In order to ensure the high quality and level of activities, we need to start making activity plans in advance. Activity plans are written plans for specific activities to be carried out. So do you know how to write an activity plan? The following is my broken golden egg plan, for reference only, I hope it will help you.

Golden egg smashing activity plan 1 activity time:

20xx May 1-3

Activity theme:

Happy smashing golden eggs

Activity mode:

Wechat mobile terminal

Active object:

Pay attention to WeChat users in Le Yi, nine planets, and the estimated number of participants is 6,000.

The May Day holiday is an annual big festival, and the flow of people will be great. We can't miss this good opportunity to suck powder, and at the same time, in order to increase the attention of fans, we have specially formulated the golden egg smashing activity. Activities and "be polite" are carried out at the same time. All new users will be given a pack of paper, and they can participate in the lucky draw, draw prizes and send them out.

Activity details:

Anyone who pays attention to "Huaibei nine planets Le Yi" can participate in the "golden egg smashing" activity. Everyone can throw golden eggs once a day, and will not participate in throwing golden eggs after winning the prize. Award setting:

1, first prize: a mobile charging treasure. The limit is 10.

2. Second prize: It is said that a towel is good. The limit is 100.

Third prize: a can of beer. The limit is 1000.

Activity budget:

All prizes have not been used up after the last activity approval, so the budget is zero!

Golden egg smashing activity plan 2 I. Purpose of the activity

With the festive atmosphere of Christmas at the end of the year and New Year's Day at the beginning of the year, the popularity will be enhanced through large-scale fun activities, which will directly boost sales and promote transactions.

Two. Time and place of activity

Time: 20x65438+February 22nd to 20x65438+1October 3rd, and the first concentrated activity time is 65438+February 22nd afternoon 14: 30.

Venue: Marketing Hall

Third, the theme of the event

Wuhan, don't decide your birthday.

"Double Festival" family fun, "broken eggs" won a million.

Fourth, customer invitation.

The sales department selects the intended customers. 14 On February 22nd, unified telephone notification was started to invite customers, and the first centralized activity was held on February 22nd, 65438. Since then, customers have "smashed" at any time.

Verb (abbreviation of verb) promotion channel

1. magazine (1February upper-level magazine and Boss magazine carry out activities and publicity)

2, outdoor (socket outdoor picture release)

3. Network (baidu promotion Link, F World official website and Weibo, SouFun, Sina, Fang Yi,

Forums and activities such as hotlines)

4. SMS (company internal SMS platform)

5. Newspaper (Wuhan Morning Post free soft article preview)

Preparation of intransitive verb materials

1, truss Design corresponding pictures with the theme of the activity to package the atmosphere at the gate.

2, archway ("Double Festival" family fun, "Broken Egg" won a million)

3.4 in Yi Labao (1 golf club and 2 marketing centers).

4, Christmas New Year's Day atmosphere on-site packaging. Christmas tree, Santa Claus and other decorations.

5, golden egg procurement. According to the customer's forecast 10 group, 30 pieces need to be purchased.

6. Design and production of house purchase vouchers. 200,000 yuan (12 pieces), 300,000 yuan (9 pieces) and 400,000 yuan (4 pieces), which can be reused.

Seven, prizes and gifts:

1) Arts and crafts gifts

All customers who visit and register in good faith (in groups or families) can get a copy. * * * 34 volumes, until the end.

2) Buy coupons

The purchase coupons are divided into three different quotas: 200,000 yuan (12 coupons), 300,000 yuan (9 coupons) and 400,000 yuan (4 coupons).

3) Wuhan flies directly to France, Italy and Switzerland for eight days.

For each customer, three people will be given an eight-day direct flight from Wuhan to France, Italy and Switzerland, with an average of1.2000. If you give up traveling, you can directly reduce cash by 36,000 yuan.

Eight. Description of activity mode

1. Any customer who participated in the house purchase and paid the deposit during the activity can participate in the activity of breaking eggs to win a million gifts. Put 8 golden eggs on the table every time, 400,000 1 coupon, 303,000 coupons and 204,000 coupons.

2. Anyone who buys a villa in the Mediterranean and Ao Jing Gardens and breaks the egg for three times can stack the results of the three times as the final preferential purchase amount. Buy other villas, break eggs three times, and the highest value of one set can be used as the preferential amount of buying a house.

