In the past two years, there have been more and more food bloggers on the Internet, especially on platforms such as Tik Tok and bilibili. There are almost all kinds of food bloggers, some of whom focus on rural customs. Some people often go to high-end restaurants; Some people only eat strange things. But no matter what type, as long as bloggers keep eating and drinking more at ordinary times, there will almost be a lot of traffic.

So how do these bloggers who are busy eating and drinking every day make money?

it depends on different types. Among them, the most "simple" food blogger only updates videos every day, and will not cooperate with any merchants or brands, let alone sell goods. And they can get praises and rewards by shooting videos, which has become an important income for them.

For bloggers with small traffic, many of them don't take video shooting as their main business, but as a sideline, so it's only part of their income.

for those high-traffic IPS, the main purpose of making videos is not to make money by the videos themselves, but to use these videos to attract traffic and get the attention of fans. As long as there is enough traffic, it can be realized.

so how do food bloggers realize their cash?

In fact, there are only two ways. One way is to advertise for restaurants. The main way is to take a restaurant as the material to shoot a video, and then publicize the various features of the restaurant in the video, from decoration to dishes to prices. After a wave of advertisements, bloggers can get the promotion fee of the restaurant.

and another way is now the most common live broadcast with goods. Generally, after food bloggers gain a large number of fans by shooting videos, a large number of merchants will come to the door to bring goods for their food. As long as the blogger accepts the invitation to bring goods, hundreds of thousands or even hundreds of thousands of pit fees have already been obtained.

Then we will introduce the products through live broadcast, and then use the "fan economy" to promote sales as much as possible. As we all know, as long as the anchors who participate in the live broadcast can get commissions according to the sales volume, so do these food bloggers. Therefore, today's food bloggers can not only make money by shooting videos, but also realize their ability by getting traffic.