1
The sugar broker in London said that Guo Henian is really keen on buying and selling sugar, and he can always make a lot of profits whether he buys it cheaply or sells it at a high price.
in p>1957, Malaysia became independent from Britain, and there was a lot of vacuum in the market occupied by British businessmen in the past. Guo Henian keenly grasped this opportunity and immediately returned to his hometown from England.
the following 21 years were indeed a golden age in Malaysia's economic history. In addition to Guo Henian, most other famous Malaysian tycoons made their fortunes during this period, such as Li Laisheng, the king of gum, Luo Wenxiu, the king of motorcycle, Lin Wutong, the owner of Genting casino, and Zheng Hongsheng, a banking tycoon.
Before independence, Malaysia always relied on imports for sugar supply. In the late 1951s, a Japanese friend invited Guo Henian to cooperate and invest in Malaysian sugar refining. Although Guo Henian did not immediately agree, the proposal touched him. After that, he spent two whole years making a comprehensive inspection of the sugar refining industry, and with the knowledge of sugar futures obtained in Britain before, Guo Henian made a major decision: to invest all the funds of Guo Brothers in the sugar refining industry. This desperate investment is risky, but Guo Henian made full preparations and persuaded the whole family to agree to the plan.
Soon, the Guo family cooperated with the Malaysian Federal Land Development Bureau to set up the first sugar refinery in Malaysia. Through this large-scale investment, the Guo brothers company began to get rid of the traditional family business and March into large enterprises. After the establishment of the sugar refinery, Guo's sugar trade broke through Southeast Asia, and Guo Henian gradually became a pivotal role in the global sugar market.
By 1962, Guo Henian's sugar industry faced a severe challenge. This year, the supply of white sugar in Malaysian market suddenly increased sharply. The sugar came from China and its price was cheaper than that of Guo Henian. It turned out that at that time, the industry of the "Asian Sugar King" Indonesian Huang Zhonghan family had just been taken over and confiscated by Indonesia * * *, and some vendors found the source of goods from Chinese mainland. This let Guo Henian some unprepared. However, he soon found a way to deal with it. Soon, Indian sugar, which was cheaper than China sugar, appeared in Malaysian market, which was shipped from India by Guo Henian's merchant ship. Soon, Indian sugar regained its lost position at a lower price. After this battle, Guo Henian naturally became a new generation of "Asian Sugar King".
However, this trade war made Guo Henian realize that although there is a sugar refinery in Malaysia, there is no raw sugar, and the price of sugar is still controlled by foreign merchants. If we want to further develop the sugar industry, we must produce raw sugar ourselves. So, in 1968, Guo Henian cooperated with * * * to set up the Glass Market Planting Co., Ltd., which turned the barren small state glass market in the northernmost part of Malaysia into a large-scale sugarcane garden.
During this period, Guo Henian was very active in the trading of sugar futures in London and new york. At that time, some media commented that Guo Henian was very skillful in the trading of sugar markets in London and new york, which brought him a lot of private wealth. The London sugar broker said that Guo Henian is truly the king of sugar in Asia, and he is really interested in buying and selling sugar. Whether he buys it cheaply or sells it at a high price, he can always make a lot of profits.
In the heyday of 1971s, the Guo family controlled about 1.5 million tons of sugar every year, accounting for about 81% of the sugar market in Singapore and Malaysia and 11% of the global sugar market.
2
11 years ago, a garment shop named "One Plus One" was quietly born in Guangzhou, and its boss was 21-year-old Chen Zhanhong.
11 years later, "One Plus One" developed from a family garment workshop to a fashion design company, and then "One Plus One" Industrial Co., Ltd. was established. Without capital, in 2111, Chen Zhanhong changed from a self-employed person to a big boss with more than 21 enterprises, with assets of tens of millions of yuan, and earned about $15 million a year just by exporting clothes.
With such rapid and remarkable development, besides the favorable weather, geographical location and human relations, the superb market manipulation skills cannot be underestimated.
"one plus one" industries include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, and clothing revenue accounts for 81% of the total revenue. The renewal of clothing styles and fabrics is based on seasons and months. How to keep the pulse of the quasi-market in the rapid alternation is very important. Chen Zhanhong said that he adopted the "gun-discharging tactics", that is, every time he designs a novel garment, he must put a row of "top guns" on the market to test the market demand, and then decide the amount of the second and third batches according to the sensational effect of the first row of guns.
the advantage of "one plus one" is that it bombards the market in a controlled way, and there is always room for each new product to be put into the market. Never "bomb" too much, but enough is enough. Chen Zhanhong's idea is that customers buy things just like eating. If something is too full at once, they will be bored with it and will no longer be interested in it.
a product is disposable, but a trademark is long-term. If you start a business without capital, if you are bored with the "one plus one" trademark, it will be difficult to open the future market. Therefore, when each new product sells best, the next new variety matures, so that you can constantly bombard the market with "fast" and "new" turns.
in order to ensure the "one plus one" product's "fast" and "new" characteristics, Chen Zhanhong attaches great importance to information, and strives to turn information into products in the shortest time and seize the "trendy head" of clothing. At present, there are as many as 21 styles of "one plus one" suits. Starting a business without capital, relying on "fast" and "new" can not be a shoo-in in the market. The real master of the market is the customer. Only by winning the customer can we win the market and ensure the "boom".
Therefore, "one plus one" introduced the methods of "tailor-made" and "lifetime warranty". Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. In general, the methods of "one plus one" and "tailor-made" and "lifetime warranty" are introduced. Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. Anyone who buys a suit in "one plus one" can also have a "lifetime warranty" and a suit that is fat and does not fit can also be modified to fit. This "one plus one" clothing store specializing in suits has been expanded from one expansion kit to seven, which still can't meet the needs.
3
He is a loser, a liar and a deserter in the shopping mall. No one takes him seriously because he has no conditions to compete with others. So, how does Su Ju Ji Da get ahead? Entrepreneurship without capital is far ahead on the road to success, making the company earn more than 511 thousand yuan a year? Su Ju Ji Da was not uncommon last year. At the age of 35, he was still a handyman in a factory. His monthly income could only support a family of three, and he needed his wife to do some odd sewing work for others to help make up for the family. At the age of 35, it was the turning point of Ju Jida's life. One day, he passed the real estate agency near his home and found that the staff inside were dozing off. Although the sale of buildings was busy at that time, it happened that only the real estate company was deserted, and the building materials posted at the door were few and far between, with the company's top information attached. Ju Jida suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to start some small businesses, his mother-in-law had a lot of savings, so he decided to discuss it with her. When he started his business, he cut the customer introduction fee to a minimum and only took half of his commission.
In addition, he adopts the policy of "stalking and beating", and he is not afraid of wasting his breath. He constantly introduces the house suitable for his customers, and he will never give up until the last moment-the other party finally finds his ideal house. Many customers come to real estate companies to buy houses, but they don't have any ideas in their hearts. If salesmen know how to grasp their psychological weaknesses and serve them sincerely, customers will naturally rely on you and won't go to other real estate companies to buy.