Wen Jian Shi Ren

Editor Q

In 2115, the inaugural meeting of Zhejiang Merchants Association was held, and more than 8 million Zhejiang merchants became the largest business gang in the world.

Ma Yun is the first president of the Zhejiang Merchants Association, which has attracted much attention. However, there is actually a mysterious rich man from Zhejiang merchants who is worth mentioning. He is the executive president Shen Guojun.

As the founder of Yintai Group, he is not only worth tens of billions, but also has an enviable star wife, and his relationship with Ma Yun is also very ambiguous. Many of Ali's subsidiaries have him as a shareholder, and he is also known as Ma Yun's "best friend".

At that time, Ma Yun was called the "Straits of Malacca" in the business circle. The implication was that as long as you can name entrepreneurs, it seems that they can be related to Ma Yun. After all, as a business legend, every boss wants to join Ma Yun's circle of contacts in order to gain a broader market.

But although there are many friends, not many people can call each other brothers, and Shen Guojun is a very good friend of Ma Yun.

As a representative of the new Zhejiang businessmen, although Shen Guojun is not as dazzling as Ma Yun, he regards this figure as a supporting role just because he is low-key and taciturn. I think Ma Yunhui is the first to stand up against it.

He is not only the first CEO of Rookie Network, but also guessed the data closest to the real sales in the "Double Eleven Wars" of Taobao in that year. What's even more outrageous is that when Alibaba IPO, he also gave a guess closest to the actual opening price ...

Looking back carefully on Shen Guojun's keen observation of Ali, the relationship between this Zhejiang businessman and Jack Ma is really unusual.

Although Shen Guojun is now worth tens of billions and leads an enviable life, life in Shen Guojun was not good when he was a child.

Shen Guojun was born in 1962. He was born in a small fishing village in Ningbo, Zhejiang Province. There are four children in his family, Shen Guojun is the eldest, and there is a younger sister and two younger brothers behind him.

Since childhood, Shen Guojun's family was very poor. His father was a hardworking and kind fisherman, and his income was not high, so it was impossible for several children to go to school at the same time. Therefore, his father planned to let Shen Guojun drop out of school and work with him to support his family. However, Shen Guojun is very interested in learning, and his mother sees all this in her eyes, and she knows that reading can change her fate, so she patched things together to let him continue to go to school.

Shen Guojun, who is sensible, also knows his parents' difficulties, so he often takes his younger brother fishing to subsidize his family. At that time, although they had a hard time, the family was happy to be together.

But all this changed suddenly when Shen Guojun was 14 years old. That year, Shen Guojun's father died suddenly because of a car accident, and the pillar of the family fell, which was a heavy blow to Shen Guojun and his family.

After his father's death, the life of this family became even more difficult. Because Shen Guojun was still studying, all the burdens of the family fell on his mother. Unfortunately, only in the sixth year after his father's death, Shen Guojun's mother died of illness.

This woman, who has been struggling all her life and pinned all her hopes on her children, did not receive any treatment at the time of her illness in order not to drag down the family.

On her deathbed, she called her eldest son, Shen Guojun, to the bedside, took out a crumpled pile of money from the iron box, and said to Shen Guojun, "This is all the savings left at home over the years. In the future, if I am gone, you should take good care of your brothers and sisters with these."

As the eldest son of his family, Shen Guojun has to take care of a family, but even though life is hard, he hasn't given up studying. He always believed the saying "There is a golden room in the book".

Fortunately, God helps those who help him. With excellent grades, Shen Guojun successfully entered Zhongnan University of Finance and Economics. And Shen Guojun really has a business mind. When he was in college, his business talent began to show gradually.

As soon as he entered the university, he began to discuss selling the nursery with his classmates. In a very short time, he earned more than 11,111 yuan. You know, 11,111 yuan in that era was not a small sum. After earning the first bucket of gold, Shen Guojun started the plywood foreign trade business again. It was this project that got him out of poverty completely-he had a passbook of RMB 1.8 million.

even now, this money can't be underestimated, and it was a great wealth in those days. At this point, Shen Guojun finally ensured the life of his younger brother and sister, and the family could finally have food and clothing.

After graduating from college, he was assigned to Zhoushan Branch of China Construction Bank with excellent results. At that time, working in a bank was the dream job of countless people, with high salary and no risk of bankruptcy.

