Why should we learn the whole case thinking in wallpaper and curtain sales?
Why should we study space aesthetics?
Do you want to gain the deep trust of customers and become a trusted consultant?
What is a trusted professional consultant is actually our professional product, and it is an identity that can provide help and advice to customers.
So we need to go further on the original basis. That customer will often be impressed by our other abilities outside the original professional field. As for the deeper dependence on us, at this level, we began to focus on applying our own abilities to help customers solve more common problems, not just focusing on the areas we are in contact with, so customers will find our comprehensive abilities and seek our more professional help on a wider range of issues.
At present, some single and one-sided professional product knowledge can no longer meet the needs of our current customers. What our customers need now is a set of powerful aesthetic logic and thinking behind us, which can provide them with suggestions on home aesthetics. Even greater help, then we, as related practitioners in the soft-fitting industry, must make ourselves more professional, and it is particularly important to improve our all-round aesthetic knowledge.
The sense of space is hard core.
In fact, our first impression is that we have to decide whether to match the space with the customer or design the space. In other words, when we walk into a space, what we feel is its appearance, so this appearance is called spatial impression, which has nothing to do with style and material. The first impression is determined by color. Why do you say that? I will decrypt it for you later.
In order to impress all the partners present. We found several models who were wearing different colors. First of all, we can feel from the first impression that these girls give us different impressions, that is, the first impression is different. For example, the girl on the left wears light clothes, which gives us the impression that she is very light and soft. This is our impression of her. The girl in the middle gives us the feeling that she is more comfortable and easy to contact, but it is not.
These words used to describe the first feelings are our first impressions, so when we look at anything, everything will form a first impression, and our space will also have a first impression, and the first impression often comes from color.
75% space impression comes from color.
Since we say that 75% of the impression of space comes from color, is there any way to distinguish the impression of space? Haha, there must be. You can take a look at the picture above, which we call the nine squares of space color. Look at the words on these nine squares. The above words have reminded us where these impressions are, so we should memorize this picture.
Next, I will explain to you what kind of function this picture has, whether it can be used in our daily color matching or to determine the impression of this space, and what kind of help is there? First, let's look at the obvious features of this picture. What is this?
Obviously, one of the characteristics we see is that we will find that the color is lighter as we go up, but the deeper and heavier as we go down. The color on the left is brighter, which gives us a warmer feeling. We call it warm color, so the color on the right looks colder, and it will be blue and green, which is more. This is the difference between a large area we are seeing at present.
So this picture is actually very easy to distinguish. First of all, the top is gentle, and the bottom is steady, classical and solid. The left side is strong and dynamic, and it is composed of warm colors, while what we see in the middle is mild, not the middle color. Not as exciting as the left side. It's not as cold as the one on the right, but the location is just right, so the right side is bright and cold.
So this map can be roughly divided into a large area, with the top light and the bottom heavy, the left warm and the right cold, and the middle moderate.
Space impression Jiugongge: light on the top and heavy on the bottom, warm on the left and cold on the right, comfortable on the right.
We mentioned a concept above, that is, 75% of the impression of space comes from color. How to understand this sentence? We know that when we see an object, the first thing that catches our eye is color. In fact, 75% is the intuitive feedback of color, that is, color can cause our most direct and instinctive reaction. About other forms, materials, etc., it is a change and reflection that accounts for 25% of us! This is because we feel these materials or shapes, and what we need is that we produce a more advanced and all-round reaction thinking. In other words, these are not from our first sensory feedback, and color is our first direct instinctive feedback, so we will say that 75% of impressions come from color.
Password for hiding space impression
Partners who may not have studied professional hot dishes will see the above picture and think, wow, what is this? It's all blocks of color. What do these color blocks represent? In fact, if colors come from the most direct instinctive feedback, then these colors actually contain a lot of information. If we wear these colors on us, because we sometimes test our customers, we can see some inner activities of our customers after the color measurement results come out. His personality, the impression he pursues, and what kind of space impression he pursues, so we need to do space at this time, and the impression is related to the personality color in the customer's heart.
So today, we distinguish the spatial impression through the combination of different colors. Now everyone can't understand it, and it doesn't matter. Then after the next study, we can clearly distinguish a spatial impression. However, everyone must memorize the nine grids of the space impression in front of them. This is our spatial impression, which is a key point and a core of all impressions.
Different tones can form different sense of space.
Why study space? We must be clear about this. If we can't be sure of the impression our customers are looking for, we will often make mistakes in color matching. For example, your customer likes this gentle space, and you gave him a dynamic or steady space without knowing it. If the area is large, it will directly affect our spatial impression. The impression of this space has changed, which is inconsistent with the impression he pursues in his heart. Therefore, after determining the impression of the space, we will make a recommendation to our customers in an orderly way, whether it is color matching or color selection. Don't mix colors and patterns with these materials.
The purpose of learning space impression is to match the space that conforms to the customer's inner impression from the aspects of color matching, material selection and pattern selection.
