Top 1 of the wonderful cases
Automotive: Beijing Hyundai Fiesta #130,000 yuan performance car how to choose #Super Topic Project
Highlight - the first today's headline word-of-mouth topic Strategy
By establishing the headline interactive topic #130,000 RMB performance car how to choose#, Fiesta triggered hot discussion among users, and by comparing with competing models, it delivered Fiesta's core selling points and unleashed the sales force. Eventually reached a total topic exposure of 750 million, a total reading of 86.52 million, the number of discussions of 45,000, much higher than the class of vertical topics. In addition, Fiesta through the headline big data pre-analysis, mid-term review, for the first time in the topic in the process of using data word-of-mouth feedback strategy, the final model of the positive comments accounted for 10% increase, Fiesta in the segmentation of the attention index from the 5th to the 2nd place.
Highlighted Case TOP2
Home category: Mousse #Summer of Basketball #Men's Basketball World Cup Project
Highlight--Sports Event Hotspot***Build
As a sponsor of the Men's Basketball World Cup, Mousse Bedding initiated the #Summer of Basketball #Super Topic, which will be the basketball fans Precipitate as the target audience, joint Su Qun, Yang Yi, Zhang Ning and other sports professionals output quality articles, the Men's Basketball World Cup and Mousse's healthy sleep culture depth combination. Taking advantage of the heat of the Men's Basketball World Cup, the influence of the topic doubled, harvesting 330 million reads and 140,000 discussions. The total readership of Darren's articles reached 15.13 million, and Mousse's brand index increased by 100% compared to the pre-delivery period.
Highlighted Case TOP3
3C Category: Vivo X27 New Machine Launch Project
Highlight--First Time Dual-Channel Operation of Dual Topics
The theme of the Vivo X27 new machine, which was launched in March, was "Beauty - Go Further! ", which realizes a high match of content theme with Headline Fashion's self-owned topic #Beauty Change. Taking this as an opportunity, the headline technology channel and the fashion channel are strongly linked to create a customized topic for the new Vivo X27 and the #Spring together to become beautiful # double topic, aggregating strong resources to drive the sound volume of the new machine. Around the theme of #Spring and become beautiful together#, Vivo is facing 1.6 million creators to solicit essays, 20 major official numbers and 30 major head KOL explosive attraction, the output of more than 3,000 pieces of content. Under the attention of hundreds of millions of people, Vivo X27 quickly "brush screen" in the short term, the topic of the total reading of more than 200 million, the content of the discussion of more than 200,000, the total number of articles sent more than 10,000 articles.
The above is my general inventory of classic cases of today's headline promotion, if you have other different views on these cases, welcome to discuss
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