Enlightenment means that after reading something, there is an enlightening explanation to make you understand something. The following are seven inspirations I collected for entrepreneurs. Welcome to reading. I hope you will like them.

Seven inspirations for entrepreneurs 1 Randy Bosch, a famous professor at Carnegie Mellon College, once said that his last lesson, Realizing Your Childhood Dreams, was actually only for a few listeners: his three children. Randy. After suffering from a terminal illness, Bosch remained optimistic and inspired many people. Last September, hundreds of people attended Professor Bosch's last public lecture, and then millions of people around the world watched the online video. Then, a bestseller named "The Last Lesson" quickly reached the national list.

However, after a life-and-death struggle with pancreatic cancer, Professor Bosch passed away forever on July 25th this year. Before his death, he admitted that he was embarrassed by the high attention of the outside world, but he was glad that his speech could help so many people. Even if your childhood dream has nothing to do with starting your own business as a boss, Professor Bosch's words can still bring you some inspiration in business management.

1. When we hit a wall, we should look at the problem from another angle.

As an entrepreneur, you always have to deal with those seemingly insurmountable obstacles. "Obstacles exist for a reason," Professor Bosch said, "so that we can show how much we want something." Allen, SME consultant. Boyce agrees with this sentence very much. He said that this is the 80/20 rule he often said: when a barrier appears in front of people, 80% people will want to break through forcibly and finally have to give up; Only 20% people will calm down, take a step back and look for a way out from other different angles. Boyce said: "Many times, take a step back and broaden your horizons."

2. Look on the positive side when encountering difficulties.

Jonny is the founder of WisdomatWork, an international training consulting company. Cali pointed out that when Professor Bosch met with difficulties, he chose to look only at the positive parts, not the annoying negative factors. This allows him to continue to go step by step and find a turning point. As an entrepreneur, digging out the positive factors in various situations can make your enterprise develop continuously.

You can't do everything by yourself.

Cali also pointed out that Professor Bausch often used his interpersonal relationships to overcome obstacles. Participate in various seminars, communicate with other entrepreneurs, participate in local activities and make friends. Boyce suggested that entrepreneurs find a mentor for themselves. Establishing and maintaining various interpersonal relationships can help you achieve your goals, and when you encounter difficulties, there will also be a group of people to help you tide over the difficulties.

Loyalty goes both ways.

Remember, "As you sow, you reap". Professor Bosch said, you can pay as much as you want. Even if you don't ask for anything in return, you will find that the people you have helped will be willing to help you in turn. Cali added that you must support the efforts of employees. Even if they may become your competitors one day, they may be your future partners. "1+ 1 in business operation is not equal to 2, but equal to 10."

5. Always welcome other people's opinions

Learning to introspect and teaching employees to introspect can make your enterprise reach a new height. Listening to the opinions of peers with an open mind can also bring you room for development and progress. PhelpsGroup relies on all kinds of feedback and opinions to make decisions, rather than the instructions of top managers. This enterprise with annual sales expected to exceed $60 million adopts 360-degree evaluation method, and every employee will be evaluated by others around him. Company founder Joe. JoePhelps, 58, judges himself in the same way. On the online polling website Zoomerang, Phelps invites everyone in the company to express their opinions on him every year.

6. Keep the fighting spirit of the team.

Your team members should care about the future development of the company as much as you do. The secret is to gradually cultivate the sense of ownership of each employee. Boyce suggested using methods such as profit sharing or bonus. For example, if your passion remains the same and you constantly challenge yourself, your employees will follow suit. Phelps said, "The real motivation is to find what you really want to do." Through communication, help your team members find what they really want to achieve.