Let's look at the picture. What about the picture above? What is our first feeling? He was gentle at first. We usually say that the color is very light, but in professional terms, it is a color with higher lightness, and then it will be softer, of course, it will be lower if it is related to chromaticity. Then the color with a high degree of inscription will present a softer color, which is what we usually call almond cake color, and so on. These are all in line with this impression. What impression is this? It is lovely, naive, romantic and childlike. If we want to create such a space, are there only these colors? Of course not. If we know that this impression is expressed in soft colors, then all our other colors are the same, only that we have changed colors, but the overall impression should be based on our soft colors. So some friends want to ask, if I put the desk lamp in, or, what about this time? One of the factors to be considered is whether its area is large enough. If it is large enough, it will change our spatial impression, followed by whether it is the visual focus. If you want to change this color, it will also change the impression of space to a certain extent, so everyone should take good care of this area and give you this color.
A color with a large enough area will change the impression of space.
Let's take a look at the space above. Then you should look at the nine squares on the left first. We put the four-speed combination in this area between us. Do you remember? What is the intermediate trend we just talked about? What color is my uncle? First of all, it's not exciting. He doesn't have that bright red and green. Either it is extremely cold or the color is extremely dark, which is very comfortable from above. What colors and combinations can appear? First of all, what makes us feel comfortable is that he can be colored, and there is a certain amount of gray in it, which makes our eyes look comfortable and will not be impacted by this strong color.
Then this comfortable color can be placed anywhere in my space, followed by the color of nature. What is the color of nature? Is it green? There is also the material of wood. There are others, such as cotton and linen. Including the color of the wooden floor we see now, it is actually natural color. This is the natural color in space. It can be said that it is versatile and makes people feel very comfortable and relaxed. Because of this, now we see a large area of this space, that is, this red image, and then the color and brightness decrease, then he will turn pink, and then he will not feel the original red intensity.
Therefore, the feeling of his coming out gives us a darker and more intellectual appearance, not as smart, naive and childish as our first space just now. So with the decrease of lightness, this space gives us the feeling that it will have some mature flavor in it, so it is more suitable for such a feminine space. What he presents is tasteful, so the more we pay attention to this space, the less its material and the feeling of its fabric are suitable for too complicated colors. If we throw a big red or purple into it at this time, it obviously doesn't match the impression of this space, so when we determine the impression of the space, you can naturally come up with our other color schemes.
The turbid space makes people feel comfortable and natural.
Then let's look at the space above. Does this space look like returning to nature at first glance? So this is also an obvious feature of spatial impression. This space impression is very similar to the space impression we just saw, but the color is different. It was red just now, like it is green now, so what we just said is a comfortable color, which is a natural color. So when we look around, this space is almost the color of nature. First of all, it is green, which belongs to the color of our natural leaves and trees, and then there are used logs, which are actually the color of our nature. So including this cotton and linen carpet and a sofa as a whole, we think it is actually a natural feeling.
Therefore, when we decide to create this impression, our color scheme can also be extracted from nature without adding too many other colors. Then, is there any other color besides green that can achieve this natural sense of space? Of course, some people look at the two color blocks on the left. Let me give you an example of these two color bars. If we use these two color bars for color matching, it is also possible. Then, these two color blocks are different from the color matching of our green space now. For example, the impression given by the two colors on the left may be more inclined to such a spatial impression, which is very moist and simple without much emotion.
Many times, after measuring the customer's colors, we find that the customer's inner personality, including the impression he pursues, is often not too many of these colors. At this time, it proves that he is pursuing a very calm, simple and natural space, but when we find that the customer is pursuing such a spatial impression, we must not deviate from the impression they are pursuing, but give him a dynamic one. Or ruthless, it is easy to go wrong, so we repeatedly emphasize why this impression is so important, in fact, it is linked to an emotion in the customer's heart.
Sense of space: closely related to customers' inner feelings.
Colors like this can be put into space to create a very simple impression of space. The key is to see how we match these colors.
About the fresh space above, our first impression is that lemonade is associated with mint in hot summer, which makes us feel very cool. So this impression, first of all, he has a large area of white to present the impression of this space, so black, white and gray can actually blend into this space invisibly, but when we want to create the impression of a space, especially this black and gray, we should pay attention to the integration of this ratio, so
Therefore, we can see that his black bonus is only a small part in this space now, and his floor bottom will not cause our visual focus to be particularly strong, because our visual focus is generally at the position of 1.2 to 1.5 meters, and this space is full of white and mint green, so we feel cool as a whole and like the impression of this space. In fact, we can also use some bright colors, but we must pay attention to this cool color to feel cool, because cold things in summer will make us feel cool, rather than warm colors to feel hot and dry, so the color and tone must be clear.
Fresh impression space: use cool tones to match colors.
When you see the space above, what is our first feeling? Do you think he will feel colder than before? That is to say, if he is a person, we dare not approach him easily, because we don't know whether he is a passionate person or not, and we can feel the more rational temperament emanating from him, so this temperament is a kind of impression that is so blue in space. Because his lightness has decreased, he has also added gray, so he is not as young as the bright and cold colors just now. On the contrary, he has a certain precipitation of this experience, which makes him exude such a cold temperament.
