VI that is (VisualIdentity), commonly translated as visual identification, is the most communicative and infectious level of the CIS system.
People perceive external information, 83% is through the visual channel to reach people's minds. That is to say, vision is the most important and the most important channel for people to receive external information. The visual recognition of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be used in a variety of application forms to carry out the most direct communication in the broadest level.
Scientific design and favorable implementation of visual identity is a fast and convenient way to disseminate the business philosophy, establish corporate visibility and shape the corporate image.
VI application elements of the system design table
1. Hospitality items
Fair, parlor, conference hall furniture, ashtrays, cushions, hospitality dining set, customer stationery. Commodity and Packaging
Commodity packaging design, wrapping paper, boxes, boxes, all kinds of packaging badges, envelopes, sealing, sticking trademarks, tapes, labels and so on.
2. Symbols
Company name signs, building exterior, signboards, outdoor lighting, neon signs, entrance and exit instructions, window displays, movable signs, street signs, monumental buildings, various signs, dealers with all kinds of business signs, signs.
3. Accounts and bills
Orders, bills of lading, bills, commission bills, all kinds of bills, application forms, notification letters, confirmation letters, deeds, checks, receipts and so on.
4. Stationery
Specialized letterheads, notes, envelopes, file paper, document bags, letters of introduction and so on.
5. Clothing
Male and female staff uniforms, uniforms, hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags, etc. Publishing and printing
Stocks, annual reports, company lists, surveys, self-managed newspapers, company resumes, profiles, awards and so on.
6. Mass Communication
Newspaper ads, magazine ads, TV ads, radio ads, mailed ads, etc.
7. SP category
Product manuals, advertising leaflets, exhibition layout, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and a variety of POP categories.
8. Transportation
Business vehicles, advertising vehicles, trucks, staff commuting vehicles and other appearance recognition.
9. Documents
Badges, armbands, business cards, identification cards, company flags