7. Guide your life correctly

At the end of the last class, Professor Bosch said, "This is not how to realize your dream, but how to lead your life. If you follow the right path in life, your dream will come true. "

In Phelps's company, employees unanimously decided to work hard to make the world a better place. Phelps said that more and more people are joining because they agree with this idea. He said that providing services and assistance to cancer treatment and research centers such as "City of Hope" has inspired employees. "They are more enthusiastic, work better and improve bit by bit. All the investments have paid off. " (Translator/Jin Sheng)

Randy Bosch is a professor of computer science, human-computer interaction and design at Carnegie Mellon University. He was diagnosed with pancreatic cancer in September 2006 and died on July 25, 2008 at the age of 47. In addition to teaching, he also served as a director of MediaMetrix, Inc., a consultant to Google, Walter Disney Fantasy Engineering and Xerox Palo Alto Research Center, and engaged in research work in Fantasy Engineering and Electronic Art (EA) in Walter Disney during his academic sabbatical. He has written five books and published more than 70 papers.

Seven inspirations for entrepreneurs 2 How big a dream can a pancake stall carry? Huang taiji tells you with personal experience: hundreds of millions of yuan of financing, 65.438+0.2 billion valuation; However, Huang taiji, who once had unlimited scenery, is now in crisis: the media broke out that Huang taiji's store in Beijing has closed, and the offline operating costs are unbearable for them. After the completion of the B round of financing last year, there was no news of a new round of financing, and the category of take-away business continued to shrink, closing a large number of offline take-away factories. ...

The grim situation finally turned this case into a "case", which provided valuable clinical experience for the future entrepreneurial road of Internet users.

Useless noise is not a good word of mouth.

Huang taiji used to be the talk of entrepreneurs and the subversive of the industry. In fact, many people advertise themselves through Huang Taiji.

From the beginning, the boss was Baidu Technology House. The boss drove a Mercedes-Benz to deliver pancakes, a beautiful proprietress and an alternative store design. He Chang, the founder of Huang Taiji, put forward a catering dispute theory similar to that of a certain man. "It doesn't matter whether it's delicious or not, it's important to do what others haven't done well", and make up the parts that should be done well, such as brand and user experience. Huang taiji has been making a sound.

In short, Huang taiji has to bask in everything except what he eats, and he has a topic except what he eats. Huang Taiji's entrepreneurial process is always inseparable from one word: "marketing".

Therefore, when people talk about Huang Taiji, they are not talking about "chin beauty" such as ingredients and tastes, but looking at Huang Taiji's "unexpected" with a curiosity.

Instead of focusing on product development (improvement of taste and ingredients), entrepreneurial teams like to focus on making their brands more exposed on social platforms and strive to make their own voices constantly.

The most terrible detail: It is said that Huang Taiji's official Weibo will hack all people who say pancakes are not delicious, because they don't care about other people's comments on the taste.

This seemingly dazzling strategy is enough to help them get a lot of traffic in a short time and is favored by investors, but it also lays the foundation for today's situation: Huang Taiji imagines all the voices as "brand reputation", but ignores the "product reputation" that he needs most.

Continuous entrepreneurship is a logical trap.

There is a kind of boxing in Wulin, which is called Seven Injuries Boxing. A punch has seven different strengths, either strong or soft, or rigid in softness or rigid in softness, or horizontal, or straight, or internal. If the enemy can't resist this constant force, it will suffer internal injuries and its strength will be endless. In the novel, the master of Shaolin illusion was killed by the Seven Wounds Boxing.

However, the seven-wound boxing is not something that ordinary people can practice. If you are not familiar with your internal skills, you will do yourself great harm. Therefore, in the martial arts world, this kind of boxing only belongs to those peerless masters with profound martial arts attainments.

There are also seven injuries boxing in the entrepreneurial world, which is called "continuous entrepreneurship". Many people have seen the success of Shi Yuzhu and Chu's continuous entrepreneurship, but they have neglected everything they have. In the end, they can only suffer internal injuries. Huang taiji was obviously caught in this dilemma.

Closing the store is not the first crisis that Huang Taiji has encountered since he started his business. A few years ago, they realized the shortcomings of their single product model (such as poor anti-risk ability and fast loss of freshness). ) and made an important decision: expand your product line.

At first, they just expanded on the categories of delicious food, such as rice, maocai, hot pot and jiaozi. Later, they entered another blue ocean of entrepreneurship and set up their own takeaway team.

