With the strengthening of the sense of leisure in the holiday economy, the position of food in tourism is becoming more and more important. Whether it is a sightseeing tour or a shopping tour, people can not afford to treat their own "mouth" and "stomach", so the catering industry in the holiday economy is a landscape that never fades. Due to the current stage of holiday tourism consumption is often manifested as a concentrated impact of consumption, so in the positive pulling effect at the same time, will inevitably produce some negative impact.

1, in just a few years of "big holiday economy", the whole marketing market is extremely hot.

2, in the holiday economy to China's marketing industry to bring prosperity at the same time, can not be ignored is that, due to the current catering industry as a whole, the level of development is still relatively low, the enterprise's traditional mode of operation is dominant, especially in the quality of health, environmental protection, procurement of raw materials, dining and scientific nutrition and other aspects of the existence of outstanding problems. Long holidays do stimulate consumption, but in the face of holiday business opportunities, most of the operators are still confined to the old way of doing business; most of the consumers blindly move with the tide, did not get the desired consumer pleasure. The green and healthy consumption of consciousness is not strong, assured that the credibility of consumption is not high, seriously restricting the sustainable and healthy development of the catering industry. Coupled with the short-sightedness of the catering operators, in order to strive for short-term interests, blind investment, the phenomenon of duplication of construction is very serious, resulting in a waste of resources, and even disorderly competition in the same industry, illegal operation, unauthorized price increases, increase fees, fraudulent customers, a serious decline in the quality of service, resulting in the service and consumption of the market order is too chaotic, resulting in a substantial increase in complaints, which has a serious impact on the industry's reputation and image. If we can not take strong measures to solve all the problems in the holiday economy, eliminate the negative impact, in the long run, the centralized holiday economy consumption will be the sustainable development of the tourism and catering industry adversely affected.

From the above signs of the holiday economy tells us that, on the one hand, the holiday economy is a very sharp contradiction between supply and demand. Although we have prepared, but still far from enough, the restaurant is full, low-grade hotels are not enough, the material preparation is not enough, the consumption of concentrated and more monotonous; on the other hand, also makes us realize, how to effectively use the long holidays to create a good vacation environment, is a new topic worthy of in-depth study.