At first, Shen Guojun thought so. He worked hard in this position, managed credit and made plans, and later served as the deputy director of the president's office.

In 1992, by chance, Shen Guojun was transferred to work in Hainan, where he served as the deputy general manager of Yintai Real Estate established by China Construction Bank in Hainan. In the following years, Hainan coincided with the period of large-scale development. Some people became rich overnight, while others collapsed overnight. The jungle law in the early stage of China's market economy turned this place into a jungle.

Although it is terrible, it makes Shen Guojun feel the long-lost blood boiling day after day.

In October, 1997, Shen Guojun, a bank cadre in his thirties, did something "crazy"-quit his job that everyone envied and resolutely resigned to go to sea.

Later, he set up China Yintai Investment Company in Beijing, served as the chairman himself, and recruited two assistants, a driver and a secretary.

In this way, Shen Guojun's originally peaceful life has come to an abrupt end at this moment, followed by various uncertainties and challenges, and Shen Guojun is also very uneasy. After all, the next road is bound to be full of unknowns and storms.

In 1997, a financial crisis swept across Asia, and countless people went bankrupt overnight. Although Shen Guojun was frightened by what he saw, after careful reflection, he felt that it was not simple.

Later, he didn't put his money in his pocket like others, but took out all his savings. Because it was a critical moment, the prices of all the buildings were much lower than usual. After much consideration, we signed an agreement with Hangzhou Biaoli Real Estate to buy three commercial buildings.

Shen Guojun's original purpose was to wait until the financial wave was over, and then he could make a net profit of tens of millions. But what Shen Guojun didn't expect was that he had negotiated the price with two buyers, but when he saw that the financial crisis lasted until 1998, there was no sign of improvement, and all enterprises were cautious, so they gave up the transaction halfway.

In this case, Shen Guojun had to "smash" the real estate in his own hands. After drawing a painful lesson, Shen Guojun finally got rid of two of the buildings at a fair price. As for the one that could not be sold, Shen Guojun simply decided: "I can't find anyone, I will chew this hard bone myself!"

This building is located in the center of Hangzhou, and its surrounding area is very prosperous, and the transportation and other infrastructure are also very convenient. Therefore, Shen Guojun has renovated this building and rented it as a shop, and wants to turn it into a local representative commercial department store.

For this reason, Shen Guojun specially recruited Li Ling, who is known as the "Queen of Department Stores" and has considerable experience in real estate management, as the general manager. This lady is not simple. She not only served as the office director of Hangzhou Industrial Management Company, but also served as the general manager of the famous Hangzhou Tower Shopping Center in Hangzhou.

Under the leadership of Shen Guojun and Liling, Yintai Department Store Co., Ltd. has gradually improved, but it is still far from the purpose of building a famous department store in Hangzhou in Shen Guojun. So, during that time, Shen Guojun was doing one thing every day-"poaching". He used all his contacts to inquire about the best team in the industry.

Finally, under the recommendation of a friend, he spent a lot of money to find an executive who had previously worked in Taiwan Province Pacific Department Store, and asked him to form his own core team and come to Hangzhou to be Yintai Department Store.

With such an experienced team, Yintai Department Store has also entered a period of rapid development, and facts have proved that Shen Guojun's decision to be a department store is very wise.

At that time, the department store industry in China was facing the impact of various specialty stores, but Yintai went ahead, firmly grasping the young consumer group, and became one of the most famous department stores in the region, and successively won the local reputations of "per capita sales first", "tax first" and "profit first".

not only that, in the following ten years, with the rapid development of China's economy and the improvement of people's consumption level, Yintai Department Store in Shen Guojun also ushered in the "golden decade" of the department store industry, and Shen Guojun realized that he had a golden rice bowl.

Although Shen Guojun was already a well-known local business owner at this time, and his worth has doubled several times, it was only after he met Ma Yun that he became a billionaire and reached the peak of his life.

In 2113, Shen Guojun flew to other places to discuss business, and happened to meet Ma Yun, who had just founded Alibaba. As both of them were brilliant in their respective industries, they started talking, which was like meeting a bosom friend, having a very speculative conversation, and even a little feeling of brief encounter.

One is an Internet tycoon, and the other is a retail tycoon. After they exchanged contact information on the plane, there were more and more intersections.