However, these efforts have not improved their living conditions, and even limited their development to some extent: no product line is exclusive and meticulous, and this long product line always floats on the surface, making their business model very complicated.

Compared with putting the cart before the horse in word-of-mouth marketing, "continuous entrepreneurship" is more like a logical trap, which has been taking advantage of the time difference: when the previous product model is not fully mature, they quickly establish a new product model, leaving no time for everyone to respond and verify the model, playing new cards one after another, and using the topic to create the time difference, thus maintaining their topicality.

There will always be a day when the cards are finished, a moment when the story is tired, and a moment when there is time to verify the results. The current situation of Huang Taiji is the result of the time lag of "continuous entrepreneurship". "We can't refute all your stories, but time can."

"Case" Huang Taiji's Clinical Experience

The former Huang taiji has become a case with clinical value. It is not difficult to find that there are many people who are as "malicious" as me among the people who pay attention to Huang Taiji. They all want to see when and with what attitude this catering startup company, which grew up by Internet "marketing", died, so as to avoid possible risks in the future. So here we can briefly summarize the clinical experience brought by Huang Taiji:

1, don't be confused by the amount of attention in a short time.

Although Huang taiji has gained a lot of attention by relying on their communicative competence, these concerns are meaningless.

On the one hand, the freshness of consumption and the amount of attention brought by the topic are difficult to be transformed into sticky users when the product quality is not enough, and there is no way to retain it for a long time;

On the other hand, they frequently play the "strange card of Internet thinking", which makes people more interested in their business model than products, leading to these concerns being simply onlookers.

The downfall of Huang taiji was precisely because he misjudged the situation and mistakenly thought that he had gained a market with great potential, and was finally submerged in the bubble force he created.

You can't refute your complacency, but it's useless.

Huang Taiji became an entrepreneurial star by relying on "Return of Innovation" and successfully obtained hundreds of millions of financing. However, in the accelerated development stage, they did not change the previous "putting the cart before the horse" operation mode, but expanded the product line by copying this mode, which led to the problem being continuously enlarged.

Every entrepreneur understands a simple truth that different strategies are formulated at different stages, but if the founder thinks that such a strategy is correct from the beginning, then the completion of the whole venture is a kind of self-satisfaction. When they asked strangely, "Is it important that pancakes are delicious?" Can you imagine Jobs asking, "Is it important for iPone to run smoothly?"

3. When entrepreneurs face temptation, how should they choose?

In addition to the bubble, Huang Taiji's valuation of 65.438+02 billion also proves that "hype" is far more than the short-term gains from seriously making products, and long-term continuous entrepreneurship still depends on products.

Every entrepreneur's energy and ability are limited, so in the early stage of starting a business, when faced with the temptation of using hype to gain attention, you should calm down and strengthen your determination to start a long-term business. So now many entrepreneurial failures are not entirely caused by the cold winter of capital. If you look at yourself now, maybe your business can still be saved.

If Huang taiji dies hopelessly, I am very happy: our internet has its own purification function, and all the bubbles that can be blown are being broken.

Seven inspirations for entrepreneurs 3 Many of us hope to influence others and inspire them to pursue their dreams. Last week, SteveSabol, the founder of NFL Film Company, died at the age of 69. He not only influenced people who knew him around him, but also influenced most people who watched American football games in the past few decades. Sabol's entrepreneurial spirit has promoted the reform of sports communication industry.

1, know how to tell your own story.

Sabol is regarded as an excellent storyteller. ESPN sports broadcaster Chris Berman once said that sabol could make the 49- 14 match "look like a wonderful Greek tragedy".

Every entrepreneur has his own story, either success or failure, but everyone's story shows his own characteristics, business content and how to help others. Telling your own entrepreneurial story in a fascinating way can let others distinguish you from your competitors. Therefore, entrepreneurs need to take the time to make their stories unique and let the whole world know the greatness of their career.

