I. Executive summary (also called project introduction, project introduction, company introduction, etc.). )

1. Introduce why you did this project in a paragraph (why? Concrete and practical analysis of market pain points)

2. Describe in a paragraph how you solved the pain point of this market contradiction (how? Business service plan)

3. Summarize your current stage and achievements (project operation, data, pictures, poverty alleviation effect, social benefit, team profitability, scale, etc.). ) a paragraph.

4. Introduction of team members (it can be a student member or a mentor, and the focus should be strong enough. If it's just ordinary, there's no need to introduce it.

5. Introduce your future plan (6 months, 1 year, 2 years), and use specific means to achieve specific goals, be specific, have data basis, and don't be ambiguous in the introduction. Without long-term planning, it is difficult for college students to start a business, and it is of little significance to make long-term planning. )

Second, market analysis (also called market background, project background, etc.). )

1. Market size survey (also called market capacity survey)

(1) Who is the real target customer? What is their demand for this product? Their number and regional distribution? What price do they accept for this product? And other attribute analysis of target customers.

(2) Market scale survey is divided into local survey and large-scale survey.

2. Competitive product analysis (also known as competitor analysis and product advantage analysis)

(1) objectively analyze the advantages and disadvantages of the opponent, and analyze it from the aspects of price, cost, function and brand.

(2) Analysis of direct competitors and potential competitors.

Third, product technical services (for the R&D team, the service team may not write)

1. Product prototype drawing/practical drawing

2. What technology does the product use to realize what function?

3. Current product development stage

Have you applied for a patent?

Fourth, business model design (also called service model and business model)

1. Business model diagram, and clarify the overall thinking and arrangement.

(1) Draw a business model diagram (draw the relationship diagram between the subjects involved in the project and customers, users, suppliers, etc. )

(2) Mark the relationship between nodes (targets), which is concise and focused.

2. Profit analysis

(Introduce how to make money? What links can make money? ) analysis of profit points and profit channels, and briefly summarize the corresponding profit data to avoid unfounded claims with analysis and data.

Five, the core competitiveness analysis (innovation, competitive advantage)

1. Internal analysis of products: technical barriers, technical protection, technical advantages and model innovation.

2. Analysis of external competing products: cost performance (price, quality, service and other factors)

Six, marketing strategy (marketing, marketing plan)

1. Don't talk about the combination of online and offline in general, or promote your brand products through online marketing, the specific means, methods and schemes, and the actual effect of the scheme.

2. You can attach a typical 1-2 effect diagram related to the marketing plan.

Seven, SWOT analysis

S (advantage) is introduced from its own specialty, time cost and product innovation.

W (disadvantage) is analyzed from its own brand influence, team management and lack of market experience.

O (opportunity) generally means that policies and society have created a favorable environment for the project.

Barriers to market entry (threats)

Eight. Risk analysis and countermeasures

By combing the operation process of the project, all the predictable risks are actually analyzed. Remember not to template, the risk of not applying mechanically will be analyzed incorrectly. Make a concrete and practical analysis of each risk, and put forward the corresponding feasible and concrete solutions, instead of naive analysis and solution, just to make up enough words or complete all modules.

For example, team management risks, the team are all college students, and lack of experience, lack of execution, lack of organization and discipline, work feelings are easily mixed together, just like playing house.

Countermeasures: Establish work report, work plan and performance appraisal system, with clear responsibilities and responsibility to people. Explain all kinds of difficulties encountered and the time and energy needed to be invested from the beginning, so that those who are willing to continue to do it are psychologically prepared and avoid being distracted when encountering difficulties. In the case of inaction and procrastination, the team is criticized first, and then the offenders are directly expelled, and the team is becoming more and more capable.

Nine. Financial statement analysis

1. The person in charge shall make a detailed list of income and expenditure.

2. Financial data should conform to the law, generally the first year loss (high input cost in the first year, low income from immature business, mainly loss; The investment cost in the second year is already on the basis of the first year, so there is no need for such a large investment. In the second year, the business is gradually mature, the income is improved, and the balance of payments is balanced or slightly profitable; Start making money in the third year. )

3. You can collect financial support materials such as transfer screenshots, bank accounts, tax payment certificates, invoices, etc., and make a picture display.

X. human resources (team introduction)

1. Organizational framework

(1) Organization chart, seeking truth from facts, don't design all kinds of unrealistic departments and institutions (for example, you don't need the board of directors, the shareholders' meeting and the finance department at first, you can entrust a finance company to declare financial affairs, which is time-saving, labor-saving and professional. Generally, the product department and sales department of the start-up team are enough, including the person in charge. The so-called overall planning is not reliable, and the person in charge and all members are involved in the first-line battle to make full use of limited human resources. )

(2) Introduce the responsibilities of each department realistically, and analyze and sort out the responsibilities of each department of the company and the reasonable arrangement of personnel.

2. Introduction of team members

(1) Member introduction (the head portrait belongs to the standard, and there is no beautiful picture, just dress up carefully, not necessarily formal; Professional introduction, related to this project, reflecting professional advantages; Resume experience is related to this project, so don't write anything irrelevant; Just one student cadre, the highest scholarship, don't introduce too much, occupy the place; Focus on what position the member holds in the team, what outstanding contributions he has made, and data description. )

(2) Introduction of tutors (experts and consultants) (major, resume and experience must be related to this project)

XI。 Future vision (strategic planning)

Planning should be realistic, predictable and achievable, and the means and methods should be specific. Generally speaking, it can be divided into the next six months, 1 year and two years. Only with specific plans can we achieve specific goals, not just empty talk.