So people who like this kind of space may not like the very lively and dynamic impression given by the space, so when we match colors, we must pay attention to whether we should use the same color as this feeling, instead of putting a very stable color or a very immature and frivolous color in it.
At first glance, does this space look pleasant to everyone? It is completely different from the rational impression just now, so where is his difference? So now we can slowly feel all the space impressions. The difference lies in using silver, so the color often determines our first impression of her. So this color, we can see that he is in the left position in Jiugongge, right? Then he is in the middle of the left side of this color, that is, the lightness is not particularly high, so he will give us a feeling that the color is very relaxed and happy. Why do we think he is refreshing and likable? At this time, we should consider whether he is a warm color, which will give us such a warm feeling.
So when creating this pleasant space, should we use warm colors instead of cold colors to make people feel cold? How can he warm up and relax? Sure, is this space cool? There are some. We can have a look at this painting. Does he have this cyan color? We also call it turquoise. But what about this color? What's his proportion? His proportion is very, very small, and we have even ignored it, so this warm color system is used a lot when creating this pleasant atmosphere in this space, right? And the chroma is relatively high, which will make us feel a very warm atmosphere.
Make a pleasant impression. Use warm colors.
Just now, we wanted to create a pleasant feeling. If we want to enliven this pleasant atmosphere, I hope it will be more active and energetic. What should our color scheme be? How can we create this spatial impression? First of all, we should consider whether the chromaticity of this color, that is, whether the saturation is enough to arouse our excitement. Therefore, on the basis of the original pleasure just now, we have to improve the chromaticity, that is, increase its saturation, so that we can feel the stimulation brought by this color, let us feel that this space is moving, and everyone will find that this space is not only one tone, so it is difficult for us to feel that there is only one tone.
If you have studied the professional knowledge of color, we can know that a space needs him to form a strong sense of movement, but what should we add? It must be a complementary color of this color, or a color with a big gap between these two contrasting colors, so that these two colors or even four colors collide with each other, then this space is definitely very lively.
Use warm colors to make the space lively and dynamic, improve the degree of excavation and create a dynamic atmosphere.
So since we want to play with the color space, what else can we do if we make the atmosphere of this space the warmest and most wonderful? First, let's look at the space above. This space is a dining space. If you put it in China, it should be a hotpot restaurant, right? Why do we feel this way? First of all, from the color tone, we can see that he used a red wall with very high color, and this wall has warned us that this is a space that makes your heart beat faster and your blood pressure rise. Because we know red, it is a color that can make us feel this way, and it is a color that can make us have a physiological reaction, so this space is not actually to calm you down.
In order to achieve the goal of one of his clients, he not only used a red front wall to stimulate you, but also used another means, that is, we just said to add this complementary color. We can look at this space. He used several pairs of complementary colors, first of all, whether red and green are a pair, whether blue root orange is a pair, whether purple and yellow are a pair, and whether red purple and yellow green are a pair, so he added a lot.
Can we still calm down under such color stimulation? We can't be calm at all, can we? What we feel is such a warm, exciting and jumping space atmosphere. Then, besides the colors we are using in this space, can our other color schemes achieve this goal? It is also possible. If we want this space to be exciting, but we want some restraint, what should we do? What about this time? We can add this black and white ash to cool this space, so it won't be so warm and exciting.
Make the space reach the high temperature of 100℃: use warm colors with high chroma and add enough complementary colors.
Space cooling method: add black and white ash.
What impression do you have when we all look at this picture? Suddenly you can't feel it, can you? But we will have a feeling that he is a part with more personality. Where does this personality come from? He comes from one of his mashups, so this space is more complicated, but in a word, he still has the impression of belonging, that is to say, he can belong to the natural department. Why do we have such a sense of belonging? First of all, we should carefully observe some detailed feelings given to us in this space.
First of all, from the visual focus, we can see whether the painting is a girl, but his dress is biased towards this nationalization. Although we can't judge what nationality he is at once, on the whole, he doesn't belong to such a modern image, so he just has such a primitive feeling. Because he is a nationality, he must be primitive. We are paying attention to this space. Is his background wall treated with stone surface? That is, he will imitate some of these original ecological walls, and then we feel that this wall is also a very primitive feeling.
In addition, we are looking at the chandelier, which is also a visual focus. The chandelier he used is woven, not some modern materials, so? This material is also primitive to us, primitive. We are looking at the wall on the right. We are familiar with this. It is wood, isn't it? What do you mean by putting this piece of wood here? First of all, he can make us feel this space. He has temperature, he has a sense of life as a symbol of life, and he comes from a sense of life. Why did he put these woven or wooden things in it? Because this space gives us a stiff and cold feeling, because it has stone surface treatment.
What the whole space gives us is actually a tough space, and we also need to use certain design techniques in this space to make it look softer, so the designer will add some hand-woven wood materials in this space to make it look warmer and more lively, so the whole space gives us the feeling that it is a rough feeling, but it is also a space with an original impression.
This impression comes from the fact that what we can imagine from these colors is our ground, or the color of our rocks and some colors of our soil, and even some primitive vines, which makes us imagine a very primitive sense of space.