1 Create a special way to eat, from twisting, licking, soaking and shaking before drinking, to the original and imitative method of Haidilao today, which makes the posture of food more ceremonial, thus breaking the normal state of enjoying food in the inherent scene, and the innovative form can arouse people's desire. Of course, the food with DIY label must be famous!

2 Yan Kong's short vibrato video, which occupies half of the country after the scene of 95, is the main force of youthful face value. Such TAs are more susceptible to the appearance of Yan value. The catering industry in the food industry must strive for a mechanism in terms of face value. The selection of staff, the creation of the store environment and the modeling of the food products themselves must be high in order to attract mainstream users in Tik Tok.

3 Good product attributes When choosing food products, we should see that the products themselves have good product attributes, that is, the luminous point of the products, which distinguishes them from the charm of other products living alone. Secondly, we need to make topic attributes for the products themselves, which can be products, IP or stories. It is also a very good practice to find out how customers play with your products.