How to make posters of new media and graphic design? How to design posters
What are the production steps of graphic design posters? Step 1: First, prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8 ~ 1/4. This scaled-down sketch is called a sketch. Because of its small area, poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as twenty or thirty. Try to use these sketches to solicit opinions from others, and select a few better ones for reference. Sketch mainly shows the overall composition effect, without showing the details of each constituent element. Step 2: Design the sketch. Choose two or three sketches, enlarge the poster frame to its original size, and pay attention to the arrangement and expression of various details in the frame. This mode is called design sketch. Generally, it shows the general effect of titles, illustrations, etc. , and text represents the number of words and paragraphs by drawing straight lines, and the distance between straight lines represents the size of words. It should be noted that the design sketch is an experiment in advertising production, but it is an important stage. After some sketches are enlarged to design sketches, the effect has changed obviously, even losing the balance of the picture. At this time, the enlarged manuscript must be readjusted, and the proportion, size, position, color and shape of each element in the picture should be rearranged. In addition, these design sketches still look very rough, but advertising designers or experienced advertisers can imagine the appearance of finished advertisements with great satisfaction. Step 3: It is a quick and effective method to design sketches by computer. Choose one of several design sketches as the final scheme, and then make a design draft. With the development of computer graphics and image technology, computer graphics production has gradually replaced manual manuscript production in poster design. The basic size of the poster is 30 inches× 20 inches (508×762mm), which is equivalent to the domestic format size. According to this basic standard size, other standard sizes, such as full opening, four openings, eight openings and so on, are formulated according to the paper opening. Common sizes are generous quarto and folio. In addition, some super-large posters are often used for wall advertisements and outdoor advertisements at stations, some of which are several meters long. Step 4: Graphic design posters are mostly made by plate making and printing, which are used for posting in public places and shops. Skillful use of DTP technology can create exquisite poster advertisements. Of course, there are also some temporary posters, which are only hand-painted and not printed. This kind of poster has the nature of POP, such as temporary price reduction and prize sale of goods; Notify trade fairs and fairs; Fashion show or cultural performance, etc. This kind of impromptu hand-painted poster is mainly drawn with gouache paint or marker pen, and sometimes it is replaced by post-it notes. Most of them are hand-painted calligraphy, sometimes with illustrations, which is more casual and quick. Not as rigorous as printed posters. Its advantages are timely information dissemination, low cost and simple production. However, with the development of computer graphics production technology, this hand-drawn method has been gradually replaced. Efficient and fast computer-aided graphic design, which is output by a large-format color printer, is often used to make large-scale poster advertisements with high requirements and small batch, such as poster advertisements for windows and light boxes. What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. How to design a poster? If you want to know the software you need, I personally suggest using the combination of AI and PS. PS processes pictures and AI is used for typesetting. If you want to know the specific design steps, I'd like to introduce my personal working style here. First, distinguish product categories. According to food, machinery, daily use, etc. Step 2: After classifying products, choose the poster background color according to different products. There are also four seasons according to the advertising date. If it is industrial machinery, choose cool color as the background color, if it is food, choose warm color. The third step is to process the product pictures with PS to improve the clarity. Step four, choose the size according to the poster type. And design pictures and text typesetting accordingly. The fifth step is to add the effect. According to the above four steps, you can get the preliminary design draft. Then it was decorated. For example, add bold titles, add the effect of background color and so on. After completing these five steps, you will get a good poster. I hope my answer will help.