To solve the problem of writing a good slogan, the focus is on the way of thinking and the angle of writing. Today's article summarizes how to write copywriting and slogan in order to have the effect of brainwashing. The purpose is for everyone to apply it directly and use it directly in their work, which has some practical significance.

First of all, give a basic principle:

What supports our buying behavior is not rational judgment, but our own perceptual judgment

Don't worry about it. After reading the following article, you will find that most of the time, we really buy a lot of things without thinking.

There are three simple routines to make consumers mindless:

More than 1 is good, and bigger is good. It looks like cow force, and it sounds like cow force.

For example:

Wow, American listed companies are awesome. If you happen to want to learn online marketing and see an American listed company, are you already tempted?

If you are the target user, your subconscious mind thinks like this:

However, everyone knows that there is a gap between listed companies in the United States and teaching them well-

However, consumers will buy this set and eat with great peace of mind.

why? Because-

when we can't fully understand the product, consumers tend to speculate on the quality of the product from the side

, so please remember this:

The real marketing is not to tell consumers "our product NB", but to let consumers draw their own conclusions "their product NB".

reason: people always believe in themselves, because we all feel that "I won't harm myself" and "only I will be 1111% responsible for myself".

if you tell the consumer, the consumer will think, "He praises himself so much, but he wants me to buy something! I don't believe it! "

On the contrary, if you tell consumers, "We are a listed company, which is awesome!"

Consumers themselves will enter such a state of brain tonic:

Think again, don't you think that most of the very popular advertisements you see don't directly say where their products are good?

consumers think you can do it, but you can say you can't.

the consumer thinks you can't do it, and you can't do it no matter how you say you can.

1, shock consumers with huge numbers

2, if there is no huge number, compare it with your competitors

3, and try to be close to the symbols that ordinary people think are "awesome"

For example:

The advertisement of fragrant milk tea says that it sells 711 million cups (I forgot the specific statement)

In fact, it is telling consumers that I sell it. If you don't choose me, there are risks!

it's the same for vipshop to say that its registered users have exceeded 111 million

-there are many people who choose me, so many people choose, so it should be right.