First, the answer is yes. At present, there are many brands in the hotpot market. Take Chongqing as an example. There are tens of thousands of hot pot restaurants and nearly ten thousand brands in Chongqing. It seems that there are many brands, in fact, most of them are small and medium-sized brands, and many small and medium-sized brands join in cooperation because of insufficient brand power.
Secondly, is the brand joined by 0-fee cooperation reliable? The answer is no, we all know that buying a mobile phone is a brand rather than a miscellaneous brand, not to mention such a big investment in opening a store. After observing and studying for a period of time, you will find that some brands charge high fees, while others charge very low fees, even without joining fees. What happened?
In fact, this is the reason why a brand is strong. Creating a brand is actually very simple, but it is very difficult to make a brand form industry reputation and industry popularity. For example, if you are an unknown small brand, why should you charge a higher joining and cooperation fee? In addition, some online celebrity brands also need to confuse people who are interested in opening stores through hype, and there are also deep routines for setting up fast-moving brands.
The significance of charging the franchise fee is that the investment boss can participate in the hot pot industry in the form of brand joining and cooperation, so that he can use the front door, VI and bottom materials of the brand. I also learned the mature operation technology and scheme of the brand, which is also an intangible wealth.
Take Chongqing time-honored Chaotianmen Hotpot as an example. In more than 800 chain stores (including overseas stores such as Spain and South Korea), most of them are partners with Chaotianmen Hotpot because of its popularity, taste and intangible technology.
Some people say that joining is not recommended, which is a layman's view. The significance of joining cooperation lies in that not only the brand's taste can be directly used, but also the brand's stores have accumulated rich and mature management and operation guidelines through years, and big brands will also guide the operation of cooperative stores one by one, so that stores can take fewer detours and pits, which is another important significance of joining.
So, there are two key points. One is whether the brand you choose has strong operational ability and what help you can bring. If you encounter difficulties in operation and management, the brand can't even help you formulate a solution, which is also a disadvantage for small brands to join. What's the point of cooperating with such a brand? Another suggestion is to avoid online celebrities and recruit brands quickly (remember).
Above, the original answer, please do not copy and forward (otherwise report), if satisfied, hope to adopt and like it.