Lebao beer in China market is packed in aluminum cans and glass bottles, with 300 ml, 350 ml and 500 ml. Among them, the price of 500 ml Lebao beer is around 8 yuan, and it is positioned in the high-end market, which is completely different from other Carlsberg brands' previous positioning in the high-end market. What is more noteworthy is that Lebao Beer has adopted an omni-channel strategy, and its sales channels cover restaurants, retail and entertainment places to meet the requirements of various consumers.