distributing goods can be said to be a "routine job" that fast-moving consumer goods dealers have to do every day. For dealers and manufacturers, if a product wants to realize the thrilling jump from commodity to currency, it must be realized by distributing goods through channels. So, what should dealers do to distribute goods at low cost and effectively? Reasonably plan the distribution route map. Before distributing goods, the reason why dealers should plan the distribution route map reasonably is nothing more than the following: 1. To make the distribution more economical. With the route map of goods distribution, the route arrangement can be more reasonable and scientific, and the time and cost of goods distribution can be saved, so as to reduce the cost of goods distribution. Two principles can be applied here: first, the linear principle. That is, if it can be arranged on a line, don't spread the goods separately and forked. The advantage of this is that it can often be laid in a straight line and the goods can be laid step by step. Second, the principle of pointedness. That is, if they can't be distributed on a line, they will gather or "circle" the similar outlets together to distribute goods according to the number of sales outlets within a certain area and on the principle of proximity. This way of distributing goods with a point as the center and a suitable distance as the radius can often save time and cost, so as to advance step by step. 2. There will be no "fish escaping from the net" when distributing goods. After designing and planning the distribution road map, you should be able to fill in all the sales outlets. In this case, the distribution of goods is not only clear at a glance, but also not easy to have missed outlets, so as to avoid the repetition of routes or the second "turnover" phenomenon. With a reasonable distribution route map, dealers can plan the sales area as a whole, so that they can plan and distribute goods thousands of miles without leaving their homes. Do a good job of preparation before distribution. Everything is established in advance, and it is abolished if it is not foreseen. In order to distribute goods orderly and effectively, dealers must also make full preparations before distributing goods. It includes the following aspects: 1. Vehicles. The soldiers and horses have not moved, and the car inspection goes first. Vehicles can be said to be the first major event in distributing goods. Before distributing goods, dealers must do a good job in vehicle inspection and maintenance, and do a good job in road maintenance fees, management fees, daily maintenance and maintenance. Because if the vehicle is checked, detained or damaged in the process of distributing goods, it will be time-consuming, laborious and expensive to "cram for the Buddha's feet temporarily" and may delay the distribution of goods or the sale of fighters. 2. Goods distribution tools. Goods distribution tools are things that need to be used at hand when distributing goods, such as "Daily Report of Goods Distribution", "Cash Form of Promotional Products", "Customer Order" and other related bills and forms for goods distribution. When these things are ready, we can spread the goods calmly and methodically, so that the distribution of goods on that day is planned, step by step and efficient. 3. Promotional products. That is, promotional items or gifts that must be brought to help distribute goods. For example, promotional items given with products when distributing goods, prizes promised to be cashed to downstream dealers, etc. Only when the goods are fully prepared in advance, can the goods distributors go to shop with confidence and bring better market performance and performance. Standardization and standardization of goods distribution. Once the truck goes out to work, it is often out of the dealer's sight, but it must be within the controllable range. Therefore, if dealers want to achieve the effect of "people are thousands of miles away and eyes are everywhere", they must standardize, streamline and standardize the distribution of goods. It includes the following points: 1. Standardize the contents of marketing personnel's marketing work: for example, normal replenishment: the supplement of point-of-sale orders and the recommendation of main products; Display improvement: display adjustment of stacking boxes and shelves in wholesale and retail stores; New product distribution: new product recommendation; Promotion execution: promotion policy notification; Customer complaint handling: handling of spot goods, handling of objections to wholesale and retail stores; Information collection: information such as price and promotion of competing products; Form filling: fill in the daily work form and promotion form. Moreover, what can be quantified must be quantified and refined for the convenience of inspectors. 2, the eight steps of visiting when distributing goods: First, preparation before entering the store: finishing the appearance of clothing; Check the posters outside the store, update and post them; Second, good opening remarks after entering the store; Find the right place and time to talk to customers; Third, the inventory inspection of the shelf surface: the inventory on the shelf; Warehouse inventory; Check the pile head or special display area. Fourth, tally: display your products in a position with more sales opportunities: check the customer's inventory and adjust the inventory by using the first-in-first-out principle; Record the quantity and age of spot goods; Unpacked inventory sorting and box sealing. V. Sales replenishment: Propose professional orders to customers according to product inventory. 6. Distribution of promotional products: introduce the company's promotional activities, promote strategic products (second taste, new products), and confirm today's orders; Vii. Objection handling: warn the owner of the immediate goods, and give the customer a clear answer to the customer's objections within the scope of authority. Eight, administrative work: POP posting, banner hanging; Understand the promotion information of competing products and record it. Finally say goodbye and go out. Visiting the eight steps is the most basic thing to check whether the salesmen of the dealers are well-trained and the skills of distributing goods. Visiting the salesmen who perform the eight steps well often has an ideal effect of distributing goods. 3. Determine the distribution cycle. If you want to get good results continuously, you must distribute goods regularly, regularly and continuously, and you must never fish for three days and dry the net for two days. For example, the downstream customers are classified by ABC, and the distribution cycle is determined according to the classification of core customers, key customers and general customers. For example, core customers should distribute goods once a week, key customers should distribute goods once every ten days, and general customers should distribute goods once every half a month. The standardization, process and standardization of goods distribution will make the work of goods distribution have rules to follow and laws to follow, so as to maximize the effect of goods distribution. Pay attention to the details of distribution. Details determine success or failure. In the process of distribution, details are equally important. In the process of distributing goods, dealers should pay attention to the following details: 1. The wording of distributing goods. That is, we should pay attention to the standard speech when distributing goods. Some marketers are often careless, not sweet-mouthed and not good at addressing people when distributing goods, which sometimes affects the quality of distribution to a great extent. 2. Forgot to bring related items. For example, promotional items, rebates, discounts or prizes promised to downstream customers. Such a mistake in the distribution of goods will often arouse the resentment of downstream dealers, and even lead to the phenomenon that customers will not unload the goods because of it. Therefore, be sure to check whether the goods with you have been brought before going out. If there is an accident, you should sincerely apologize to the customer for understanding and understanding. 3. Marketers are informal. When I visit the market, I often find that some salesmen are often sloppy and sloppy when distributing goods. When they meet customers, they even call them by their first names, or they just sit on a stool when they arrive at the customer's store, or "collect" customers' snacks such as melon seeds and sugar at will, which makes customers feel extremely disgusted and affects the good image of dealers. 4. The distribution of goods is not timely and irregular. That is to say, after spreading the goods this time, the next time I often don't know the date of the monkey, which is basically irregular. When I spread the goods again, I found that the last distribution had already sold well for a long time. This way of distributing goods is often difficult for downstream customers to trust, so that customers can easily dare not buy goods and it is difficult to establish a real partnership. In short, it is no small matter for dealers to distribute goods. As a dealer, if you want to distribute goods effectively, you must be fully prepared, constantly standardize the process and content of distribution, and pay attention to the details of daily distribution. Only by focusing on the big picture and starting with small things, dealers can distribute goods with a clear aim, be more targeted, truly spread products at low cost, maximize profits, and constantly make their distribution ability stronger and stronger.