Current location - Recipe Complete Network - Catering industry - How to do marketing when opening a restaurant and how to attract customers when opening a new restaurant.
How to do marketing when opening a restaurant and how to attract customers when opening a new restaurant.

Skills of attracting customers in restaurants

1. Clever use of holiday marketing to attract diners. As we all know, during the Spring Festival, all industries will use holiday marketing to attract diners and conduct various activities to drain their own enterprises. Therefore, catering people must be good at using this marketing method to activate consumers' curiosity and lure their desire for consumption. We can use Weibo WeChat to plan holiday marketing activities related to "Welcome the Spring Festival, with a 61% discount on the New Year's Eve", and use ultra-low prices to attract new and old diners, and diners at each table will get a New Year gift prepared by the restaurant for consumers, which can be special dishes, drinks, coupons and the like. Although it is not worth much, it is at least a new idea, which can make diners feel the considerate care of the restaurant, enhance their goodwill towards the restaurant and stay. As long as the marketing plan is deeply rooted in the hearts of the people, there will be a large number of consumers coming to eat.

2. Play themed music according to the festival. When we go to a restaurant to eat, besides paying attention to the enjoyment of visual taste, hearing is also very important. In general restaurants, music will be played to make the dining atmosphere look more emotional, but when to play what music, there is also stress. Only by choosing different music to play according to the nature of holidays can it be attractive. Valentine's Day is suitable for playing warm and romantic love songs, Spring Festival or Christmas, just choose that kind of festive and cheerful music, and don't play several songs in a loop from morning till night every day. When playing music, there should be a theme, and what music should be played on any festival can not only echo the festival, but also bring diners a high-powered dining experience, thus enhancing the brand image of the restaurant. When the customer's dining experience is improved, more diners will naturally come.

3. Only by interacting with diners can you attract new customers to open a restaurant for business. It is not just a place for consumers to eat. It is not enough to have delicious food, elegant environment and good service. You have to learn to interact with diners and establish a good relationship to attract new customers and retain old customers. In the era of Internet, it is necessary to improve the viscosity of restaurants and diners, keep close contact with them at any time, and communicate with them through Weibo and WeChat, so as to know diners' comments on their restaurants, and then make timely adjustments through their suggestions and feedback, so as to better improve their own operations and strengthen customers' loyalty to your restaurants. You can use social platforms to interact with them, or you can use micro-meals as a catering tool to do marketing drainage for yourself, fully tap the potential needs of customers, and provide better services in order to get the recognition and favor of consumers. Looking around, the catering industry in 2116, under the call of internet plus, is bound to be a hot spot for everyone to invest. Only by seeing the development of the situation clearly, keeping up with the pace of the times and changing business thinking can restaurants continue to develop in a good direction and will not be easily eliminated.