First of all, we simply assume that the basic salary gives a sense of stability and the commission gives an incentive.
in addition, when it comes to commission, it usually refers to the incentive way for the market and sales staff.
So what kind of incentives are given to sales? On the one hand, we need to consider the characteristics of the industry, on the other hand, we need to consider the development stage of the enterprise and the maturity of the products.
1, zero basic salary+high commission,
direct selling enterprise, represented by Amway.
This model is relatively rare, and generally there are few enterprises with zero basic salary. However, many front-line sales staff of Amway are not strictly Amway employees. They are "offline" developed by a certain level of sales (Amway's direct sales are recognized by the state, not pyramid schemes). These "offline" have no basic salary, but the commission is very high. Besides, Amway's sales training is good, so everyone is screaming.
2. Low basic salary+medium commission
There are many industries and enterprises in this model, such as first-hand housing agency, second-hand sales, 4s shop sales consultant, etc. Most of the sales belong to this model.
on the one hand, give some money to eat, on the other hand, keep hungry and arouse the wolf nature of sales staff.
3. The model of high basic salary+low commission
is very different from different industries or different enterprises in the same industry.
A typical example is Coca-Cola, whose products are well-known. High sales volume does not mean that the market or sales staff have paid very high labor or have high ability, and even a new person in a certain area can maintain high sales volume. Therefore, such enterprises give employees a higher basic salary and less commission. On the other hand, if a certain regional beverage in China wants to hit the market, it must choose the scheme of low basic salary+medium commission.
in addition, this model will also be adopted in some industries where the amount of products is high and it is difficult to achieve sales. For example, elevator sales, a sales may clinch two orders a year, you can't let him not take any money at ordinary times? For employees, it is necessary to have a sense of stability and reduce risks. For enterprises, it is exactly half a year without opening, and half a year after opening.
by hand, there may be typos.