(Remarks: Customers who buy villas in Mediterranean and Aojingyuan can enjoy a minimum discount of 600,000 yuan and a maximum discount of 6,543.8+0,000 yuan; There are 600,000, 700,000, 800,000, 900,000, 6.5438+00,000 chances of smashing golden eggs. Customers who buy other villas can enjoy a minimum discount of 200,000 yuan and a maximum discount of 400,000 yuan, with probabilities of 200,000 yuan, 300,000 yuan and 400,000 yuan respectively. )

3. Customers who don't want to travel can directly reduce their cash, and each household can directly deduct the house payment according to the standard of 36,000 yuan. Customers participating in the tour can entrust F and Tianxia to handle the relevant visa procedures one month in advance.

Every family has equal opportunities. A family of three * * * has three chances. Those who attend less than three people also enjoy three opportunities.

Nine. Activity flow

1, sign in for registration. During the activity, all customers who visit and register in good faith (in groups or families) can get a gift.

2. Look at the house and choose a house. Under the guidance of the salesman, the customer chooses the house independently.

3. Pay the deposit. The customer pays a deposit after choosing a house.

4. Break eggs and win prizes. By smashing eggs, use coupons to reduce cash. Sign a house purchase contract on the spot. A tie can also get a day trip to France, Italy and Switzerland 10, with a per capita 1.2 million. If you give up traveling, you can directly reduce cash by 36,000 yuan.

X. redemption instructions:

Every 8 golden eggs are registered on the spot and confirmed with the lottery results, and can be redeemed on the spot. Every time the golden eggs decrease, one will be added in time according to the same standard and bonus setting. Bonuses can't be exchanged for cash, but can only be used to buy F and Tianxia Villa, which can directly offset the house payment (special rooms are not allowed to participate). The winner is only valid for himself (or his family), otherwise it will be regarded as abstention.

Golden egg smashing activity plan 3 1, activity time

20xx April 14, 15, 2 1, 22, 28 and 29 (every Saturday and Sunday).

2. Venue

Yucheng sales office

3. Purpose of the activity

Improve the visibility of the site through preheating activities and promote the promotion of the remaining houses;

Through this activity, we can maintain the relationship between owners, tap new customers and effectively promote the current case information; Maintain customer relationship and improve brand reputation and satisfaction; Minority communication, low cost, influence;

4. Invitees: customers who clinched a deal in April and registered customers who called to visit.

5. Promotion method:

6. Participating units of the activity

Development company (planning department, sales department); Activity company; Nanjing thick stone coordination;

7. Activity flow

8. Award setting

9. Details of activity preparation

10, activity cost budget

The fourth chapter of the golden egg smashing activity plan activity theme:

Taurus welcomes the spring and golden eggs send happiness.

Activity time:

New Year's Eve to 22: 00 on the fifteenth day of the first month.

Activity purpose:

The financial crisis of 20xx made everyone pin their hopes on 20xx, hoping that the new year will be a new year and the Year of the Loong will have great luck. Taking advantage of Taizhou people's habit of winning prizes with good omen, a promotional activity to welcome dragons and send golden eggs was held in the Spring Festival/Lantern Festival to celebrate. During the Spring Festival to the Lantern Festival, all enterprises have holidays, and the mainstream customers of garden villas have reduced their consumption during this period. Therefore, this year's event is to attract entertainment people who don't go home on holiday or get together with friends in groups of three or five. Attract customers' attention by entertainment and improve the occupancy rate of hotel rooms.

Activity content:

During the activity, if the house price (280 yuan/room) is lower than this price, you can't participate. Customers who spend more than 1, 500 yuan on meals at one time can participate in Taurus Spring Festival activities. The number of golden eggs for happiness is limited to 100 per day. After checking in or checking out, you can get a lucky card at the front desk or cashier, which is valid on the same day. With the card, you can choose your favorite golden egg from the lucky golden egg forest on the edge of the front desk and smash it hard. All of a sudden, golden flowers are everywhere, and luck comes in an instant, bringing holiday blessings and condolences to guests who come to the hotel for consumption. The guests came to the shopping center with the dropped prize cards to collect the printed prizes. On the Lantern Festival, there are activities in solve riddles on the lanterns.

Hotel layout

First of all, the periphery of the hotel

Outside the hotel, advertisements are used to promote various holidays. A row of Huang Ju was placed in front of the advertising space, and craft firecrackers were hung on both sides of the advertising space to attract people's attention.

