There are many world-renowned advertising awards, such as the Moby Award for Excellence in Advertising, the Clio International Advertising Awards, the New York Advertising Awards, the London International Advertising Awards, and the Cannes Advertising Awards. Here are the details:
1. Moby Award for Excellence in Advertising
The Moby Award for Excellence in Advertising was created in 1971 and is one of the five most important advertising awards in the world. On October 1 of each year, entries are gathered in Chicago, the judging process ends in mid-December, and a globally-anticipated grand awards ceremony is held in February of the following year. The award-winning work then travels around the world for industry viewing **** Maine.
The Moby Awards recognize two categories: the Gold Award and the Certificate of Creative Excellence. With the proliferation of entries, some 259 Moby Trophies are awarded each year to the final winners of each category. There are about 105 awards for television advertising, 18 for radio advertising, 120 for print advertising and 16 for package design.
The range of entries for the Moby Awards is very wide, including radio advertisements, film and television advertisements, print advertisements including outdoor advertisements and print advertisements (including posters, newspapers, magazines, etc.), direct mail promotional materials, brochures, and packaging design. Internet advertising has a separate series. There is also an award for television commercials in the small budget production category.
2, Clio International Advertising Awards
Clio Awards was founded in 1959, so far has a history of 40 years, is the world's longest history, the largest global advertising awards.
The Jury of the Clio Awards is composed of international experts who are renowned in their field. The jury first selects the best candidates,?
The jury then chooses the gold, silver and bronze prizes from among the finalists. In some cases, the jury also awards the Grand Prix Clio to a masterpiece.
Every year in May, the Clio Advertising Awards ceremony is held in New York City, the world's commercial and financial center, also known as the world's advertising capital. It is known as the "Oscars" of the advertising world. After the opening of the General Assembly, the winning works will be organized by each country and region of the Clio Award representatives to the world's 38 countries and regions for the travelling exhibition.
3, New York Advertising Awards
New York Advertising Awards began in 1957, when this global competitive awards mainly for non-broadcast media advertising masterpieces. In the two decades since, the awards have gained a remarkable reputation in industry and education throughout the United States.
The festival opens each June with an awards ceremony, featuring International Media Awards gold trophies in each of the event's major categories, with gold, silver, and bronze awards and certificates of merit for those who enter the competition. The winners' works will be published in prestigious magazines such as Advertising Age and shared with creative enthusiasts around the world on the Internet. All the finalists' works will be published as the yearbook of the current year's advertising (therefore, all the entries should be accompanied by 35mm film sheets).
In 1990, the New York Festivals established the United Nations Awards for the UN's Public Information Sector, honoring the public service advertisements that best illustrate the UN's mission and ideals. The public service works that qualified as finalists in the NYAF advertising competition were the natural winners of this honor. The UN's global focus and interests include peace and security, women's priorities, social progress, health issues (including HIV and AIDS), human rights, crime and violence, democracy, sustainable development and poverty eradication. The finalists for the print, radio and TV ads for the public service projects will be personally selected by the UN's "Blue Ribbon" panel of judges, who will choose the Gold, Silver and Bronze winners. Entry fees are approximately $125 for a single entry and $175 for a series.
4. London International Advertising Awards
The London International Advertising Awards (LIAA) opens and presents awards in London, England, in November each year. This international awards, since its official inception in 1985, each year, nearly 100 countries and regions to participate in recent years, registration works are more than 10,000 pieces, all the winners will get a bronze statue. All winners receive a bronze statue of a surrealistic human figure with wings spreading in an attempt to leap over itself.
In 1998, works from mainland China made it to the finals for the first time.
Although the awards are scheduled for November each year, all entries are requested to reach the organizing committee in June, where they are sent to each of the judges for independent evaluation. The judges come from all over the world, from different cultures and backgrounds (including creative masters, TV/TV directors, sound recordings and production specialists, etc.), but creativity is the ****same*** and the only criterion for judging the awards.
The classification of the London Advertising Awards is the most distinctive, not only in the three major media (print, film, television and radio) projects on the classification of detailed, but also in the design and packaging, technical production is also divided into detailed, fully reflecting the award in the creative concepts, design techniques, technical production and other aspects of the equal importance of the characteristics of the awards. TV/TV categories, product categories, covering 28 items, including movie trailers are included.
5, Cannes Advertising Awards
Cannes Advertising Awards originated from the Cannes Film Festival. 1954, by the film advertising media agents initiated the organization of the Cannes International Film Advertising Festival, hoping that film advertising can be the same as the film by the world's recognition and attention. Since then, Cannes and Venice began to take turns organizing this competition, and in 1977, Cannes officially became a permanent venue. 1992, the organizing committee added the press, billboards and print competition, which makes the Cannes advertising awards become a truly comprehensive international awards.
The festival is held in late June each year and is visited by advertising representatives from all countries, as well as other guests from all walks of life. Clients, production companies, strategy departments and creative teams meet here for a series of networking sessions to discuss their specialties and conduct business. Each year, more than 10,000 works from more than 7,000 delegates compete at Cannes. The Palme d'Or, which shares its name with the Cannes Film Prize, is the Cannes Advertising Prize for film and television advertising agencies, and in 1993 the Agency of the Year Award for the best performance in both print and film advertising was created and awarded to the person who scored the highest total points.
:The Moby Awards, the Clio International Advertising Awards, the New York Advertising Awards, the London International Advertising Awards, and the Cannes Advertising Awards together make up the "World's Five Greatest Advertising Awards," and are renowned in the advertising world.