Double Eleven's discount is bigger than Double Twelve's, because Double Twelve is mainly aimed at Taobao small merchants as the channel side, this kind of sellers often don't have much profit margin, so the discounts are definitely not as good as the former, so it's better to pay attention to Double Twelve's offline promotions.

The essential difference between double eleven and double twelve is that the time is different, double eleven shopping carnival time is every year on November 11, 00:00-23:59:59, double twelve shopping carnival time is December 12, 00:00-23:59:59.

Double eleven is mainly the Tmall's goods out of the The amount of Taobao small stores to dilly-dally with traffic shipments, while the double twelve is mainly for Taobao merchants, its role is to appease the dissatisfaction of Taobao small merchants on the double eleven cut-off, incidentally, and then enhance the performance and attention.

Extended information:

Double Twelve will also have hundreds of thousands of offline merchants to participate in the activities. Covering eight offline scenarios such as restaurants, supermarkets, convenience stores, takeaways, shopping districts, airports, beauty salons, movie theaters, etc., the event has reached more than 200 cities across the country and 12 countries and regions such as Australia, Asia, Hong Kong, Macao, Taiwan, etc., providing services to hundreds of millions of consumers.

Double Twelve is closely linked to O2O, and connecting O2O has become the biggest feature of Double Twelve. The Double Twelve event has become a consumer carnival for the offline service industry.

Baidu Encyclopedia - Double Twelve Shopping Carnival

Baidu Encyclopedia - Double Eleven Shopping Carnival