and is known as "the first town of litchi in China". Yuanba Village is located in Genzi Town, Gaozhou City, Maoming City, Guangdong Province. The characteristic cash crops are litchi and longan, which has created the characteristic brand of "Datang Li Xiang".
Through this investigation, the "Red Ant" practice team learned about the development history and related introduction of sorghum litchi. Gaoliang litchi has a long history of development, and planting litchi in Maoming Gaozhou (called "Gaoliang" in ancient times, referring to the area around changpo town in Gaozhou today) has a long history since the end of Qin Dynasty. According to Xijing Miscellanies, as early as the early Western Han Dynasty, Zhao Tuo, king of South Vietnam, presented litchi as a treasure of Lingnan to Emperor Gaozu, which is the earliest record of litchi tribute. The Record of North Lake compiled by highway in Tang Dynasty and Lingbiao Lu Yi compiled by Liu Yong both recorded seedless litchi in Gaozhou and Panzhou, with the best quality. Even legend has it that Gao Lishi, a eunuch with cool ancestral home, paid tribute to Yang Guifei's litchi, which came from the pear garden in Genzi Town. As Ruan Yuan said in a poem in the Qing Dynasty, "Yang Fei was the only one who laughed at the new song's debut. It should be Gao Lishi in front of the temple. He will miss his hometown most. " During the Ming and Qing Dynasties, Maoming litchi was often used as a local specialty to pay tribute to the imperial court. Up to now, Maoming has called these ancient litchi forests, which have survived for a hundred years, "Gong Yuan".
About the introduction of litchi, litchi likes high temperature, high humidity and sunshine, and its growth needs unique climatic conditions. Litchi in China is mainly distributed in the range of north latitude 18-29 degrees, thus forming a unique distribution area. Guangdong has the most cultivation, followed by Guangxi and Hainan, and Fujian, Yunnan, Guizhou and Taiwan Province provinces also have a large number of cultivation. The growth and fruiting characteristics and fruit physiological characteristics of litchi require corresponding technical support for seedling raising, pest control, insurance storage and transportation, processing and comprehensive development. After natural screening and domestication, varieties suitable for local cultivation have been selected from all over the country so far.
In the construction of "Datang Li Xiang", Genzi Town takes 6 kilometers of Li Xiang Landscape Avenue and 4 kilometers of Genzi Riverside Avenue as the main axes, and makes the whole village into beautiful countryside with rural characteristics of Lingnan and rural scenery of western Guangdong. Landscape nodes such as ecological garden road, wind and rain covered bridge, Tongxin Park and Wang Xian Pavilion will be built along the river, and the pastoral scenery, landscape characteristics and peasant customs on both sides of the river will be integrated into it, making it a four-in-one garden road with garden road, sightseeing greenway, ancient post road and bicycle lane, and the most attractive ecological landscape greenway and the most beautiful experience line of global tourist attractions in Maoming City. Among them, Li Xiang Landscape Avenue is built around the development concept of "Datang Li Xiang, Changyouguo Township", incorporating new elements of the new era, such as ecological conservation, global tourism, cultural heritage and rural revitalization, striving to take the development mode of rural road+"ecological road", "tourist road", "rural road", "industrial road" and "getting rich road", and integrating the litchi germplasm resources in China and the whole country.
? Genzi Town has made great efforts to continuously improve the quality of litchi and continuously lengthen the industrial chain. The town develops litchi planting, processing, logistics, e-commerce, catering, cultural tourism and so on 13, forming a unique industrial development pattern: litchi industry and post-litchi industry are the main industries, supplemented by agriculture such as Fushan longan, wampee and sugarcane. In rough machining, Genzi Town has gathered primary processing and production enterprises such as packaging industry, cold storage industry and cold chain logistics industry. In terms of deep processing, Genzi Town has formed a comprehensive development industrial chain of food industry and wine industry, producing litchi juice, litchi wine, litchi crisp, dried litchi, litchi sauce, litchi enzyme and litchi fermented beverage, and developing litchi powder. Actively build a modern agricultural industrial system of "one county, one park, one town, one industry, one village and one product". In terms of organizational construction, Genzi Town has established the branch of litchi industry chain, the branch of e-commerce industry, and the branch of Murray Union professional cooperative. , strengthen the construction of party building positions, fully mobilize the vanguard and exemplary role of party member, and lead the masses to develop and become rich.
Regarding the development of litchi e-commerce, an industry is thriving. From the branch to the tip of the tongue, the distance has not changed, but the time can be shortened. Behind it is a modern racing competition that "gallops the world of mortals". Each link of the supply chain has its own advantages, which opens up a fast sales channel for e-commerce that is different from traditional transportation sales. In 2020, the total sales of Maoming litchi e-commerce was about 65.438+0.2 billion yuan, more than twice that of the same period in 2065.438+09; On the other hand, e-commerce has accelerated the promotion of the value of Maoming litchi. Although the sales of Maoming litchi e-commerce accounts for 9.8% in 2020, its sales account for 17.3% of the total sales, and litchi e-commerce earns some profits from the value-added products to commodities.