2. Build an excellent team.

Sabol and his father, as a team, are perfectly integrated with each other. Ed is always creative, but Steve thinks of everything he didn't think of. It was Steve who suggested adding artistic style to make NFL film companies unique and Major League Soccer more popular.

Know your own strengths and weaknesses, and cooperate with people who can make up your own gaps. The sooner you find out that you don't have to succeed in everything, the sooner you can succeed.

3. Willing to take risks.

In the 1960s, the concepts of reverse perspective playback, connecting coaches and players, and adding music were unheard of. However, Steve once said in an interview with the Associated Press, "Nowadays, these technologies are so common that it is hard for us to imagine how avant-garde these technologies were at that time. Believe me, it is not easy to get people to accept these technologies every time, but I think it is worth a try. "

Compared with others, successful entrepreneurs are excited about overcoming fears and taking risks that others cannot avoid. What they do is ignore the negative feedback from people who don't understand what they are doing. If you have a dream, you need to take risks and realize it smoothly.

Seven inspirations for entrepreneurs When it comes to outstanding women, Zhang Yin is undoubtedly one of them.

Zhang Yin, with short hair and light cloak coat, is not conspicuous in the crowd, but she is a high-profile female entrepreneur. Recently, Sina Dongguan had the honor to interview Ms. Zhang Yin on the occasion of the inaugural meeting of Dongguan Women Entrepreneurs Chamber of Commerce. She explained to us the characteristics of women's entrepreneurship and the significance of establishing the Dongguan Chamber of Commerce for Women Entrepreneurs.

1. As a successful model of women's entrepreneurship, what advantages and disadvantages do you think women have in the process of entrepreneurship?

A: In today's society, equality between men and women can be said to hold up half the sky. I think in business, everyone has a platform, and women are not worse than men in ability. Moreover, women are delicate, hard-working and have good endurance. If they devote themselves wholeheartedly to their careers, the proportion of success is relatively large. However, due to social tradition, women bear more family responsibilities than men, which restricts their energy. Some women choose to give up their careers for their families. When starting a business, women should pay attention to training their own measurement, be generous, have the mind that "the prime minister can hold a boat in his stomach", don't haggle over every ounce, be good at employing people, and add their diligence, wisdom and efforts to manage a team well.

2. What do you think is the necessity of setting up a women's chamber of commerce? What kind of hope does she carry? What are your expectations for the future development of Dongguan and even the National Women's Chamber of Commerce?

A: The Women's Chamber of Commerce is the first chamber of commerce established in Dongguan under the leadership of the Federation of Industry and Commerce, with women entrepreneurs as the main body, bearing the expectations of one party. I think it is very necessary to set up a women's chamber of commerce. Women in Dongguan work hard and demand progress. I believe that under the leadership of President Fang, the Women's Chamber of Commerce will certainly be able to carry out its work in a vivid way, and truly show the advantages of women on the platform of the Women's Chamber of Commerce, so that everyone can communicate with each other and grow together.

3. From the perspective of women, what do you think is so-called success?

A: I think the success of my career is very important, but family harmony is also essential. Only by balancing my career and family can I have real and complete success.

4. As a successful female entrepreneur, what important suggestions do you have for a new generation of young women to start their own businesses?

A:

(1) can bear hardships and stand hard work;

(2) Strong inclusiveness and great measurement;

(3) Have a goal and perseverance, neither aim too high, nor be content with the status quo, nor give up easily;

(4) We should correctly choose the industry, and at the same time focus on it, so as to truly "do one line, love one line and specialize in one line";

(5) Be confident, be good at learning, and constantly introspect, so as to make continuous progress.

5. Dongguan Women Entrepreneurs Chamber of Commerce will be established soon. What do you want to say to the members of the Chamber of Women Entrepreneurs? Summarize in one sentence.

A: I hope that the Women's Chamber of Commerce will bring more wisdom and greater help to our female entrepreneurs, so that women in the Chamber of Commerce can find the feeling of starting a business and staying in business, and achieve the goal of success. I wish the Women's Chamber of Commerce better and better!

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