In 2116, Ma Yun wanted to set up an exchange club in Hangzhou to provide high-end elites, so he found seven Zhejiang businessmen to co-establish, which became the "Jiangnan Club", also known as the most upscale and low-key club in Hangzhou, and Shen Guojun was one of the founders.

In April 2111, Yunfeng Fund, the only private equity fund founded by successful entrepreneurs, entrepreneurs and industry leaders in China, was formally established. Among the top ten shareholders, Ma Yun and Shen Guojun can also be seen. In 2116, "Cainiao Network" logistics company was established, with Ma Yun as the chairman and Shen Guojun as the CEO. Not only that, he led Yintai to invest 1.6 billion yuan, making it the second largest shareholder after Ali.

Unlike Ma Yun, Shen Guojun seems to rarely talk about something deep in public. In his view, this era is an era when the Internet is sweeping everything, and his own experience is not worth mentioning. Once, an executive who worked with Shen Guojun for ten years said, "Brother Shen always feels that there are always many problems, so he is embarrassed to mention them outside."

Of course, this is only due to his humble personality. To say that he really has a problem, I think few people in China are qualified.

As both Zhejiang businessmen, Ma Yun represents Zhejiang businessmen's imagination of the world, while Guo Guangchang represents Zhejiang businessmen's rationality. Shen Guojun seems a little different. He represents Zhejiang businessmen's tenacity and shrewdness. Although he is not as dazzling as the former, he is by no means a supporting role.

As early as 2114, Ali invested 25% in Yintai Commercial, and it didn't take long for it to increase to 32%. In 2117, Shen Guojun and Alibaba Group made a tender offer to Yintai Commercial, and Ali's shareholding increased from nearly 28% to 74%, with a total investment of nearly 21 billion. Since then, Alibaba has also become a veritable real controller of Yintai Commercial and was officially taken over by Ali.

It can be seen that Shen Guojun can always be seen in Ma Yun's series of business activities. From Yunfeng Fund to Rookie Network, and then to Ant Financial and Lakeside University, these two intimate "brothers" can always achieve each other in good projects.

After all, Alibaba is an online enterprise, while Yintai is an offline enterprise. Ma Yun thinks that he has an online enterprise. If he invests in an offline enterprise again, he will master the channels of both parties, which will bring complementary advantages. This novel combination has also brought great benefits to both parties.

In 2116, Shen Guojun's family had already made the Hurun Rich List with a wealth of 18 billion yuan, and by 2121, their value had soared to 56 billion yuan, ranking 74th on the list that year. Besides having enviable wealth, Shen Guojun's love also makes people extremely jealous.

As a famous business tycoon, Shen Guojun's wife is naturally outstanding.

It is understood that Shen Guojun's wife, Zhang Wanru, was born in 1982, that is, nearly 21 years younger than Shen Guojun. She worked as an actress and once appeared in the TV series "The Plum Blossom File" and some advertisements.

In fact, the marriage of "an old man with few wives" is not optimistic in many people's eyes, because most people think that a businessman marries a star for looks and figure, and a star marries a businessman for money, but it seems that this is not the case in Zhang Wanru and Shen Guojun.

Zhang Wanru married Shen Guojun before she became famous, and she has provided a lot of help in the development of Shen Guojun. It is said that behind every successful man, there is a great woman, and this sentence has also been fulfilled on Shen Guojun.

Although Zhang Wanru is not very famous in the entertainment circle, she has a clear business mind and extraordinary business ability. More importantly, Zhang Wanru is very first-class in controlling contacts, which is the weakness of Shen Guojun. Moreover, the network of contacts created by Zhang Wanru has greatly promoted the development of Shen Guojun.

I think if it is true love, age will not be the difference, and the family will certainly be able to live a happier life in the future.

Shen Guojun lost his father at the age of 14 and his mother at the age of 21. Undoubtedly, he was ill-fated and suffered a lot, but fortunately, he was able to burst into infinite potential in the process of growing up, which made him an excellent entrepreneur.

Now Yintai's development is progressing steadily, and his worth is rising. According to the Forbes list in 2121, his worth has reached 5 billion US dollars, about 31 billion RMB.

After experiencing all the hardships on earth, Shen Guojun finally proved himself to his parents in heaven. It took him twenty years to run Yintai business empire, and he also expects Yintai to create brilliant achievements in the next twenty years!