A string of red lanterns is pulled above the entrance and exit on the second side of the hotel, and words such as Happy New Year and Garden Villa can be written on the lanterns.

A banner was pulled down from the hotel canopy, and Taizhou Garden Villa wished the people of the city a happy New Year!

Small red lanterns are hung on a row of osmanthus trees outside the hotel.

Pots of oranges (about 2m) are placed on both sides of the gate, and a row of Huang Ju (30 pots) bases are placed along the glass, wrapped in gold cloth.

The four pillars are wrapped in red flannel, with a bull's head at the top and two huge gold couplets on the red background below the bull's head.

In the glass windows on both sides of the revolving door, where the snowman is now placed, there is a golden couple holding Chinese knots/gold ingots.

There is a golden bull and a big gold ingot on the square lamppost beside the pillar under the canopy, which looks very atmospheric when it is photographed.

Second, the hotel lobby

In the center of the lobby, between the two pillars, put a big plum tree, wrapped in gold cloth, surrounded by Huang Juhua, hung red envelopes, Chinese knots and peach symbols on plum branches as theme scenes, and posted a picture of Zhang Long's Spring Festival on the marble wall under the railing at the top of the plum tree for artists to design:

Four big pillars in the lobby are surrounded by red cloth, and a big Chinese knot is hung at the top of the pillars. Each pillar is pasted with a golden Chinese character, which forms auspicious words, such as "Welcome to the garden" or "Congratulations on making a fortune", wishing the garden and the Year of the Loong good luck.

The escalators and railings in the lobby keep the layout of Christmas.

The lamppost at the entrance of Jiangnan restaurant is decorated with Chinese knots or golden couple statues, surrounded by yellow chrysanthemums, which looks magnificent, and craft firecrackers are hung on both sides of the door.

The rest area on the right side of the main table was moved out and arranged as a lucky golden egg forest for customers to smash golden eggs. Hang a golden egg.

Christmas decorations are kept in the reception desk, the words Merry Christmas in the middle of the heart-shaped ornaments behind the wall are removed, and Santa Claus in front of the computer is replaced by a golden couple doll or a fluffy Niu Niu doll.

There is a big Chinese knot hanging between the two elevators, craft firecrackers hanging on both sides of the elevator, and KT board advertisements for joint promotion are placed in the elevator.

The glass of the mall is decorated with Chinese knots and red lanterns, and the word "Fu" is stuck on the glass door.

3. Longlingfu Hotel

The gate of Longling Mansion is plastered with a big blessing, and pictures of Spring Festival couplets or craft firecrackers are hung on both sides, with 1 potted orange (about 1.6m) on both sides and Huang Ju (15 potted) around it. From the steps, there are a row of Huang Ju on both sides, and there is a golden bull or gold ingot on the lamppost at the entrance of each box.

Long Fuling's corridor is lined with a row of red lanterns, and the word "Fu" is posted on the door of each box.

4. Jiangnan Restaurant/Jushixuan Restaurant

Craft firecrackers are hung at the entrance of Jiangnan restaurant. The image of the golden couple is pasted on the glass door, and the word "Fu" is pasted on the kitchen window glass where the food is ordered. Chinese knots are hung, and a circle of red lanterns is hung on the cold dish table and the bright stall table. There is a pair of golden couple dolls at the cashier.

There are 12 pots of kumquat on the dining table at the elevator entrance on the third floor, and China Festival/craft firecrackers are hung on the glass. There is a peach tree or plum tree (about1.6m) in front of the glass screen at the entrance of Jushixuan, and a picture of Spring Festival couplets and craft firecrackers is hung on the screen of Huang Ju (10 pot) around it. There are 2 pots of kumquat at the service desk.

V. Regional layout of guest rooms

Chinese knots are hung in the middle of the elevator entrance on each floor of the building, craft firecrackers are hung on both sides, and the word Fu is posted on the wall opposite the elevator entrance.

VI. Layout of Recreation Area

Put a pot of kumquat on the bar, a couple of gold lovers. Huang Ju stood in a row in front of the bar, with a statue of God of Wealth on the door of each box. Note: All oranges and peaches have gift stamps.

All oranges and chrysanthemums are wrapped in golden cloth.

There are a pair of kumquat and gold couple dolls in each cashier.

All business places are hung with ornaments such as red flowers or firecrackers, Chinese knots/red lanterns with the words "Spring" and "Happiness".