like tea & Hiroshi Fujiwara "Black Tea"

This co-branded package clearly shows the brand name through packaging and products.

Like Rui Xing, he likes to do things like TEA. This limited plan of "black tea" jointly signed by Hiroshi Fujiwara can be said to have "hacked" tea from top to bottom.

the first thing that was hacked was its logo, and Hiroshi Fujiwara incorporated the representative lightning symbol of fragment design into HEYTEA's image as a tea drinker.

When lightning strikes, the black inspiration hits Heicha, HEYTEA instantly turns into black TEA, and the tea-loving villain suddenly explodes! There is a "super Saiyan" charm.

black can be said to be one of the representative colors of the trend, and Hiroshi Fujiwara takes it as the main color. In the visual system, the whole cooperation series implements the black theme, and the take-away cups, matching paper cup covers and take-away thermal insulation bags are all made of black. The white words FRGMT+HEYTEA are printed on the cup covers, and the brand Logo of Hi Tea+Lightning is matched, which highlights the sci-fi and advanced tonality.

consumers have lamented that drinking tea can be so cool.

On the product side, Xicha introduced the "Cool Blackberry Sant Tone" based on the best-selling series of mulberry and raspberry products, with black elements, and the mysterious black fruit was added with succulent raspberry mulberry formula, which brought a different refreshing experience.

in addition to the new products, what is even more exciting is the "limited" badge jointly presented by Xicha X and Hiroshi Fujiwara. Who doesn't want to have it? It's metallic and cute.

Xicha also moved Hiroshi Fujiwara's inspiration into the offline space in an all-round way, creating five "Black TEA" themed stores, with black store appearances and black themed interiors, which made it feel very advanced.